Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Making your (power) point

Marketing Week

Experts are split over the value of tools like PowerPoint when making presentations, but whatever benefits they offer, it is still down to the speaker to get the message across. By Richenda Wilson

A paperless future?

Marketing Week

Giftcards were predicted to storm the market a few years ago, but consumers and the business-to-business sector are both reluctant to let go of the humble paper voucher, says Richard West

A far, far better thing…

Marketing Week

While the skillsets are the same in the public and private sectors, marketers crossing over between them must be aware of the differences in approach and measures of accountability. By Victoria Furness.

BBC bolsters senior marketing team

Marketing Week

The BBC has made two senior appointments to its marketing, communications and audiences division, headed by Tim Davie (pictured). Helen Kellie, currently head of brand and planning will become head of marketing, communications and audiences at BBC Vision. She replaces Vanda Rumney, who has decided not to return to a full-time role following adoption leave. […]

Barclaycard hires Green Wing stars to front TV ads

Marketing Week

Barclaycard has signed two actors from cult comedy Green Wing to front its upcoming advertising campaign and replace previous face Jennifer Saunders. Marketing Week exclusively revealed comic Saunders was being dropped by the brand, a year after replacing Friends actress Jennifer Aniston(MW September 28). Julian Rhind-Tutt and Stephen Mangan, best known for their roles as […]

Co-op Travelcare offers ‘carbon offsetting’ at the checkout

Marketing Week

Travelcare, The Co-operative Group’s travel agent business, has become the first high-street retailer to offer consumers carbon offsetting at the checkout. Eco-conscious travellers will be able to counteract the environmental effects of their holiday flights by purchasing the packages, paying a charge in one of eight bands based on distance travelled. The fee will effectively […]

Tesco profits up 10% to 1.1bn

Marketing Week

Tesco has unveiled half-year profits of 1.1bn – an increase of 10.3% – after a steep rise in international sales. Profits at the overseas business rose by 21.1% in the six months to August 26. Tesco now has 949 outlets abroad. Meanwhile, second-quarter UK sales grew 6.6% compared with 4.5% in the first quarter. This […]

Microsoft launches price comparison site

Marketing Week

Microsoft is launching a new UK shopping comparison site, MSN Shopping Channel, to compete head to head with the likes of Google’s Froogle and Yahoo!’s Kelkoo. The new site is being launched in partnership with shopping comparison sites PriceRunner and Shopping.com. According to predictions from Forrester Research, the amount spent by consumers on online shopping […]

Waitrose hands DM to Kitcatt Nohr

Marketing Week

Waitrose has handed its direct marketing business to Kitcatt Nohr Alexander Shaw. The decision follows a final contest against Archibald Ingall Stretton and Partners Andrews Aldridge. The pitch was conducted by The Haystack Group. Miles Calcraft Briginshaw Duffy handles Waitrose’s advertising, while Manning Gottlieb OMD won the brand’s media planning and buying account earlier in […]

Birds Eye picks Glenn for top job

Marketing Week

Former PepsiCo chief Martin Glenn has been appointed as chief executive of Iglo Birds Eye, the frozen foods business bought by Permira from Unilever for 1.73bn (1.16bn) last month. Glenn, who left his role as president of PepsiCo UK last October, had led a rival bid for the company by a private equity group comprising CapVest, […]

Five US ‘anti-American’ campaign triggers complaints to ASA

Marketing Week

A provocative teaser campaign for the launch of digital channel Five US has triggered a raft of complaints claiming the ads are derogatory to America. The Advertising Standards Authority (ASA) has received 35 complaints about the advertising, which features the strapline “Nothing good ever came out of America”. The campaign was first revealed on Marketingweek.co.uk. […]

Sony Ericsson opens first retail outlet following rebrand

Marketing Week

Sony Ericsson is launching its first retail outlet in central London as it steps up efforts to engage consumers with the brand. The mobile phone operator has struck an agreement with the Carphone Warehouse to manage the store which will open at the end of November, stocking Sony Ericsson handsets, accessories and PC cards connected […]