In-depth features, interviews and insights into marketing’s biggest issues.
Leagas Delaney is on a roll. The agency has won five out of five pitches in 2007, including VTech and The Body Shop, and observers believe the 27year-old agency, which has five international offices, has the feel of a start-up. Some add its famously “difficult” co-founder Tim Delaney is mellowing and that a fresh, hard-working […]
Camelot has won the licence to run the National Lottery for the third successive bid beating competition from Indian rival Sugal & Damani. The National Lottery Commission has selected Camelot as preferred bidder and will spend this month in talks with the company to finalise details of the licence, which runs for ten years from […]
NHS Direct, the health advice service, has shortlisted St Luke’s and Experience, WCRS and Carat, and Abbott Mead Vickers.BBDO and PHD to pitch for its advertising and planning accounts ahead of a £2m campaign to promote it telephone helpline.
Lowe has won the £20m global advertising business for beer brand Beck’s after a three-way pitch against McCann Erickson and UK incumbent Leo Burnett. The account will include the UK business, which was not previously expected to be part of the pitch.
COI has pulled all government adverts from user-generated pages on social networking sites after a host of brands stopped advertising on Facebook last week. The COI’s digital agency I-Level has been ordered not to buy space on personal web pages as part of a long-standing government commitment not to advertise near racist or sexist material. […]
HSBC has appointed Alex Hungate to the new role of global head of personal financial services and marketing. Hungate joins in September from news service Reuters, where he was Asia managing director. He will be based in London reporting to HSBC group chief executive Michael Geoghegan. Hungate, who will be group managing director of the […]
The Amstrad brand will continue under BSkyB after it agreed to buy the business from media tycoon Sir Alan Sugar for £125m. Amstrad group yesterday (Tuesday) accepted the terms of the Sky takeover bid in a deal that will see the star of The Apprentice collect £34.5m. A Sky spokesman says the brand name will […]
BSkyB spent 734m on marketing in the year to June 30, a 112m – or 18% – rise on the previous 12 months.
Lloyds TSB has launched a high profile marketing campaign in the wake of England’s floods, designed to reassure customers that help is at hand. The high street bank is running a series of ads, in national and regional media, outlining steps that affected customers can take, and measures it has put in place to help […]
Cardiff & Co, the marketing company established by Cardiff County Council, is seeking public and private sector stakeholder investment to help promote the city.
Technology giant Hewlett-Packard (HP) is looking to partner with a UK supermarket chain as it attempts to embark on a nationwide recycling programme. The move to focus on localised recycling projects will give it a green competitive advantage in the home PC and electronics market. Earlier this year the PC manufacturer trialled a recycling initiative […]
The Institute of Sales Promotion has hit out at the failure to extend the Gambling Act 2005 to Northern Ireland as a “considerable nuisance.” ISP legal affairs director Philip Circus says: “The problem is that when the legislation comes into force on September 1, you could run a promotion in Great Britain that would not […]
Online price comparison service uSwitch has rejigged its marketing team and appointed former SWEB marketing chief Alan Tattersall as marketing director. Incumbent Barry Holloway moves from his position as marketing director to work on “strategic projects” and will be leaving uSwitch in April 2008. Tattersall moves from his position as home services director at uSwitch. […]
Orange is launching a new Gold Spot cinema campaign this week featuring Batman Forever actor Val Kilmer. The campaign, which has been created by Mother and breaks on August 3, sees Gold Spot regulars Mr Dresden and his sidekick Elliot interrupting the filming of a Western starring Kilmer. They ruin Kilmer’s “ode to the Wild […]
Coca-Cola and Virgin Media have been criticised by the Advertising Standards Authority (ASA) although a risqué ad for deodorant brand Lynx has escaped censure. A TV spot for Coca-Cola-owned Powerade came under fire for showing a cyclist without reflective clothing or lights. The ASA upheld a complaint against the McCann Erickson-created ad, on health and […]