Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Coke’s Fanta brand ditches colourings and reduces sugar

Marketing Week

Coca-Cola is removing all artificial colours and reducing the sugar content of its Fanta brand, in a move designed to cater for the growing demand for less sugary drinks. The new product, which will have 30% less sugar, will be phased in across the UK in the coming months. Coke says it is also removing […]

British Gas in ‘greenest’ campaign push

Marketing Week

British Gas kicks off a new advertising campaign this week that aims to trumpet its green credentials and position itself has having the lowest carbon emissions of any major energy supplier in the UK. The campaign comes just as npower kicks of a green energy tie-up with the National Trust to promote its green product […]

EBay streams live listings into TV ads

Marketing Week

Online auction site eBay is to roll out the UK’s first live television advertisement, streaming real-time auction listings into TV ads via a live feed from the eBay website. The campaign is the first work produced by Albion after winning the business in July and breaks at the weekend. The execution features eBay’s animated characters, […]

Clooney criticised for Nestlé Ads

Marketing Week

Baby Milk Action has criticised Hollywood actor George Clooney for appearing in an advert for Nestlé-owned coffee brand Nespresso. It also says that it has received complaints about the ad from consumers. Clooney, who is a human rights campaigner, stars alongside actresses Camilla Belle and Priscilla Shanks in a short film called George Who?. The […]

The FSA seeks marketers for ” consumer engagement” panel

Marketing Week

The Food Standards Agency is seeking marketers to form a new panel that will monitor how well the body engages with consumers. It is seeking a Chair and eight members to form the new Advisory Committee on Consumer Engagement. The FSA is looking for people with experience of “best practice in consumer engagement” from a […]

Maltesers sponsors ITV1’s Loose Women

Marketing Week

Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red button interactivity and the show’s website. The idents, created by Abbott Mead Vickers.BBDO, will “compliment and spark off the tone and content of the show” by […]

Britannia launches first TV ads for three years

Marketing Week

Britannia Building Society aims to position itself as the “fairer” society in its first TV advertising for three years. The campaign will break later this month. The TV campaign will show an American observer of British society, who is struck by its fairness. The campaign, which has been created by Manchester-based McCann Erickson Communications House, […]

3 continues marketing restructure

Marketing Week

Third-generation mobile phone operator 3 has promoted director of handsets Fergal Walker to the new role of director of product management as part of an ongoing restructure of its marketing department. Walker, who joined 3 UK from the company’s global marketing team earlier this year, will now head both the handsets and services teams. He […]

Freesat seeks marketers to boost launch team

Marketing Week

The BBC and ITV are seeking two senior marketers to lead their free satellite TV joint venture Freesat. The move to bolster the team follows the appointment of Freeview launch director Emma Scott as managing director. Scott, who joins next month, is looing for a commercial develop director to lead income streams for the business, […]

Toyota and EDF launch recharge points for electric cars

Marketing Week

Japanese car manufacturer Toyota and energy provider Electricit矤e France are set to announce a partnership to launch recharging points for plug-in hybrid electric cars. The proposed network will be rolled out over the next few years and will mark a major advance for environmentally friendly cars.

HarperCollins launches “books on demand” with Noddy

Marketing Week

HarperCollins is the first major book publisher to launch printed “books on demand” with the launch of the first personalised books for children’s favourite, Noddy. Consumers will be able to personalise characters and text in books ordered online. Consumers will be able to choose from three Noddy adventures to create a book online at www.mynoddybook.co.uk. […]

Audi Channel signs content deals with Joost and Nokia

Marketing Week

Audi’s branded television channel will be available to users of broadband TV service Joost and Nokia’s N-Series phones after the German car marque signed two new content deals. The agreements continue the Audi Channel’s move into on-demand programming, which launched last month through a deal with Top Up TV last month. Customers of Joost will […]

SMG announces £62m Primesight sale

Marketing Week

Scottish Media Group (SMG) has announced it has agreed to sell off its outdoor advertising arm to private equity business GMT Communications Partners (GMT), a private equity group, for £62m. In the proposed deal, SMG would receive £52m cash with a further £10m to come dependent on profit targets. SMG says it will plough funds […]