In-depth features, interviews and insights into marketing’s biggest issues.
British Gas is kicking off a new through-the-line campaign this week to promote its range of HomeCare products that aims to show the BG service is more reliable and cheaper than rival offerings. The ads, which will run across terrestrial and DRTV, print and online, feature a BG employee, Ritchie Palin from Crewe, who joined […]
Accantia Health & Beauty is set to launch further extensions to its Simple brand.
House of Fraser is doubling its marketing spend to 50m over the next three years as part of a major investment in the business.
Peter Corfield, RBS Insurance director of brand and proposition, has left the company. He has been replaced by director of strategy Lisa Mackay-Smith. Corfield joined the Royal Bank of Scotland-owned company as marketing director for its Churchill b…
Retailer MFI has been rapped by the advertising regulator for depicting violent arguments in its advertising campaign as a normal part of domestic life. The ads, created by M&C Saatchi, broke this summer and aimed to show families acting out “typical” at-home situations inside MFI. But the Advertising Standards Authority (ASA) has banned an ad […]
Top Unilever marketer Jacqui Hill is understood to be leaving the company after high-level talks failed to result in a suitable post in the company. Hill’s role as business director for household and personal care was axed when Unilever cut three of its top five positions in July. The move aims to streamline the UK […]
Food advertisers had been making significant attempts to modify the content and volume of food and drink advertising long before the regulators decided to intervene, according to the Advertising Association. The comments are made in a submission to the Department of Health, to coincide with the Government’s interim review, this autumn, of changes in food […]
Pretty Polly is entering the health and beauty market with a range of leg-care products, marking a departure from its existing lines of hosiery. Love Legs, which will include moisturisers and tanning products, will be stocked exclusively by Boots and will be in stores nationwide by October. The initial launch will introduce four signature products: […]
Thomas Cook has appointed Kevin McAdam to the newly-created role of head of brand marketing for its mainstream holiday brands in the UK and Ireland, completing its senior marketing team. The travel company has seen its marketing department expand recently, following its merger with MyTravel. McAdam, who comes from the Post Office where he was […]
As Tesco launches a new TV ad campaign featuring soap star Martine McCutcheon to promote its latest Tesco Direct catalogue, some wonder whether the chain has bitten off more than it can chew with its non-food home delivery venture. Tesco Direct, which sells 10,000 goods such as furniture and electricals via the internet and from […]
Eon, the parent company behind the soon-to-be-axed Powergen brand, is shaking up its media operations as it reviews its advertising and media strategy. The Germany-based utility company says it is reviewing its media strategy following heavy advertising spend earlier this year, with its “Winds of Change” and “Go Green” campaigns. A company spokesman denies the […]
Unilever is planning a major assault on teenagers with a new range of of antiperspirants under its Sure brand. The company is understood to be developing products that could include variants such as Sure Teens Crazy Violet and Sure Teens Candy Revolution. It has already launched the products in Latin America, where Sure is known […]
Travelodge’s decision to extend its brand into a new sector for the first time with the launch of a travel insurance product (MW last week) seems, on the face of it, to be a logical move. Travelodge Travel Insurance is the chain’s first major online product and is being rolled out across the country following […]
Scottish & Southern Energy (SSE) is rolling out its first online viral advertising campaign to encourage customers to sign up to its Scottish Hydro Electric brand and boost awareness.
Optimax, the chain of eye surgery clinics, has appointed Pravda to its 3m advertising account after a pitch against undisclosed agencies.