In-depth features, interviews and insights into marketing’s biggest issues.
BBC Worldwide, the corporation’s commercial arm. It has acquired the iconic travel guides group Lonely Planet. It is hoped that the deal will help to extend the brand around the world and across new media platforms. Judy Slayter, Lonely Planet chief executive, and her management team will remain with the business, which has significant operations […]
The Campbell’s Condensed Soup brand is being axed by owner Premier Foods in favour of Batchelors. The soup range, which was made famous by Andy Warhol’s iconic pop art prints, will carry a “Soon to be Batchelors” label from next week and will be phased out by next March. It is understood that Premier, which […]
Trinity Mirror has shelved plans to sell its Midlands-based titles and its remaining newspapers in the South East. The group has admitted that it made the decision because it failed to attract high enough bids. The news comes as the group presses ahead with the sale of its sports division, which includes the Racing Post, […]
BBC Magazines is launching a fortnightly Robin Hood magazine aimed six to 11 year olds. Robin Hood Adventures will be available from October 10. The magazine will include features about the characters, photo stories and information about weapons and life in the middle ages. Every issue will also have a Robin Hood-inspired cover mount. Toni […]
Learndirect has axed its sponsorship of The Jeremy Kyle Show just days after he was condemned as a “human form of bear baiting” by a judge. He made the comments after a guest on the programme became the first person convicted of assault on a British talk show. The Board of Ufi, which operates the […]
BMW Group has ruled out buying a rival or creating a fourth brand in the short term but says it may still look to make acquisitions in the future. The German manufacturer has been linked with Ford-owned marques Jaguar, Land Rover and Volvo in recent months. Announcing the company’s new strategy following a review of […]
The future of Virgin Radio remains uncertain as owner SMG claims to have received “significant interest” in the station but also refuses to rule out a flotation. The group announced that it planned to float the station this autumn in April but the plans has been delayed by the departure of chief executive Paul Jackson […]
Louise Redknapp has been unveiled as the new face of the Triumph lingerie brand in UK and Ireland. It marks the start of a major oush for the brand, which has also revamped its logo. The singer has signed a one-year contract with the company and will feature in outdoor and press advertising campaigns. She […]
The Government is launching its seasonal flu campaign this Monday (October 1), urging those most “at risk” to get their free flu jab. This year’s campaign will focus on young people, who may be vulnerable to the side effects of the virus. The Department of Health says that last year 58% of people “at risk” […]
Ingram London, the strategic brand consultancy, is closing down after four years. The move comes weeks after it emerged that founder and chairman Chris Ingram was planning to scale back the business and seeking a possible sale. It is understood that Ingram has decided to shut the agency after it failed to grow in line […]
Fiat has promoted Luca De Meo to the new role of chief marketing officer for the Fiat Group, in the biggest marketing shake-up at the Italian carmaker in recent years. De Meo, who was previously head of the Fiat brand, will oversee marketing for all of Fiat’s marques, including the main brand, Alfa Romeo, Ferrari, […]
British Gas is kicking off a new through-the-line campaign this week to promote its range of HomeCare products that aims to show the BG service is more reliable and cheaper than rival offerings. The ads, which will run across terrestrial and DRTV, print and online, feature a BG employee, Ritchie Palin from Crewe, who joined […]
Accantia Health & Beauty is set to launch further extensions to its Simple brand.
House of Fraser is doubling its marketing spend to 50m over the next three years as part of a major investment in the business.
Peter Corfield, RBS Insurance director of brand and proposition, has left the company. He has been replaced by director of strategy Lisa Mackay-Smith. Corfield joined the Royal Bank of Scotland-owned company as marketing director for its Churchill b…