In-depth features, interviews and insights into marketing’s biggest issues.
Thomson Directories is gearing up to take on the likes of Moneysupermarket.com and Confused.com with the launch of a specialist financial price comparison site. The site is being launched this week under the Thomson Local brand to help consumers find the best deals on a wide range of financial products and services from insurance and […]
BLM Group, the independent media and marketing agency, is restructuring to put “neutral planning” at its heart, and is to position itself as a “performance agency”. The planning division has been beefed up to become its strategic and creative hub. It will lead the agency operations and the specialist units including its digital arm Quantum, […]
Budget carrier Bmibaby is running a targeted advertising campaign on ITV1 regions allowing it to tailor ads just before being aired. The airline will run the fast-response ads in the ITV Central, Wales and Granada regions. Technology overlaying existing commercials allows bmibaby to update its flight offers up to 75 minutes before transmission. The concept […]
Leagas Delaney is boosting its digital credentials by taking a “substantial” stake in digital creative agency Holst Digital. The group says it committed to a joint venture with Holst after it found its clients want more digital expertise. London managing director Elliot Moss says it has been looking at buying or partnering with a digital […]
The men’s magazine sector has been bombarded with a host of relaunches in the past year as publishers attempt to reverse declining circulations and revive interest from advertisers. The latest to try to breathe new life into the market is the National Magazine Company, which last week relaunched Esquire in “manbag size” format. The new […]
Indigo Red, the recruitment consultant, has launched the UK’s first online video recruitment website, VlogYourJob.com, to reach the “newest generation of job hunters”. The site will encourage companies to use social media to post vlogs – online short videos – as job advertisements. It will also allow recruiters to give potential candidates a taste of […]
Corporations in the West are increasingly under threat from those in the East, which are making Western markets their priority, moving away from low-cost, value products and placing more emphasis on building brands. Their power should not be underestimated, says Robert Lester
Promotions make products attractive to consumers, so why not find out what they want from a brand? Richenda Wilson explains how customer involement can act as a strong incentive
Successful, high-profile campaigns have proved how well the medium of mobile can be integrated into promotions, but many companies have yet to take advantage of the trend, says Caroline Parry
As the Labour Party fires the opening shots of the General Election campaign, observers are predicting the political marketing battle between the major parties will move to a new level. It will be the first election to use the range of Web 2.0 media, with online community sites and user-generated content expected to play a […]
TV and radio ads for gambling will be allowed for the first time next month after a code of practice was agreed between Government and the industry. Will this open the way for a flood of betting campaigns, or is such a forecast a puritanical over-reaction from opponents? asks Louise Jack
Wieden & Kennedy has created four online films for Honda to support the launch of its hot-hatch model, the Civic Type R. The two-minute films develop the concept of Hondamentalism, which was introduced in an above-the-line campaign in May.
MySpace, the social networking site, is launching its search for the stars of the first user-generated film. A casting bus will tour ten major UK cities over, offering people the chance to audition via video cameras and laptops on the bus. The site announced a tie-up with Vertigo Films and Film4 last month to offer […]
IPC Connect is relaunching its weekly celebrity title Now to give it a boost in the face of tough competition in the women’s weeklies market. The announcement comes just days before the latest Audit Bureau of Circulation figures are unveiled. The relaunched title will introduce more celebrity news and photos and also improved signposting for […]
Engine, the marketing services group that own WCRS, has sold a 15% stake to a pre-IPO investment fund Loudwater Trust, as part of its plans for further acquisitions in the new media and PR sectors.