In-depth features, interviews and insights into marketing’s biggest issues.
Big Communications has been appointed to produce a 1m ad campaign for Lil-lets. The Leicester-based agency won the business following a three-way pitch against undisclosed agencies.
Profero, the full service digital agency, is launching a dedicated planning and buying division, Profero Performance, as it looks to underline its capabilities in the discipline. Although Profero has always handled media planning and buying, and will continue to do so, the launch of Profero Performance is designed to reinforce its position. Performance will offer […]
Discovery Networks UK is relaunching its Real Time lifestyle channel as the broadcaster aims to capitalise on its “varied” audience. It is also launching its biggest marketing campaign this year to support flagship Real Time show London Ink, which airs later this month. It will launch a new on-air identity and brand refresh for Discovery […]
BUPA, the private healthcare company, is to sponsor the forthcoming series of hit ITV drama Doc Martin, starring Martin Clunes. It takes over from Australian wine brand Lindemans, which signed with the show in a £3m partnership that also included crime drama Vincent two years ago. The comedy drama stars Clunes as a curmudgeonly doctor, […]
Samsung has consolidated its estimated 20m pan-European outdoor advertising business into JC Decaux.
ITV executive chairman Michael Grade today (Wednesday) sets out his vision for the future of the broadcaster as he outlines the findings of a strategy review. That vision looks increasingly likely to include the appointment of HHCL founder Rupert Howell as ITV’s new commercial chief – a move that is expected to be confirmed at […]
Village Green, the independent brand consultancy co-founded by former Starcom managing partner Andy Roberts, has named Fox’s Glacier Mints, Rockworld TV and Itchy Media Group as its launch clients. The agency will work alongside communications planning agency EdwardsGroomSaunders on the mint brand, owned by The Big Bear Group, on its first TV sponsorship. The move […]
Titan Outdoor has appointed Joe Hall to the new role of head of insight as part of a move to boost the company’s marketing department. He takes over the role this week. Hall joins the outdoor company from The Economist, where he was head of European and Asian res-earch programmes. In his new role, he […]
Handbag.com, the online women’s website, is relaunching with a streamlined editorial offering and new advertising formats in a move it says is taking the concept of the women’s glossy online (MW last week). The site, owned by National Magazine Company’s interactive division Hearst Digital, is not alone in revamping its Web offering to appeal to […]
Having proved their worth as marketing tools, customer magazines are flourishing and competition is hotting up. The result is a rising quality of content, with a softer focus on selling. By Sonoo Singh
Aga, the cooker brand, is launching an advertising campaign featuring celebrities using its products in a bid to target a younger audience. The print campaign breaks this week and sees Aga-owners such as musician Alex James and model Jasmine Guinness photographed using the cookers in their homes. Further celebrities will be used in the future. […]
Woolworths is launching a new recycling service that will pay people for their old mobile phones. The high street retailer will promote the scheme online and expand it to include printer cartridges and plastic bags next year. The website recyclewithwoolworths.co.uk launches this week and phones will either be refurbished and sold aboard or recycled. The […]
The ability to attract and retain customers, with the in-depth knowledge it implies of the market sector, has traditionally played Cinderella to branding. But now its time has come, with many corporations promoting customer insight experts to top-level positions, says Catherine Turner Supermarket group Morrisons and credit card brand Goldfish have both appointed data and […]
Sonys sales are in the ascendant, but it wants marketing guru Ben Moore to become one of the key architects behind a more coherent brand image, which it hopes will return the electronics giant to its glory days of the 1980s. David Benady looks at the scale of the task facing Moore
Bacardi has drafted in Formula One world champion Michael Schumacher to become its global brand ambassador for promoting sensible drinking and safe driving. The seven-time Formula One world champion will feature in a heavyweight advertising campaign to communicate a global “Don’t drink and drive” message for the brand, which will be unveiled next year. The […]