In-depth features, interviews and insights into marketing’s biggest issues.
The Carbon Trust says it is in continuing discussions with packaged goods giants Procter & Gamble and Unilever aimed at persuading them to sign up to its carbon footprint “kitemark”. The trust is struggling to get the packaged goods giants on board despite signing up nine new partners to the scheme. The companies are: Aggregate […]
Virgin Atlantic is attempting to ramp up its green credentials by teaming up with environmental charity We Are What We Do to launch a book encouraging consumers to change their behaviour to save the world. It will even ask readers to question whether their flight is necessary. The book is called Change the World from […]
First Direct, the HSBC-owned online bank, is launching a targeted campaign to support its controversial decision to axe interest payments on current accounts. The bank says it is “reshaping” the market and helping customers earn “serious money on their savings rather than small change on their current account”. It is the first bank to announce […]
InBev has been censured by the Advertising Standards Authority for suggesting that Stella Artois is still part of a “family-owned” company. The ASA has upheld a complaint about a press ad, created by Lowe Worldwide, for the range of Artois beers, which used the strapline/ “A family dedicated to brewing for six centuries”. It ruled […]
Lil-lets UK is extending its feminine hygiene range by introducing a range of sanitary pads. It claims the launch will make it the only brand to have products across the whole category. The range will include eight versions of sanitary pads, including an Ultra Fresh variant, which will contain aloe vera for added freshness. A […]
Monarch Airlines has promoted former EasyJet director of business development Liz Savage to the role of managing director for scheduled services. She will take responsibility for marketing as part of her new role. The move is part of a major expansion plan, which will see two aircrafts added to the Monarch fleet next year, and […]
Troubled London agency Publicis has brought an end to its six-month search for a chief executive by appointing former Vodafone, Coca-Cola and Adidas marketer Neil Simpson to the role. Simpson – who started his career as a graduate trainee at Ogilvy & Mather and spent a year at Bartle Bogle Hegarty – has never run […]
Travelodge, the budget hotel chain, is extending its brand into new categories for the first time with the launch of travel insurance products, as part of a new online retail strategy. Travelodge Travel Insurance is the chain’s first major online product and is being rolled out nationally, following a three-month trial. The service is being […]
New Look is reinforcing its “fast fashion” credentials with a major press campaign that will see a different ad launched every week for 13 weeks, to support its autumn/winter collection. It is the high street retailer’s first significant advertising, as it has historically relied on PR to raise its profile and support its associations with […]
King of Shaves is launching a range of male grooming products aimed at professional salons. It will be available from October. KOS.PRO will be a 13-strong product range, including hair care, shaving, skin care and styling products. The range has been created by King of Shaves founder Will King in conjunction with industry experts. King […]
Why high-street sports retailers are missing their goalsSeptember has not started well for specialist sports retailers, who have faced a tougher time than most on the high street in 2007. JJB Sports announced last week that it could miss profit targets by 25% this year, while its main high street rival Sports Direct has seen its share price more than halve from 300p when it floated in February to about 137p.
Grey London is teaming up with word-of-mouth (WoM) agency Wildfire as the first in a series of strategic developments that aim to improve the agency’s non-traditional offering. The Wildfire deal will mean the agencies work closely together, using social networks and communities to “identify and engage with clients’ most influential customers”. Under the terms of […]
Target Media has scooped the 5m UK media planning and buying account for videogames publisher Codemasters from Universal McCann, just nine months after the agency was handed the business (MW January 4).
HM Revenue & Customs (HMRC) has appointed Iris to develop a partnership marketing programme for Tax Credits. The agency was handed the business following a pitch handled by COI.
Initials has been appointed to handle the integrated advertising account for port brand Cockburn’s ahead of a renewed marketing push. It is thought that the business is worth about £2m. The integrated agency was handed the account without a pitch, having worked with parent company Beam Global on Harveys Bristol Cream since the start of […]