OxiClean relaunch ads wait in wings
Marketing WeekChurch & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics.
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Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics.
Goldfish is looking for a marketing director to spearhead the long delayed relaunch of the credit card brand following Patrick Muir’s departure. Before quitting the company, Muir was Morgan Stanley Consumer Banking UK marketing director. It is not known if he has a job to go to. Muir’s move follows a decision earlier this year […]
Premier Foods, which has just appointed Starcom to handle its 26m consolidated media-planning and buying account (MW last week), has had a busy three years since floating on the stock market in 2004.
Yell has underlined its commitment to its “People behind the numbers” campaign following claims by The Number 118 118 that it is helping to promote rival services (MW July 11). Yell is launching a new wave of activity featuring real-life advertisers next week, ending speculation that the future of the Mother-created campaign was under threat. […]
TX text introJust textRoyal & SunAlliance (RSA) is looking to prove there is more to the general insurer than MoreThan, its UK direct brand, with plans to appoint a global advertising agency
Kimberly-Clark is launching absorbent sleepwear for children designed to look like boxer shorts, as it seeks to reduce the stigma attached to bed-wetting. The launch will be supported by a £2m advertising campaign in August. The sleepwear, with an absorbent inner layer is aimed at at four- to eight-year-olds who bed-wet. The campaign, created by […]
Silverjet, the low-cost business class-only airline, has appointed former Virgin Atlantic marketer Anna Lamont as its first marketing director (MW last week) in a move that underlines its rapid expansion. But the industry is split over how much of a threat the new business model poses to the sector’s biggest players. Silverjet was founded by […]
BMW has been slammed by the Advertising Standards Authority (ASA) over an interactive internet ad for the Mini range which appeared to encourage speeding. The regulator has told BMW not to repeat the approach, which drew four complaints, and advised them to consult CAP Copy Advice in future. The interactive ad featured a close-up of […]
Sandals, the Caribbean holiday company, is poised to appoint Grey London to handle its estimated £10m advertising business following a competitive pitch against undisclosed agencies. It is unclear whether incumbent agency DDB London – which has held the Sandals account since the previous incumbent Burkitt DDB was rolled into the agency earlier this year – […]
A CHI & Partners campaign for Britvic water brand Drench has caused complaints to the Advertising Standards Agency (ASA).
DDB London’s chairman and chief executive Stephen Woodford says retaining the 12m Teacher and Development Agency (TDA) business (MW last week) was a “huge” result for the agency, which has been conspicuously quiet since Woodford took over at the start of the year.
IPC Media is investing a six-figure sum in its biggest research project to date to better understand and connect with consumers. The aim is to develop new products and magazine titles. The Origin Panel will be run by IPC’s research division, IPC Insight, and marks the largest ongoing research programme IPC has ever undertaken. The […]
Legal & General has become the first company to book a campaign using Clear Channel Outdoor’s Business and Finance Pack from its Taxi Media Audience Solutions range to promote its Cashback ISA.
The men’s magazines sector is expected to post another round of severe circulation declines in the next Audit Bureau of Circulations (ABCs) figures, due to be unveiled on August 16, with EMAP’s market leading title FHM understood to be again posting a significant decline in the January to June 2007 period, ahead of its relaunch […]
The National Readership Survey’s (NRS) decision not to publish its first set of figures for the London freesheets because of a lack of respondents (MW last week) has called into question the value of the survey. London is renowned for being a difficult place to carry out surveys, and the NRS’s introduction of self-completion forms […]