In-depth features, interviews and insights into marketing’s biggest issues.
As we head towards August and the British summer is still looking a total wash-out, our thoughts turn to holidays in the sun, and an increasing number of adults are going online to fulfil their foreign travel desires. Indeed, 25% of adults used the internet to book their last flight/holiday in the 12 months ending […]
Affiliate marketing has become increasingly professional. More and more brands, or merchants, are using it as a cost-effective way to deliver high volumes of new customers. One of the main reasons for the dramatic growth is that clients pay on an acquisition basis only, cost-per-acquisition (CPA), be that a completed application form, telephone call to […]
The e-generation’s version of the age-old model of paying someone an introduction fee is gaining momentum, but Nathalie Kilby learns affiliate marketing is a long way short of the finished article
Packaged goods manufacturers need to embrace the Web’s capacity to support shared-interest partnerships and innovative, tailor-made solutions that engage consumers, says Nathalie Kilby
ABC1 males are the target of the latest launch from the founding father of lads’ mags. Although media buyers have given dummy issues the thumbs up, rivals in the publishing industry doubt whether Mike Soutar’s entry into the giveaway weekly market will work. Sonoo Singh reports
CFS, as the UK’s ethical financial services house, was a healthy money tree a few years ago but, having shed over 1,000 staff members, including the chief marketer, its leaves appear to be dropping as its message is lost in the wake of increasing marketing cuts. By David Benady
Ofcom launches a consultation this week into the need to increase the protection of viewers taking part in phone-ins and quizzes. The plans include a proposal to put “health” warnings on adult quiz channels. The consultation follows a raft of complaints about premium rate telephone services (PRS) and last week’s publication of an Ofcom inquiry. […]
Coca-Cola is reviewing its £35m UK media planning and buying accounts, which is currently split between Vizeum, which handles planning, and Universal McCann, which handles buying. Both agencies have been invited to repitch.
Sony Ericsson and Orange are sponsoring a competition to find new music talent in the UK. MobileAct Unsigned will air on Channel 4 and will allow viewers to download tracks and vote for their favourite bands. The show, which will launch in October, will appear on Channel 4’s T4 and 4Music strands and will be […]
BBC Radio 1, MTV and Durex are backing a new safer sex campaign that aims to encourage people to be more open about sex. BareAll 07, which launches today (July 24), will feature celebrities sharing their experiences and asking viewers and listeners to do the same. The campaign, which has been created by MTV and […]
Wrigley’s Airwaves, the chewing gum brand, has added powerboat racing to its growing portfolio of extreme sport sponsorships. Airwaves has signed a one-year deal to be the principal sponsor of the Claygate Offshore Powerboat team in the latest phase of its Airwaves Pro campaign. The deal will includes TV coverage on ITV4, a corporate hospitability […]
The Government is considering a ban on sports sponsorship by drinks companies in an attempt to curb alcohol misuse and binge drinking. In an interview with a weekend newspaper, chief medical officer Sir Liam Donaldson is reported to have said that he wants to ban drinks companies from sponsoring sporting events because “it’s something that […]
Channel 4 and Emap have confirmed they are launching a music TV joint venture that aims to fight MTV for control of the market. Emap is selling a 50% share of its music channel portfolio, Box Television, to the broadcaster for £28m. The media companies say the joint venture will look at exploiting digital growth, […]
Guardian Media Group Radio has appointed Sarah Bellamy to the new role of director of digital media. Bellamy joins from TV production company Endemol, where she was commercial operations director. Bellamy will be responsible for developing opportunities across interactive and digital platforms for the group’s 11 stations, including the Smooth and Real Radio brands, and […]
The Institute of Practitioners in Advertising is launching a survey on green and environmental issues that aims to gauge levels of interest and concern across agencies. It also hopes to assess where there is confusion about green issues. The survey, which will be sent out on July 25, will target employees at all levels of […]