Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

DSG International’s incoming chief will have his work cut out

Marketing Week

DSG International has come a long way under the stewardship of chief executive John Clare, who is stepping down in September after 13 years (MW last week). But his successor John Browett inherits a business facing fierce competition from supermarkets and online retailers and one which has “yet to fire on all cylinders”, according to […]

Location, location, location

Marketing Week

The right venue can really help set the mood of your event and London has a wealth of varied and unusual locations. Tim Weissberg explores the capital’s churches, museums and breweries

Too early for a game plan with convergence at first base?

Marketing Week

Speculation that Sony is gearing up to launch a mobile phone with gaming capabilities (MW last week) has got the telecoms industry once again talking about its favourite subject: convergence. Sony’s plans appear to add weight to the view that mobiles will soon make everything from handheld games consoles and MP3 players to cameras obsolete. […]

Pushing the importance of pop

Marketing Week

Many clients take the view that point of purchase marketing is just an add-on to more important executions. Agencies need to keep ensure their clients realise its importance, says Jo-Anne Flack

Icstis seeks agency before rebrand

Marketing Week

Icstis, the premium rate services regulator, is seeking an advertising agency ahead of plans to rebrand. The regulator will be renamed PhonePayPlus in October as part of move to become more relevant and proactive. Icstis is seeking an agency to handle all of its marketing and communications including consumer and trade campaigns. It has issued […]

Millennium launches global mature marketing initiative

Marketing Week

Millennium is spearheading the launch of an international agency network that will target older consumers. The agency specialises in marketing to the over 50s. The International Mature Marketing Network (IMMN) – which is pronounced “I’m in” – aims to bring together expertise in marketing to over 50 year olds and the baby boomer generation. Its […]

RMG faces review of 2m Vodafone business

Marketing Week

Vodafone is reviewing its 2m retail direct marketing account, which is held by RMG Connect. The mobile operator has already moved its 47m UK advertising business out of RMG’s sister agency JWT and into Bartle Bogle Hegarty (BBH) at the end of last year.

iPhone will only create niche market says mobile expert

Marketing Week

Apple’s long-awaited iPhone will only have a “modest impact” in Europe despite being one of the most eagerly anticipated products of the year, according to a leading telecoms analyst. Respected Strategy Analytics director Neil Mawston says the technology giant will struggle to become more than a “niche player” in Europe because it is a late […]

Rutherford’s Digital Global challenge is a steep one

Marketing Week

Unilever’s media supremo Alan Rutherford is described as “driven” and “ambitious”, so few are surprised by his decision to leave the packaged goods giant for the brave new world of digital advertising as chief executive of Digitas Global. After eight years as vice-president of worldwide media at Unilever, Rutherford will be charged with driving global […]

Viacom chief bullish over TV advertising revenues for 2007

Marketing Week

Viacom Brand Solutions (VBS) managing director Nick Bampton is predicting television advertising spend will rise in 2007, despite a sluggish start to the year and forecasts to the contrary. Bampton is the first high-profile media figure to predict a rise in TV ad spend this year. Most media agencies, which are revising their latest forecasts […]

Google starts search for UK B2B head of marketing

Marketing Week

Search engine giant Google is hunting its first dedicated head of business-to-business marketing in the UK. The move marks a step change for the online brand, which had not previously invested in traditional marketing. The new role is part of Google’s attempts to beef up its marketing team in the UK and focus on building […]

Creston to embark on raft of UK acquisitions

Marketing Week

Marketing services group Creston is contemplating a raft of UK acquisitions, such as media planning, experiential and sales promotions services, although it admits its focus is switching to Continental Europe and the US. Group chief executive Don Elgie says he wants to strengthen the group’s media planning, either through pooling existing expertise or buying a […]