Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Kellogg switches brief to Burnett

Marketing Week

Kellogg UK, the cereal giant, has moved the advertising account for its Fruit ‘n Fibre brand out of JWT and into Leo Burnett without a pitch. It is not clear how much the account is worth as it has been dormant for more than two years. It is underst…

Marketing director set for HSBC board

Marketing Week

HSBC is close to creating a board-level marketing director’s position as it seeks to replace outgoing group general manager of marketing Peter Stringham, who is leaving to head marketing services group Y&R Brands. Observers say the new position coul…

Nestlé to push Black Magic chocolate bar

Marketing Week

Nestlé Rowntree is launching its dark chocolate Black Magic brand into the chocolate bar category to tap into the consumer demand for healthier snacks. It is due to be launched later this year. The three-variety range will be positioned as a mainstr…

Graffiti backdrop to new Nissan launch

Marketing Week

Nissan has expanded its advertising campaign to promote its latest model, the QASHQAI, with the launch of a new “graffiti box” exhibition site showcasing the product. The exhibition site, owned by JCDecaux, is sited on the A4 near Hammersmith. The initiative offers passing motorists the opportunity to see graffiti artists developing new artworks that are […]

Ben Fogle to front B&Q water saving device ads

Marketing Week

B&Q, the DIY retailer, is launching a nationwide campaign fronted by reality-TV-star-turned-presenter Ben Fogle, to highlight its range of water saving products. The campaign is being launched in association with not-for-profit group Waterwise and b…

Harley-Davidson revs up Euro drive with new MD

Marketing Week

Harley-Davidson Europe has promoted its former commercial chief Michael van der Sande to managing director. He will lead the sales, marketing and distribution activities for Harley-Davidson and its Buell motorcycle brand in Europe, the Middle East and …

Virgin Media plans high street launch

Marketing Week

Virgin Media is to create a high street presence as the cable giant steps up its launch activity. Managing director of marketing James Kydd says the brand is aiming to open 15 standalone stores in 2007, offering its television, broadband and home te…