Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Colgate launches alcohol-free mouthwash

Marketing Week

Colgate is launching an alcohol-free mouthwash under its Chlorohex medicated mouthwash brand. It will be sold initially though dentists, but a full consumer launch into grocery channels is planned for January. The launch is a response to growing consumer demand for products without alcohol, according to Trevor Bradford, director of branding and communications agency Creative […]

Chorion bolsters marketing team for US push

Marketing Week

Chorion, the brand licensing company that owns the rights to Noddy, has strengthened its marketing team ahead of a major push into the US. The company, which also owns the rights to the works of Agatha Christie, has moved Lori Heiss, the head of marketing in the US, to the same role in Europe and […]

Barclays Capital hunts agency for 8m global task

Marketing Week

Barclays Capital, the investment banking arm of Barclays, is looking for a global advertising agency to handle its 8m account. The group is seeking to consolidate the account, which is currently split across a number of roster agencies worldwide. The group, which is headed by Barclays group president Bob Diamond, is looking for a network […]

Electoral Commission picks team for registration campaign

Marketing Week

The Electoral Commission has appointed Farm, Glue London and Experience to handle a campaign to encourage people to register to vote. It is understood that the account is worth 5.5m over the next three years but could be worth more if a general election is called. The agency team pitched against Harrison Troughton Wunderman, Wheel […]

Langdon returns with digital start up

Marketing Week

Ben Langdon, one of the most controversial figures in advertising, is returning to the industry to run a new digital agency 13 months after he was ousted as chairman and chief executive of Euro RSCG. Langdon, who was on a year’s gardening leave, is launching Digital Marketing Group (DMG). It will offer direct as well […]

Electoral Commission on a roll to counter apathy

Marketing Week

With just 60% of the UK population voting in recent general elections and 8% not even registered, the Electoral Commission has turned to advertising to counter voter apathy. The commission, the independent body tasked with getting people to vote, is holding a pitch for a new marketing drive to encourage people to register on the […]

Freeview presses the PVR button

Marketing Week

Freeview wants every household in the country to own a personal video recorder (PVR) in a recorder market led by pay-TV services such as BSkyB’s Sky Plus. To that end, the marketing arm of DTV Services, made up of a consortium of broadcasters, is readying the launch of a branded PVR, Freeview Playback. The equipment […]

Gyro scoops 4m Virgin Atlantic DM task

Marketing Week

Gyro International has been appointed to the 4m below-the-line account for Virgin Atlantic following a pitch against three undisclosed agencies. The airline did not previously have a retained direct marketing agency.

Ogilvy wins global SA Tourism account

Marketing Week

The South African Tourism Board has appointed the Ogilvy network of agencies to its global account. Ogilvy London will be handling European communications with a primary focus on South Africa’s three largest tourist markets in Europe – Germany, the UK and the Netherlands. The brief is to attract high-spending, long-haul tourists who would normally prefer […]

Mirror launches branded prepaid cashcard

Marketing Week

Mirror Group Newspapers (MGN) has bolstered its financial services offering with the launch of a prepaid, top-up Maestro card. The new Quidity card will be available to readers of MGN’s Daily and Sunday Mirror titles from October 23. The service enables users to securely load money onto the card via a network of over 34,000 […]

Back to the future?

Marketing Week

Asda is hoping to recapture its glory days of the 1990s by hiring Publicis Worldwide boss Rick Bendel to lead its marketing, but with the brand lagging a distant second to Tesco, he and chief executive Andy Bond face a challenge just keeping owner Wal-Mart happy.

Publicis loses three to Bollor笢acked start up

Marketing Week

Publicis has been hit by the departure of three senior executives, who have left to form a start-up agency backed by Vincent Bollor?chairman of rival group Havas. Christophe Lambert, chief executive of Publicis Conseil France, and Frederic Raillard and Farid Mikart, founders of Publicis-owned hotshop Marcel, have left to form Fred Farid Lambert. Bollor?ill hold […]