In-depth features, interviews and insights into marketing’s biggest issues.
Flybe is launching a credit card in a bid to boost revenues and attract new passengers. The Spend and Fly Mastercard will be launched next January and will offer users a free return flight with their first purchase. The chip and PIN card, which is provided by LaSer UK, will be part of the low-cost […]
The wait could finally be over for Sainsbury’s if the supermarket group’s board recommends accepting a £10.6bn takeover offer by Qatari investment group Delta Two. The deal is expected to get the green light this week – if agreement can be reached with the group’s pension fund trustees. But the industry is undecided about the […]
Posterscope is launching a campaign to promote the benefits of outdoor advertising, following in the footsteps of CBS Outdoor which ran a similar campaign last year. The Posterscope campaign, launched this week, targets media and creative agencies as well as client companies in a bid to emphasise the “rapidly changing out-of-home” medium and the company […]
The Essentially Group is merging and relaunching its agencies as a new business that claims to be one of the top five sports marketing agencies in the UK. It is merging Accelerate Sport and Music, Global Sports Management, the world’s largest rugby marketing and management business, Accelerate Motorsport, Fontiers Group, a sports marketing and entertainment […]
IPC Media’s decision to publish Soaplife magazine two weeks in a row has created confusion over the fortnightly title’s frequency. Soaplife went on sale on October 2 and was followed a week later by a second issue on October 9, but IPC Media denies that it plans to change the frequency of the fortnightly TV […]
William Hill has added planning communications agency Edwards Groom Saunders (EGS) to its roster. The agency has a brief to devise a new strategy for 2008. The appointment does not affect Initiative Media, which handles the bookmakers’ media planning and buying account. William Hill is understood to have spent £12m on advertising and marketing this […]
Publisher HarperCollins is launching a community site in an effort to mirror the success the music industry has enjoyed by talent-spotting unsigned acts on sites such as MySpace. Authonomy.com will launch in the UK early next year and the company has plans to expand the web brand globally. It aims to duplicate the music industry’s […]
The new owners of the Racing Post (RP) have a number of tricky hurdles to negotiate after buying the horse-racing title from Trinity Mirror for £170m last week. FL Partners must reverse the RP’s declining circulation, find ways to compete with a burgeoning online gambling sector and see off the threat from a new rival […]
Diageo is in talks with agencies over its below-the-line roster. It is thought that the brief has a strong sponsorship element. Diageo’s new global head of sponsorship Steve Cumming and James Taylor, who is a member of the procurement team, are understood to have been in talks with several below-the-line agencies in recent weeks. The […]
Online gambling company 888.com has picked CHI & Partners to launch a branding campaign, thought to be worth up to 6m.
Omnicom-owned DDB Worldwide is relaunching itself as the “most influential communications company in the world”, under its chief executive Chuck Brymer. The relaunch of the network has been masterminded by Brymer, brought in from sister agency Interbrand in April last year. The relaunch, which is being gradually phased in country-by-country, includes a new logo and […]
Bray Leino has won the 5m integrated account for the West Indies Rum and Spirits Producers’ Association (WIRSPA) across the UK, Spain and Italy.
Shareholders in i-Level, the UK’s largest independent online media agency, are cashing in their chips. Co-founder Charlie Dobres, who took a backseat as non-executive director of the business earlier this year, pocketed £4.6m when he sold a slew of shares back to the company in February. Last week, the company disclosed that it had hired […]
The National Readership Survey (NRS) is releasing data about the amount of time people spend reading newspapers and magazines for the first time. The research will be available in the next two weeks. The move follows calls from NRS stakeholders, such as the Institute of Practitioners in Advertising (IPA) and Periodical Publishers Association (PPA), for […]
Toyota is creating a game for the Microsoft Xbox that will be available to download free from the console’s Live service. The game will promote Toyota’s Yaris model and is the first created by an advertiser to be distributed over Xbox Live. The game is the brainchild of Toyota’s US advertising agency Saatchi & Saatchi […]