Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Travel brands boost UK launch of Ambient

Marketing Week

Ambient Media, a new agency providing a central buying point for non-traditional out-of-home media, has launched in the UK with clients Lastminute.com and Thomson Travel. The company provides a one-stop shop for big brand owners looking to use media such as sky writing, helicopter ads, coffee cup and pizza box advertising. Managing director Craig Ciurlionis […]

Nokia revives N-Gage as mobile gaming software

Marketing Week

Nokia is planning to revive its ill-fated N-Gage brand as a piece of gaming software built into its handsets, rather than a standalone device. The mobile phone giant is likely to unveil the platform at the Games Developer Conference in San Francisco next month, and is understood to have had talks with publishers including Disney, […]

Are consumers ready for tailored ads?

Marketing Week

Mini drivers in the US are being greeted by name when they pass digital posters (MW last week) in the latest example of “proximity marketing”. However, the campaign has reignited the debate about the intrusive nature of hi-tech interactive marketing. Drivers have to register for the Mini campaign, giving their consent. When they sign up, […]

New campaign – Against Breat Cancer

Marketing Week

Abbott Mead Vickers.BBDO has created a controversial cinema campaign to raise awareness of breast cancer and encourage young women to check their breasts more often. It has teamed up with the charity Against Breast Cancer and Gorgeous Productions to make an 85-second film involving a pole dancer in a strip club. The film shows an […]

Old reliables on the skids

Marketing Week

Mass-market frontrunner Ford and GM are being hemmed in by, on the one side, quality budget brands, and on the other, more attainable high-end marques. Rescue plans are in place, but is that enough to stop the US giants going the way of the British badges? Robert Lester reports.

Liverpool FC boss may sell naming rights to stadium

Marketing Week

Liverpool Football Club’s new owner says he will consider selling the naming rights to its new stadium to pay for an increase in transfer spending. American sports tycoons George Gillett and Tom Hicks paid an estimated £219m for the Premiership club this week, after beating a rival bid from investment group Dubai International Capital. The […]

Take one egg…

Marketing Week

Despite its global dominance and financial clout, US banking behemoth Citigroup has so far failed to achieve a high level of consumer awareness in the UK. Will its purchase of the Egg brand enable it to become a credible player in British high streets? By Catherine Turner.

LMG appoints Dave to revitalise Nectar

Marketing Week

Nectar, the biggest loyalty scheme in the UK, has appointed The Engine Group’s brand identity specialist Dave to “reinvigorate” its brand. Dave was appointed following a pitch that involved several undisclosed agencies. Nectar began approaching direct marketing and branding agencies before Christmas, asking for their views on the future of loyalty schemes in the UK […]

The evolution of pop

Marketing Week

Point-of-purchse ads have traditionally been associated with packaged goods, but services such as banks and estate agents are following suit in the battle for customers. By Martin Croft.

Searching for the right image

Marketing Week

Search marketing is about more than just pay-per-click, it can be used to provide valuable insights into customers’ perceptions of a business, and can help develop a brand identity. By Martin Croft.

Honda revs up hybrid sales strategy with sports model

Marketing Week

Honda has reaffirmed its commitment to hybrid vehicles by announcing plans for a new hybrid sports car. The company will unveil a concept version of the car at the Geneva Motor Show in March, and has also revealed that it plans to sell three times as many Civic hybrids in the UK this year. If […]

Collinge revamp bid for sales boost

Marketing Week

Alberto Culver is relaunching its Andrew Collinge designer haircare range as it seeks to reassert its position in the market. The brand has suffered from low sales and was axed by Asda last year (MW November 2, 2006). The company has introduced a number of products and revamped packaging across the entire portfolio. Innovations include […]

Deadline for MCCA Best votes draws near

Marketing Week

Sainsbury’s, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 – backed by Marketing Week – which recognise outstanding marketing achievement. To see the full shortlist, visit the “Best Awards 2007” under www.mcca.org.uk. Readers can cast their vote to decide the winners in the […]

What could the bid for Sainsbury’s mean for its marketers?

Marketing Week

A bid for J Sainsbury from the private-equity consortium of CVC, Blackstone and Kohlberg Kravis Roberts (KKR) or a rival bidder could have serious ramifications for the supermarket’s marketing arm which, like the rest of the business, is likely to be subject to a rigorous cost effectiveness review following a change in ownership. There are […]