Is it still as simple as ABC?
Marketing WeekFor better or worse, society has undeniably changed over the past 50 years, yet brand owners still rely on the ABC1 social grading system. David Benady reports on whether it’s time for an update
In-depth features, interviews and insights into marketing’s biggest issues.
For better or worse, society has undeniably changed over the past 50 years, yet brand owners still rely on the ABC1 social grading system. David Benady reports on whether it’s time for an update
Lance Batchelor has some solid marketing experience with the likes of Vodafone, Procter & Gamble and Amazon.com, under his Navy-polished belt. Next week he takes up the reins as marketing director at Tesco at a time when the competition is hotting up. By Matthew Gorman
The EU has broken Sky’s stranglehold on top-flight football coverage, opening the door for Irish minnow Setanta, Virgin Media, BT and Freeview to pitch for the rights to live matches. Catherine Turner reports on David v Goliath battles that could transform sports broadcasting
Phil Riley, the chief executive of Chrysalis Radio, will not join Global Radio when it completes its acquisition of Chrysalis. He leaves the business after 13 years without a job to go to. Riley, who will also step down from the Chrysalis board, is understood to have been offered a role at Global, which is […]
Duncan Bird, co-founder of Soul, is launching a new agency in New York backed by Carl Johnson, founder of the marketing agency Anomaly. Bird, vice president of brand partnerships at Sony BMG, has already signed up Coca-Cola and the Association of American Advertisers as clients. The agency, which will be called Another Anomaly, aims to […]
Thorntons, the high street chocolate retailer, is reviewing its £1m advertising account, which is currently with Miles Calcraft Briginshaw Duffy. The pitch follows the arrival of new marketing director Peter Wright.
Icstis is planning to clamp down on anonymous text messaging services that encourage the bullying, grooming or stalking of children because it believes abuse of such services pose a “high risk” to public trust in phone paid services. The premium rate services industry has come under criticism from Icstis, Ofcom and the Government following complaints […]
Sir Alan Sugar has agreed to sell his once iconic electronics business Amstrad to BSkyB in a deal understood to be worth £125m. Sugar says he “cannot imagine a better home” for the business. The deal, which has yet to be agreed by shareholders, will net Sugar about £35m. BSkyB says the acquisition will improve […]
Emap is dropping traditional spot advertising from Heat Radio in favour of bespoke sponsorships, promotions and advertising-funded programmes. The move aims to reposition the digital-only station as a lifestyle radio brand. The station will offer an “exclusive club” of five clients a variety of opportunities on the station in a bid to shift its advertising […]
Setanta, the pay-TV sports provider, is launching a broadband service, which it claims is the only way to watch Barclays Premier League football action live online. Setanta by Broadband is one of a number of new products from the Irish broadcaster ahead of the start of the new season.
The Honda Racing F1 Team has appointed David Butler as marketing director. He replaces Alistair Watkins to join the Alinghi America’s Cup sailing team earlier this year. Butler joins from Laureus, a joint venture between DaimlerChrysler and Richemont that promotes sporting excellent, where he was marketing director for the group’s, sports awards, sports academy and […]
Leagas Delaney London has scooped the 3m integrated brief to launch film content website FilmOn.The brand will launch first in the UK, followed by Germany and America. The website houses an extensive range of film content, from feature films to documentaries and short-form content.
Omnicom Media Group’s (OMG) EMEA business development director Nikki Mendonca has emerged as one of the front-runners to take over from Simon Francis, OMD Europe’s managing director, who is thought to be leaving to join Saatchi & Saatchi as EMEA chief executive. Mendonca, who was recently moved into the OMG role, having previously been marketing […]
Sales of Coke’s sugar-free colas are set to eclipse those of regular Coke across the UK, underscoring the country’s increasing commitment to less sugary drinks. The UK will become the first country in the world where sales of Coke’s sugar-free drinks – Diet Coke and male-oriented Coke Zero – are higher than regular Coke. Latest […]
Domino’s Pizza UK and Ireland is gearing up for a multi-million pound advertising blitz in the second half of 2007, in a bid to push sales in the final quarter of the year. It will kick off with the launch of the “Scrummy” pizza, which has a topping that includes six different types of meat. […]