In-depth features, interviews and insights into marketing’s biggest issues.
Capital One is planning to tap into the “mass affluent” market with a new World Mastercard, as part of a strategy to reposition the company as a financial services provider that offers more than cards with 0% transfer rates. It is the first company to launch the World card – Mastercard’s new “kitemark” credit card […]
Cashcade has signed up astrologer Russell Grant as the face of a new game for its online Foxy Bingo brand – Russell’s Lucky Stars! – which will launch in the next two weeks. The game is a cross between bingo and a lottery where players back numbers from 80 balls. Players can place money on […]
Toyota GB has appointed former Ford and Renault marketer James Starling to the new role of sales and marketing director for its financial services division. Starling, who joins the Japanese car marque from vehicle management company LeasePlan, will report to operations director for Toyota Financial Services (TFS), Doug Gillies. Starling has held senior positions in […]
Homeserve GB, the home emergency call-out and insurance business, has teamed up with Marks & Spencer to offer consumers a branded holiday insurance product. The deal marks the first of a range of tie-ups planned with household brand names as the business aims to build its customer base and boost awareness. The product, called Holiday […]
British Airways finally launched its “Upgrade to BA” brand campaign last week to highlight the “high levels of service” it claims to offer passengers (MW last week). The long-awaited marketing push follows a difficult period for Britain’s flagship carrier, and experts are questioning whether it will be enough to stem the recent deluge of negative […]
Celebrity hairdresser James Brown is launching a range of hair care products that have been inspired by Kate Moss. Brown has worked closely with the model to create the range, which launches next month. The James Brown London range will include shampoos, conditioners, treatments and a styling spray for different hair types such as dry […]
The Advertising Association (AA) is planning to set up a focus group on climate change to convince politicians and lobby groups about green commitments made by the automobile and energy industries. The new group aims to engage with the industries that are most likely to be seen as the purveyors of global warming. It continues […]
The MCCA has issued a call for entries for The Best Awards 2008 – backed by Marketing Week – which recognise outstanding marketing achievement. To download entry forms visit the “The Best Awards 2008” section at www.mcca.org.uk. The first deadline for entries is October 4, with a later deadline at an increased entry fee on […]
After months of searching, supermarket group Morrisons has hired Angus McIver, Prudential’s UK marketing director, to take on its newly created board-level marketing role (MW last week). As the top marketer in the UK’s fourth-biggest grocer, McIver has been thrust into the spotlight and joins just weeks after Lance Batchelor was appointed UK marketing director […]
Gyro International, the integrated agency, has been apppointed to handle the advertising for Tuxedo Money Solutions, the prepaid card company. The agency won the business after a five-way pitch against undisclosed agencies. Its first task is to create the launch advertising for the new Sun-branded card, announced earlier this week. The campaign will include marketing […]
Cheetham Bell JWT has been awarded a brief to develop a new corporate strategy for the travel group Gold Medal Travel. The brief for the Manchester-based agency will be to launch the business-to-business company that sells holidays to independent travel agents as a new consumer brand, later this year. The company operates two travel brands […]
Thinkproperty.com, the Guardian Media Group-owned property portal, is seeking its first advertising agency in a bid to boost its brand awareness. The pitch will start later this month. The move comes as the portal gears up to challenge the top four players in online property after a strong first six months. The site will redirect […]
Branding agency Corporate Edge – once described by Bartle Bogle Hegarty founder John Bartle as the “industry’s best-kept secret” – is looking to boost both its profile and its scale, following its acquisition by Australian marketing services group Photon (MW last week). The agency, which also offers corporate communications, created the original concept and name […]
Big Communications has been appointed to produce a 1m ad campaign for Lil-lets. The Leicester-based agency won the business following a three-way pitch against undisclosed agencies.
Profero, the full service digital agency, is launching a dedicated planning and buying division, Profero Performance, as it looks to underline its capabilities in the discipline. Although Profero has always handled media planning and buying, and will continue to do so, the launch of Profero Performance is designed to reinforce its position. Performance will offer […]