In-depth features, interviews and insights into marketing’s biggest issues.
Ford is extending its television sponsorship of Sky Sports’ Barclays Premier League coverage into mobile, broadband, interactive and teletext. The three-year deal with BSkyB is the car marque’s 16th consecutive season of support for English football, making it the UK’s longest-running TV sports sponsorship. In addition to sponsoring 92 live Barclays Premier League matches, Ford […]
MEN Media, the publisher of the Manchester Evening News, has axed half of its marketing department and slashed advertising spend in a bid to cut costs. The daily paper has cut its marketing staff numbers from 12 to six, and will increasingly focus on advertising through its own properties, such as its digital offering Channel […]
Galaxy, the Global Radio youth station, and EMAP-owned Kiss have signed up Halifax as the first client to use the pair’s cross-platform advertising alliance. The campaign aims to raise the profile of the bank’s student account. The campaign, which was developed by Vizeum, will break on August 13, just ahead of the A-level results being […]
With international boundaries now so permeable, consistency of message for a brand is a must. Richenda Wilson asks if a centrally produced campaign or using local knowledge is best
Camelot is to launch a fresh onslaught to revive flagging lottery sales over the next ten years after winning the right to run the next National Lottery licence. The company was chosen by the National Lottery Commission (NLC) this week as the preferred bidder to run the third Lottery licence for ten years from February […]
If new owner NewsCorp reinvigorates the Wall Street Journal, it could spell disaster for the FT, but chief executive John Ridding isn’t worrying just yet. The global success of its newspaper and website have made him bullish about future growth, the former journalist tells Stuart Smith
Leagas Delaney is on a roll. The agency has won five out of five pitches in 2007, including VTech and The Body Shop, and observers believe the 27year-old agency, which has five international offices, has the feel of a start-up. Some add its famously “difficult” co-founder Tim Delaney is mellowing and that a fresh, hard-working […]
Camelot has won the licence to run the National Lottery for the third successive bid beating competition from Indian rival Sugal & Damani. The National Lottery Commission has selected Camelot as preferred bidder and will spend this month in talks with the company to finalise details of the licence, which runs for ten years from […]
NHS Direct, the health advice service, has shortlisted St Luke’s and Experience, WCRS and Carat, and Abbott Mead Vickers.BBDO and PHD to pitch for its advertising and planning accounts ahead of a £2m campaign to promote it telephone helpline.
Lowe has won the £20m global advertising business for beer brand Beck’s after a three-way pitch against McCann Erickson and UK incumbent Leo Burnett. The account will include the UK business, which was not previously expected to be part of the pitch.
COI has pulled all government adverts from user-generated pages on social networking sites after a host of brands stopped advertising on Facebook last week. The COI’s digital agency I-Level has been ordered not to buy space on personal web pages as part of a long-standing government commitment not to advertise near racist or sexist material. […]
HSBC has appointed Alex Hungate to the new role of global head of personal financial services and marketing. Hungate joins in September from news service Reuters, where he was Asia managing director. He will be based in London reporting to HSBC group chief executive Michael Geoghegan. Hungate, who will be group managing director of the […]
The Amstrad brand will continue under BSkyB after it agreed to buy the business from media tycoon Sir Alan Sugar for £125m. Amstrad group yesterday (Tuesday) accepted the terms of the Sky takeover bid in a deal that will see the star of The Apprentice collect £34.5m. A Sky spokesman says the brand name will […]
BSkyB spent 734m on marketing in the year to June 30, a 112m – or 18% – rise on the previous 12 months.
Lloyds TSB has launched a high profile marketing campaign in the wake of England’s floods, designed to reassure customers that help is at hand. The high street bank is running a series of ads, in national and regional media, outlining steps that affected customers can take, and measures it has put in place to help […]