In-depth features, interviews and insights into marketing’s biggest issues.
Dove’s controversial plans to feature recovering eating-disorder sufferers in the next phase of its Campaign for Real Beauty (MW last week) have prompted some to question whether the Unilever-owned brand’s award-winning advertising is running out of st…
The future of the ICI brand looks uncertain after its sale to Dutch rival Azko Nobel is finalised. The brand has been synonymous with British industry for eighty years. Akzo says it is “very possible” it will retain its own name after the deal goes through, but that the decision had not yet formally been […]
The George Foreman brand, famous for its Lean, Mean Fat Reducing Grilling Machine, is gearing up to break into the food market with a range of meat, fish, poultry and game products. It is understood that Nor-thern Foods Grocery Group has signed a licensing agreement to use the name and is also looking to break […]
Fast fashion retailers will be forced to rethink their marketing strategies in order to head off a forecasted downturn in the market, according to experts. A report by Verdict Consulting predicts that the trend for cheap clothing will be phased out as retailers, such as Primark and H&M, and supermarket clothing lines, such as George@Asda, […]
Land Rover has made global brand communications director Julian Whitehead responsible for “sustainability” in a bid to shed its image as one of the worst polluters in the car industry. Whitehead, who was promoted to the global brand communications role from UK sales director two years ago (MW May 26, 2005), will lead the Ford-owned […]
Wells & Young’s Brewing Company (W&Y), maker of specialty beers, is reviewing its 2.5m Bombardier advertising account.
The Turkish Culture and Tourism Office has called the statutory annual review of its advertising and has invited agencies to pitch for the global business for 2008, thought to be worth £60m. The account is worth an estimated £4m in the UK alone. The Republic of Turkey Ministry of Culture and Tourism is obliged to […]
Rowan Marketing, the Cheshire-based integrated agency, has been appointed to handle the direct marketing account for Transform Medical Group, the UK’s largest cosmetic surgery provider. It is understood that Rowan was handed a project following a four-way pitch earlier this year but that the agency has now been appointed to handle the business on a […]
Online betting company Unibet is seeking an advertising agency to handle a pan-European brief. The company is understood to have whittled its shortlist down to four agencies and a decision is due in the next two months. It is understood the brief will include advertising, direct marketing and digital work and will primarily focus on […]
Sharwood’s, the Premier Foods-owned brand, has appointed Manchester-based full-service agency Code Computerlove to revamp its online strategy. Code Computerlove has developed a website for Sharwood’s that aims to inspire consumers to use Sharwood’s products in their daily cooking and to improve users’ online brand experience. Code Computerlove has used Web 2.0 technologies for the site […]
The Sun is expected to ramp up its marketing spend to over 50m next year to support its recent investments in fantasy football and online bingo.
Sony Computer Entertainment Europe (SCEE) has warned that it will take a zero tolerance policy to bad behaviour on its yet-to-be launched online portal Home and any misuse will lead to the service being halted altogether. Peter Edward, head of Home, made the comments at the Edinburgh Interactive Festival, where he also announced new brand […]
Former children’s TV entertainers The Krankies are starring in a heavyweight campaign for STV Bingo, an online service from the Scottish broadcaster. The two-month campaign, which breaks on August 13, promotes a free £10 bet and is the first TV support for the service. The campaign was created by Scottish agency The Union and stars […]
Thomson Directories is gearing up to take on the likes of Moneysupermarket.com and Confused.com with the launch of a specialist financial price comparison site. The site is being launched this week under the Thomson Local brand to help consumers find the best deals on a wide range of financial products and services from insurance and […]
BLM Group, the independent media and marketing agency, is restructuring to put “neutral planning” at its heart, and is to position itself as a “performance agency”. The planning division has been beefed up to become its strategic and creative hub. It will lead the agency operations and the specialist units including its digital arm Quantum, […]