In-depth features, interviews and insights into marketing’s biggest issues.
Dennis Publishing is slashing the cover price of its news and current affairs title The Week by over a third in an attempt to ramp up sales. The price reduction, from £2.35 to £1.50, is part of a week-long promotion for the October 5 issue. The publishing company says that the special offer aims to […]
Virgin Media’s launch of its new channel Virgin 1, on Freeview, Sky and cable this week, has given advertisers yet another well-branded outlet. Its arrival has been welcomed by marketers, as it will exert further downward pressure on airtime prices. Even so, some wonder how effectively Virgin 1 will compete with established Freeview giants, such […]
TranSys, the consortium behind the Oyster card, is planning to extend the smartcard brand into new categories through product launches and partnerships. The company has appointed brand licensing consultancy Golden Goose to encourage third-party businesses to “harness the power of the Oyster brand” by using it on products. It is understood that TranSys is keen […]
Customer research methods must move with the times if big businesses are to avoid being accused of poor service, but there remains life in old-fashioned approaches, says Alicia Clegg
Technological, social and commercial factors have all helped widen the appeal of the humble voucher to the extent that it is now a vital ingredient in any marketing mix. Richard West reports
Retail staff have a valuable role to play in the success of promotions, so brands would do well to count them in when devising campaign strategies, and get them involved, says Jo-Anne Flack
Unibet has appointed TBWALondon its 20m pan-European advertising account after a two-way pitch against WAVV Rapp Collins. It is understood that Ogilvy Advertising and Euro RSCG London were knocked out at an earlier stage.
Mattel has appointed Carat to manage its 250m global media planning and buying business following a two-way pitch against incumbent Mindshare. ZenthOptimedia was knocked out at an earlier stage.
With its spectacular new stadium, soaring turnover, match-winning prowess and army of fans, Arsenal is now the biggest football club in the UK. But as Matthew Gorman reports, developing its brand at home and abroad is now as big a priority as the players’ performance on the pitch
As a General Election looms, the Conservatives are in such dire straits that even advertising agencies are snubbing leader David Cameron. Sonoo Singh discovers the Tory brand is regarded as a lost cause because the party remains unclear about exactly what it stands for
Dairy Crest is launching a 7m integrated campaign to promote its Cathedral City cheese brand and support its position as the “best brand for cheese on toast”.
Blyk, Europes first advertiser-funded mobile phone network, has appointed the Telegraph Media Groups director of new media Shaun Gregory as its first UK chief executive.
Five marketing director Jane Scott is leaving the broadcaster without a job to go to. Scott is planning to “take some time out” but will remain at the broadcaster until it confirms it succession plan. It is understood her departure will lead to a shake-up of its marketing and creative services and insight and research […]
BSkyB’s 17.9% stake in ITV restricts competition, according to a provisional ruling by the Competition Commission. The regulator says the stake, bought for £940m late last year, allows Sky to influence ITV strategy and “operates against the public interest”. The commission has also ruled that it will not have an adverse affect on advertising or […]
BSkyB is launching a second entertainment brand called Picnic that will offer broadband, phone and television services. Picnic is aimed at the “value” end of the market and will allow consumers to sign up as many of the three services as they want and in any combination. The launch of the standalone brand confirms speculation […]