Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

The point of your people

Marketing Week

Retail staff have a valuable role to play in the success of promotions, so brands would do well to count them in when devising campaign strategies, and get them involved, says Jo-Anne Flack

TBWA scoops 20m Unibet account

Marketing Week

Unibet has appointed TBWALondon its 20m pan-European advertising account after a two-way pitch against WAVV Rapp Collins. It is understood that Ogilvy Advertising and Euro RSCG London were knocked out at an earlier stage.

Gunners broaden their range

Marketing Week

With its spectacular new stadium, soaring turnover, match-winning prowess and army of fans, Arsenal is now the biggest football club in the UK. But as Matthew Gorman reports, developing its brand at home and abroad is now as big a priority as the players’ performance on the pitch

Brand cameron in the cold

Marketing Week

As a General Election looms, the Conservatives are in such dire straits that even advertising agencies are snubbing leader David Cameron. Sonoo Singh discovers the Tory brand is regarded as a lost cause because the party remains unclear about exactly what it stands for

Five marketing director Scott announces departure

Marketing Week

Five marketing director Jane Scott is leaving the broadcaster without a job to go to. Scott is planning to “take some time out” but will remain at the broadcaster until it confirms it succession plan. It is understood her departure will lead to a shake-up of its marketing and creative services and insight and research […]

Sky may be forced to sell ITV stake

Marketing Week

BSkyB’s 17.9% stake in ITV restricts competition, according to a provisional ruling by the Competition Commission. The regulator says the stake, bought for £940m late last year, allows Sky to influence ITV strategy and “operates against the public interest”. The commission has also ruled that it will not have an adverse affect on advertising or […]

Sky launches standalone entertainment brand

Marketing Week

BSkyB is launching a second entertainment brand called Picnic that will offer broadband, phone and television services. Picnic is aimed at the “value” end of the market and will allow consumers to sign up as many of the three services as they want and in any combination. The launch of the standalone brand confirms speculation […]

BBC Worldwide buys Lonely Planet

Marketing Week

BBC Worldwide, the corporation’s commercial arm. It has acquired the iconic travel guides group Lonely Planet. It is hoped that the deal will help to extend the brand around the world and across new media platforms. Judy Slayter, Lonely Planet chief executive, and her management team will remain with the business, which has significant operations […]

Premier Foods axes Campbell’s brand

Marketing Week

The Campbell’s Condensed Soup brand is being axed by owner Premier Foods in favour of Batchelors. The soup range, which was made famous by Andy Warhol’s iconic pop art prints, will carry a “Soon to be Batchelors” label from next week and will be phased out by next March. It is understood that Premier, which […]

Trinity Mirror retains regional titles

Marketing Week

Trinity Mirror has shelved plans to sell its Midlands-based titles and its remaining newspapers in the South East. The group has admitted that it made the decision because it failed to attract high enough bids. The news comes as the group presses ahead with the sale of its sports division, which includes the Racing Post, […]

BBC launches Robin Hood magazine

Marketing Week

BBC Magazines is launching a fortnightly Robin Hood magazine aimed six to 11 year olds. Robin Hood Adventures will be available from October 10. The magazine will include features about the characters, photo stories and information about weapons and life in the middle ages. Every issue will also have a Robin Hood-inspired cover mount. Toni […]

Learndirect dumps Jeremy Kyle sponsorship

Marketing Week

Learndirect has axed its sponsorship of The Jeremy Kyle Show just days after he was condemned as a “human form of bear baiting” by a judge. He made the comments after a guest on the programme became the first person convicted of assault on a British talk show. The Board of Ufi, which operates the […]