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Britannia Building Society aims to position itself as the “fairer” society in its first TV advertising for three years. The campaign will break later this month. The TV campaign will show an American observer of British society, who is struck by its fairness. The campaign, which has been created by Manchester-based McCann Erickson Communications House, […]
Third-generation mobile phone operator 3 has promoted director of handsets Fergal Walker to the new role of director of product management as part of an ongoing restructure of its marketing department. Walker, who joined 3 UK from the company’s global marketing team earlier this year, will now head both the handsets and services teams. He […]
The BBC and ITV are seeking two senior marketers to lead their free satellite TV joint venture Freesat. The move to bolster the team follows the appointment of Freeview launch director Emma Scott as managing director. Scott, who joins next month, is looing for a commercial develop director to lead income streams for the business, […]
Japanese car manufacturer Toyota and energy provider Electricit矤e France are set to announce a partnership to launch recharging points for plug-in hybrid electric cars. The proposed network will be rolled out over the next few years and will mark a major advance for environmentally friendly cars.
HarperCollins is the first major book publisher to launch printed “books on demand” with the launch of the first personalised books for children’s favourite, Noddy. Consumers will be able to personalise characters and text in books ordered online. Consumers will be able to choose from three Noddy adventures to create a book online at www.mynoddybook.co.uk. […]
Audi’s branded television channel will be available to users of broadband TV service Joost and Nokia’s N-Series phones after the German car marque signed two new content deals. The agreements continue the Audi Channel’s move into on-demand programming, which launched last month through a deal with Top Up TV last month. Customers of Joost will […]
Scottish Media Group (SMG) has announced it has agreed to sell off its outdoor advertising arm to private equity business GMT Communications Partners (GMT), a private equity group, for £62m. In the proposed deal, SMG would receive £52m cash with a further £10m to come dependent on profit targets. SMG says it will plough funds […]
The National Lottery Commission (NLC) has finalised terms with Camelot Group plc to operate the National Lottery today Camelot beat off competition from rival bidder, Indian company Sugal & Damani to retain rights for a further ten years (MW 9 August). NLC awarded Camelot the licence, which will expire in February 2019, because it believes […]
News Corporation and NBC have announced the name of their new launch joint venture video-sharing website: Hulu. The two companies say they chise the name because they wanted something that sounds “inherently fun” and because it rhymes with itself. The new website, which seeks to challenge Google’s dominance in online video via YouTube, will host […]
Parents are often forced to ask their children what they want in their lunchboxes because they cannot find inspiration elsewhere, according to a new survey from the Food and Drink Federation (FDF). It also found that children often leave food, with 26% not eating their sandwich. The survey, conducted with raisingkids.co.uk, found that parents want […]
Propaganda, the Leeds-based advertising agency, is opening a London office to bolster its presence in the South. Over the past year the agency has won a number of new clients, many which are London-based. The office opens in Wardour Street, Soho, next month, and as part of its expansion, the agency has made a number […]
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The European Commission (EC) is launching an anti-obesity drive targeting football fans ahead of next year’s UEFA European Championship. The EC has been offered 30-second half-time advertising slots during qualifying games and the tournament itself, which takes place in Austria and Switzerland next summer. It has appointed Abbott Mead Vickers.BBDO to create the ads after […]
Smart, the Mercedes Car Group-owned small car brand, is overhauling its marketing strategy with the launch of a digitally-led campaign to support its ForTwo model. The work is the first major marketing activity from Smart this year and the first from newly-appointed agencies Abbott Mead Vickers-.BBDO and the Zulu network. A press, poster, radio and […]
Retailers have hit out at Coca-Cola’s new functional drink Diet Coke Plus, saying it is “too niche” and is unlikely to have an impact on the carbonated drinks market, just weeks before the drink is due to be launched. Diet Coke Plus is expected to be supported by a major campaign, and insiders are concerned […]