Age before beauty
Marketing WeekA shortage or field staff is pushing up wages and providing opportunities for experienced over-35s, but agencies that favour older workers need to be wary of discrimination laws, writes Steve Hemsley
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A shortage or field staff is pushing up wages and providing opportunities for experienced over-35s, but agencies that favour older workers need to be wary of discrimination laws, writes Steve Hemsley
Coca-Cola is supporting the launch of its new Diet Coke Plus range with a campaign that promises consumers “added goodness”. The ads, created by Vallance Carruthers Coleman Priest, show human silhouettes dissolving into silver bottles and aim to reflect the “vitality” of the range’s added ingredients, which include antioxidants and vitamin C. The new ads […]
Subaru (UK) is tipped to promote John Fossey to its top marketing role following the departure of Jon Nealon, who left the company last week. Fossey, who joined the marque earlier this year from Chrysler Group, is Subaru’s marketing manager but sources say he is likely to be made marketing director before the end of […]
Christian Dior chief executive Sidney Toledano famously said two years ago that when he heard the company had sold more than 300 T-shirts in one day, he decided enough was enough. Since then Toledano has made it his mission to recapture the exclusivity he felt had been lost as a result of sacrificing prestige for […]
A television ad that makes light of borrowing large amounts of money has been rapped by advertising regulator the Advertising Standards Authority (ASA). The ruling comes as the Government is expected to push the issue of household debts to the top of its agenda. The ad, for Picture Financial Services, shows a woman arranging a […]
Ofcom Consumer Panel is urging internet service providers (ISP) to address consumer concerns about advertised broadband connection speeds. The media regulator’s independent consumer interest group has written to six chief executives asking why consumers often do not get the advertised connection speeds they think they are buying. Chairman Colette Bowe wants the ISPs to come […]
VisitScotland, the Scottish tourist body, has issued a tender for its pan-European advertising account. The brief is focused on online activity but work will also run across print and outdoor. The body wants the winning agency to create an “umbrella” brand campaign to run across European markets including Germany, France, Italy, the Netherlands, Spain, Sweden […]
The abrupt departure of the senior marketing team from any major brand is bound to raise a few eyebrows but at Birds Eye Iglo it has added significance because its chief executive is one of the industry’s most high-profile figures. The frozen food company is run by marketing supremo Martin Glenn who, in his words, […]
Channel 4 is 25 years old next month, but the milestone falls in what has been a difficult year for the broadcaster. It has been rocked by the Celebrity Big Brother racism row and fake phone-ins on Richard & Judy, and courted controversy with programmes such as The Great Global Warming Swindle and Diana: The […]
BT strategy and operations chief Andy Green is leaving the company after 21 years. Green, who oversaw the launch of BT’s original broadband service, steps down at the end of the year to become chief executive of IT services company LogicaCMG. Green, who joined BT in 1986, has been chief executive of BT Group strategy […]
Rajar, the radio audience measurement body, has appointed David Mansfield as chairman. He replaces Lord Gordon of Strathblane, who retired earlier this year after four years in the role. Mansfield is currently an executive director of media investment company Ingenious Media and is also a former chief executive of Capital Radio Group. He took the […]
Walt Disney Studios is reviewing its 150m European media planning and buying business for the first time in 16 years. It is understood that incumbent agency Carat are repitching.
Dairy Crest is launching an ad campaign to support the launch of new Utterly Butterly with 70% less saturated fat and with Omega 3. The campaign, created by Grey London, will emphasise that the products have the lowest fat and saturated fat levels within branded dairy spreads, and claims they are lower than lighter spreadables. […]
Renault is launching a limited edition version of its Twingo model in partnership with Nokia which will be kitted out with gadgets from the Finnish mobile phone giant. The car will be co-branded Twingo Nokia. Twingo Nokia will come with a built-in MP3 music player, a satellite navigation system and hands-free Bluetooth phone control – […]
Caroline Drummond, the Birds Eye Iglo marketing manager of communications, is leaving the frozen food brand just weeks after the departure of marketing director Andy Beattie. It is thought she does not have a job to go to. Birds Eye chief executive Martin Glenn and general manager Anne Murphy are currently seeking a replacement for […]