Prepare for budget cuts after the crisis spills into the economy
Marketing WeekHistory proves that cuts to client budgets follow economic crisis as night follows day. Dont believe those who say this time its different. By Bob Willott
In-depth features, interviews and insights into marketing’s biggest issues.
History proves that cuts to client budgets follow economic crisis as night follows day. Dont believe those who say this time its different. By Bob Willott
Celebrities have long been used for fronting advertising campaigns for a range of products and services, but now Kate Moss is the latest star to join the likes of David and Victoria Beckham in transcending the face of a brand to being the brand itself. Louise Jack report
Channel 4 will become the first terrestrial broadcaster to offer a high definition simulcast of its main channel. The channel will launch in December trumping rival ITV, which aims to offer HD content from next spring. Channel 4 HD will launch on the Sky platform, allowing Sky HD customers to watch high definition versions of […]
Coca-Cola, Puma and Ben & Jerry’s have signed up to support this year’s Peace One Day event, which aims to celebrate a day of global ceasefire and non-violence. This year’s event will be held on September 21.
Beleaguered bank Northern Rock has launched a high profile crisis management campaign to reassure customers that their cash is safe, while controversially continuing an ad push for its unsecured loans. The bank has rolled-out a press campaign in national and regional papers, taking full page ads to publish an open letter from chief executive Adam […]
AOL UK has promoted interactive advertising chief Michael Steckler to managing director, just two months after he joined the internet company from rival MSN. Steckler takes on the role immediately. He joined AOL UK, part of AOL Europe, in July as vice-president of interactive marketing and was responsible for overseeing the growth of AOL’s UK […]
Dollond & Aitchison (D&A) is launching a new TV ad as part of a campaign that aims to raise awareness of its personal advice service. The ad breaks later this week.
BSkyB is relaunching Sky Travel as a Sky Real Lives in a bid to capitalise on the growing consumer appetite for “real life” stories. The channel, which launches on November 7, will be the UK’s only 24-hour channel dedicated to human interest stories. The rebrand marks a “significant change” in the channel’s programming strategy, with […]
The Football Association has poached BSkyB executive Peter Daire to head its sponsorship department. Daire will manage The FA’s Partner Programme when the joins later this year. The programme covers the England football teams, The FA Cup and various agreements and initiatives to develop the game at all levels. It is in the second season […]
Food and drink manufacturers have been banned from using celebrity voice-overs and licensed characters in radio ads aimed at primary school or pre-school kids. The rules come into effect on September 17. The new rules, which have been announced by the Broadcast Committee of Advertising Practice (BCAP) today (September 17), follow the introduction of a […]
Virgin Megastores, the high street music retailer, will be rebranded as Zavvi following its sale to a management buy-out team led by managing director Simon Douglas and finance director Steve Peckham. The chain was sold for an undisclosed amount. The new owners, Zavvi Entertainment Group, will rebrand the 125 stores over the next month. The […]
Digital UK, the body set up to implement the UK’s switch to digital TV, is launching a £8m campaign to highlight the start of digital television switchover next month. The nationwide campaign, which breaks on September 19, aims to awareness across that Cumbria’s analogue signal will be switched-off on October 17. The rest of the […]
Lexus, the Toyota-owned luxury car marque, is launching the biggest campaign for its hybrid range to date. The £6m campaign, created by CHI & Partners, breaks this week and runs for six weeks. The TV, outdoor, press and online campaign highlights the engineering innovations that Lexus claims has enabled it to build a range of […]
Glu Mobile, one of the world’s largest mobile phone games publishers, has appointed Banner Corporation to handle its pan-European media planning and buying account. It is thought that Banner will be the company’s first retained media agency. Banner is understood to have won the business following a pitch against undisclosed agencies. Glu says it was […]
The Times, the News International-owned broadsheet, is launching an upmarket quarterly magazine called Luxx in a bid to reverse declining sales. The first issue will be available on November 17. The glossy, large format magazine will be dedicated to “showcasing the very best things in modern life that money can buy” and has already attracted […]