Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Too much, too soon

Marketing Week

The unexpected success of a relatively unknown Irish cider brand has thrown the spotlight onto a much-neglected area of marketing. Demand planning is often restricted to big launches, but even the largest multinational can be tripped up by failures in research…

Save the Children launches global education drive for child war victims

Marketing Week

Save the Children, one of the UK’s biggest charities, is launching a major global campaign to provide education for the 8 million children affected by war. The Rewrite the Future campaign will break this week (September 12), across print, direct marketing and online across 40 countries. The charity will also send out mailshots to existing supporters […]

Google appoints new UK boss

Marketing Week

Google has appointed Dennis Woodside as managing director for the UK, Ireland and Benelux. He succeeds Kate Burns, who stepped down from the role three months ago. He takes over immediately.

Papa Johns and Game team up for joint promotion

Marketing Week

Papa John’s has teamed up with Game, the UK’s largest video games retailer, in a bid to boost the awareness of the take-away pizza brand’s online service. The Great Night In joint promotion will offer incentives to regular online users of both companies. Customers who place orders on Papa John’s recently revamped website will be […]

Inschool Media scoops Lemony Snicket book launch task

Marketing Week

Inschool Media, the marketing services agency run by a comprehensive school, has been appointed by Egmont Press to handle the launch of the final book in the Lemony Snicket series in schools. The campaign will include a Lemony Snicket project pack, which will be aimed at students starting secondary school this autumn. It will support […]

What’s Guinness good for?

Marketing Week

The pub smoking ban has been blamed for falling Guinness sales in Ireland, prompting some to call on Diageo to off-load the stout, but others think its hsould stick with the brand and develop its long drinsk offer, as cider begins to take off and the RTD market goes flat

Not so golden girls

Marketing Week

Sportswomen have long been the butt of cruel jokes in a male-dominated industry, with a national newspaper once shamelessly suggesting that female footballers were more likely to burst the ball with their long nails and eyelashes than poke it into the back of the net…

MoreThan builds loyalty in a promiscuous market

Marketing Week

MoreThan, the Royal & Sun Alliance-owned direct insurance brand, is piloting a loyalty scheme for policyholders in the hope of retaining customers in a price-led marketplace (MW last week). The Smartsave scheme gives policyholders up to 20% off at a range of online shops, UK attractions and on worldwide travel. It is being offered to […]

A1 GP revs up in race for sponsors

Marketing Week

Competition for sponsors and viewers in the motor racing industry is set to heat up following A1 Grand Prix’s (A1 GP) appointment of JWT and MindShare to handle its &£8m advertising and branding business (MW last week). As it cements plans to raise its profile, it also hopes to ignite interest among potential sponsors. The […]

Battlefield London

Marketing Week

News International’s launch of a free evening newspaper in the capital next month is expected to shake up the market as publishers bid for distribution licences. The response of Associated Newspapers, owner of the Evening Standard and Metro, is eagerly awaited. By Mark Choueke When the launch date of Rupert Murdoch’s new “urbanite” London newspaper […]

Agencies left in the dark by changes at BSkyB’s Sky Bet

Marketing Week

The sudden departure of BSkyB-owned Sky Bet’s marketing director Simon Miller (MW last week) has left the betting and gaming brand’s advertising agency arrangements shrouded in mystery. St Luke’s apparently picked up the business following a pitch earlier this year – but the broadcaster denies a contract has been inked. The company was believed to […]