In-depth features, interviews and insights into marketing’s biggest issues.
Bandwagons have a habit of careering towards advertising, and the latest one to hurtle into the industry is an unmistakable shade of green. Crammed full of politicians desperate to be seen to be taking action on climate change, it has a number of sectors in its sights, but it seems the car industry is first […]
Infogrames Entertainment has appointed Euro RSCG C&O to boost the Atari brand around the world. The French agency will be responsible for developing the brand globally and helping devise strategy around a number of new product launches.
Blyk, Europe’s first advertiser-funded mobile phone network, launches today (Monday) with the backing of more than 40 brands. Sky, Boots, Xbox and XFM are among the latest brands to have signed up to advertise on the service. Blyk, which is run by former Nokia president Pekka Ala-Pietila, will offer free calls and texts to users […]
iVillage UK, the women’s website, has appointed former IPC commercial chief Rebecca Miskin as general manager. She replaces Angus Glover Wilson, who left the community-based website to join digital commerce agency dComm as president. Miskin, who takes over the role on October 1, will be responsible for developing the iVillage brand and site and expanding […]
Orange is launching a 5m advertising campaign to promote its new landline and broadband packages. The TV, press, outdoor, digital and direct marketing campaign, created by Fallon, breaks today (Monday).
VisitBritain is building on the popularity of city breaks in the UK with a new campaign that will give travellers reasons to visit cities across England. It breaks today (September 24). The campaign follows research by the tourism agency that found eight out of ten of the most visited destinations in England are cities. It […]
Kwik-Fit is launching what it claims is the UK’s first “green” car service to help its cutomers reduce their carbon footprint. The “Go Green” service costs an extra £29 on top of the price of an interim or full service but includes a number of extra checks and enhancements that the company says will make […]
JCB, the construction equipment manufacturer, is laun-ching a global advertising campaign to boost its profile, focusing on its British roots and global success. The two press ads, which have been created by Miles Calcraft Briginshaw Duffy, show a flash of yellow JCB machinery and highlight the company’s importance to British manufacturing but also that it […]
Eastpak, the American bags and accessories brand, is seeking a marketer to oversee the launch of its apparel range in the UK next year. It is planning a soft launch of its spring/summer 2008 collection, which includes jackets and T-shirts. A major advertising push will follow for the launch of its autumn/ winter range. Eastpak […]
The Carbon Trust says it is in continuing discussions with packaged goods giants Procter & Gamble and Unilever aimed at persuading them to sign up to its carbon footprint “kitemark”. The trust is struggling to get the packaged goods giants on board despite signing up nine new partners to the scheme. The companies are: Aggregate […]
Virgin Atlantic is attempting to ramp up its green credentials by teaming up with environmental charity We Are What We Do to launch a book encouraging consumers to change their behaviour to save the world. It will even ask readers to question whether their flight is necessary. The book is called Change the World from […]
First Direct, the HSBC-owned online bank, is launching a targeted campaign to support its controversial decision to axe interest payments on current accounts. The bank says it is “reshaping” the market and helping customers earn “serious money on their savings rather than small change on their current account”. It is the first bank to announce […]
InBev has been censured by the Advertising Standards Authority for suggesting that Stella Artois is still part of a “family-owned” company. The ASA has upheld a complaint about a press ad, created by Lowe Worldwide, for the range of Artois beers, which used the strapline/ “A family dedicated to brewing for six centuries”. It ruled […]
Lil-lets UK is extending its feminine hygiene range by introducing a range of sanitary pads. It claims the launch will make it the only brand to have products across the whole category. The range will include eight versions of sanitary pads, including an Ultra Fresh variant, which will contain aloe vera for added freshness. A […]
Monarch Airlines has promoted former EasyJet director of business development Liz Savage to the role of managing director for scheduled services. She will take responsibility for marketing as part of her new role. The move is part of a major expansion plan, which will see two aircrafts added to the Monarch fleet next year, and […]