In-depth features, interviews and insights into marketing’s biggest issues.
Honda has reaffirmed its commitment to hybrid vehicles by announcing plans for a new hybrid sports car. The company will unveil a concept version of the car at the Geneva Motor Show in March, and has also revealed that it plans to sell three times as many Civic hybrids in the UK this year. If […]
Alberto Culver is relaunching its Andrew Collinge designer haircare range as it seeks to reassert its position in the market. The brand has suffered from low sales and was axed by Asda last year (MW November 2, 2006). The company has introduced a number of products and revamped packaging across the entire portfolio. Innovations include […]
Sainsbury’s, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 – backed by Marketing Week – which recognise outstanding marketing achievement. To see the full shortlist, visit the “Best Awards 2007” under www.mcca.org.uk. Readers can cast their vote to decide the winners in the […]
A bid for J Sainsbury from the private-equity consortium of CVC, Blackstone and Kohlberg Kravis Roberts (KKR) or a rival bidder could have serious ramifications for the supermarket’s marketing arm which, like the rest of the business, is likely to be subject to a rigorous cost effectiveness review following a change in ownership. There are […]
For years House of Fraser (HoF) has suffered an identity crisis on the high street, but the retailer hopes it has found the answer with a move upmarket. John King, the newly appointed chief executive, last week unveiled plans to make HoF the UK equivalent of upscale US department store group Nordstrom and has launched […]
Children’s clothing company No Added Sugar has been ordered to stop distributing its latest catalogue because it contains images of children in sexually suggestive poses. The Advertising Standards Authority (ASA) has upheld complaints about three images featured in the catalogue. It says they are offensive and has told the company not to use them again. […]
Confectionery giant Nestlé is expected to scrap its iconic Lion bar brand after repeated relaunches have failed to stop falling sales.
RadioCentre chief executive Andrew Harrison may no longer be at the marketing coalface but the job he faces getting radio back into growth and ready for the future will certainly make demands on his experience as a packaged goods marketer. In his first speech to the radio industry since taking over at RadioCentre, the newly […]
As London gears up to host the 2012 Olympics, potential sponsors are lining up for a chance to be associated with the biggest sporting event in the world. But, as well as the small matter of the £80m price tag, companies will also have to prove their “green” credentials before they are even considered as […]
Audi is launching a 3m ad campaign to back a competition offering one person the chance to go into space as part of a campaign to promote its A6 model.
Mobile operator 3’s customer communications chief, Melanie Fenwick, has become the latest casualty of the management restructure at the company. Fenwick, who was head of customer communications, left the company last week. It is not thought she has a job to go to. Her departure is thought to be linked to the 130 managerial redundancies […]
Opodo, the pan-European online travel company, is to slash dozens of jobs as it decentralises its operation. But the brand’s values and marketing strategy have come under intense scruitiny as it struggles to keep its position in a market now dominated by big players. By Robert Lester.
The value of a good marketing database is incalculable, but organisations must think hard about who should pay for it, and about whether to outsource or keep operations in house. By David Reed.
Thanks to the Net, disgruntled consumers have many forums on which to vent their spleens about unsatisfactory products. However, these also provide opportunities for researchers. By Alicia Clegg.
The Royal Bank of Scotland (RBS) is to sponsor City AM’s Six Nations rugby content. Financial details of the deal have not been disclosed but a spokeswoman for City AM says it is hoped the relationship will continue in future years. The sponsorship will begin with a tailored 20-page supplement launched this week, the day […]