Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

BSM leaves the high street

Marketing Week

The British School of Motoring (BSM) is to close its high street network due to changes in the way people book driving lessons. The Aviva-owned business says it will replace its 107 outlets with a centralised sale and service operation by December next year. Its products will be sold on the internet and through a […]

PG Tips sponsors London club night

Marketing Week

PG Tips, the Unilever-owned tea brand, has signed up as the sponsor of a London club night in a bid to encourage clubbers to spend their Sundays sipping tea. The Soul Tips night, which will be held at the Camden club At Proud, aims to offer clubbers a “tea party” with a soundtrack by emerging […]

JWT makes Hoare European chief

Marketing Week

A shake-up at JWT will see Toby Hoare, chairman of the advertising agency’s London office, taking over as its European chief. Michael Maedel, who is currently heading up the agency’s activities across Europe, the Middle East and Africa, will move to run the network in Asia. He has been with the agency since 1990 JWT, […]

Sue Ryder Care unveils major campaign

Marketing Week

Sue Ryder Care, the healthcare charity, is to launch its largest advertising campaign for five years. The Put Back campaign will first be tested in the North of England, before being rolled out nationwide. It will include a series of radio ads on Classic FM, 48-sheet posters and national and regional press ads. The charity […]

Premier Foods consolidates 15m media accounts

Marketing Week

Premier Foods, the owner of Branston Pickle and Ambrosia, is conducting a review of its £15m media planning and buying account through Agency Insight. The company is looking to consolidate its media into one agency following the acquisition of the Campbell Soup Company, which includes the Oxo brand, for £460m in July. Currently ZenithOptimedia is […]

BT hunts agency for international expansion

Marketing Week

BT is planning to double its revenues from key international markets within three years, and is on the hunt for a new digital agency to help with its growth plans. Currently the BT Global Services division earns most of its money from the UK and Western Europe. However, BT says that revenues from the US, […]

IMG picks two for licensing task

Marketing Week

IMG, the global sports, entertainment and media company, has appointed two new executive vice-presidents and co-managing directors to head its Worldwide Licensing & Consumer Products business. Tim Rothwell and Bruno Maglione, who have worked as a team for the past eight years most recently at Marvel Entertainment, will report directly to George Pyne, president of […]

Estate agents cash in on househunters’ net gains

Marketing Week

As the UK’s property industry defies expectations of a collapse, use of the internet by househunters continues to grow and a host of websites now vie for the attention of consumers and agents alike. Rightmove.co.uk has appointed Equinox Communications and Connect Communications to handle its £4.5m media and advertising business (MW last week) as it […]

Cash in on a good fit

Marketing Week

Events sponsorship is a good way of getting your brand noticed, but deals should only be agreed with well chosen partners, and as part of a marketing strategy with defined goals. By Martin Croft

Money can’t buy everything

Marketing Week

Workers judge their jobs by more than their pay packets, and to stay loyal they must be motivated and engaged, which is why staff incentive schemes are increasingly important. By Steve Hemsley. Of all the motivational ideas, inviting staff to a Stick Man Health Farm is one of the more unusual. Yet around 80 employees […]

Home and away

Marketing Week

There is a fine balance to be struck when choosing a conference location: for incentive impact, a ‘wow’ venue is often best, but for everything else it is hard to beat local attractions. By Ed Drayton. One of the first decisions when planning a business conference is where you’re going to hold it. Do you […]