In-depth features, interviews and insights into marketing’s biggest issues.
The unexpected success of a relatively unknown Irish cider brand has thrown the spotlight onto a much-neglected area of marketing. Demand planning is often restricted to big launches, but even the largest multinational can be tripped up by failures in research…
Search engines are turning consumer empowerment into organised business opportunities by de-averaging information content. But this trend is not confined to the internet…
BLM Media has resigned its 1m Hallmark Channel account amid rumours of a fall-out. BLM, the UKs largest independent media planning and buying agency, had held the business since 2001.
Save the Children, one of the UK’s biggest charities, is launching a major global campaign to provide education for the 8 million children affected by war. The Rewrite the Future campaign will break this week (September 12), across print, direct marketing and online across 40 countries. The charity will also send out mailshots to existing supporters […]
Fremantle Media Enterprises, the commercial arm of X-Factor co-creators FremantleMedia, has appointed Mary Beer to the new role of marketing director.
Google has appointed Dennis Woodside as managing director for the UK, Ireland and Benelux. He succeeds Kate Burns, who stepped down from the role three months ago. He takes over immediately.
Papa John’s has teamed up with Game, the UK’s largest video games retailer, in a bid to boost the awareness of the take-away pizza brand’s online service. The Great Night In joint promotion will offer incentives to regular online users of both companies. Customers who place orders on Papa John’s recently revamped website will be […]
Samsung Cameras has signed up England and Chelsea football star Joe Cole to support its new range of NV series digital cameras.
Inschool Media, the marketing services agency run by a comprehensive school, has been appointed by Egmont Press to handle the launch of the final book in the Lemony Snicket series in schools. The campaign will include a Lemony Snicket project pack, which will be aimed at students starting secondary school this autumn. It will support […]
The pub smoking ban has been blamed for falling Guinness sales in Ireland, prompting some to call on Diageo to off-load the stout, but others think its hsould stick with the brand and develop its long drinsk offer, as cider begins to take off and the RTD market goes flat
Sportswomen have long been the butt of cruel jokes in a male-dominated industry, with a national newspaper once shamelessly suggesting that female footballers were more likely to burst the ball with their long nails and eyelashes than poke it into the back of the net…
MoreThan, the Royal & Sun Alliance-owned direct insurance brand, is piloting a loyalty scheme for policyholders in the hope of retaining customers in a price-led marketplace (MW last week). The Smartsave scheme gives policyholders up to 20% off at a range of online shops, UK attractions and on worldwide travel. It is being offered to […]
Competition for sponsors and viewers in the motor racing industry is set to heat up following A1 Grand Prix’s (A1 GP) appointment of JWT and MindShare to handle its &£8m advertising and branding business (MW last week). As it cements plans to raise its profile, it also hopes to ignite interest among potential sponsors. The […]
News International’s launch of a free evening newspaper in the capital next month is expected to shake up the market as publishers bid for distribution licences. The response of Associated Newspapers, owner of the Evening Standard and Metro, is eagerly awaited. By Mark Choueke When the launch date of Rupert Murdoch’s new “urbanite” London newspaper […]
The sudden departure of BSkyB-owned Sky Bet’s marketing director Simon Miller (MW last week) has left the betting and gaming brand’s advertising agency arrangements shrouded in mystery. St Luke’s apparently picked up the business following a pitch earlier this year – but the broadcaster denies a contract has been inked. The company was believed to […]