In-depth features, interviews and insights into marketing’s biggest issues.
Adobe, the creative software giant behind applications such as Acrobat, is launching a Minority Report-style ad campaign that will aim to blur the boundaries of reality and fantasy. The US software group is to use a giant interactive wall – seven feet high and 15 feet wide – at Virgin Megastore’s Piccadilly Circus branch to […]
Can PoP campaigns for brands that are not available in store work, or are they a thinly-disguised ploy of increasing media sales opportunities rather than product sales? asks Lo-Anne Flack
Every member of staff in a company, whatever their level of operation, can bring valuable ideas to the table, as long as there is an effective system for their suggestions to be heard. By Ian Whiteling
The Virgin brand is experiencing some uncharacteristic ups and downs. On the one hand things are looking rosy in the planes and games fields but, on the other, the trains and broadband businesses are facing a murkier, uncertain future. David Benady and Catherine Turner report
The Number’s claim that Yell’s latest subtle campaign has done more to help its rival directory enquiries brand reopens the debate about style over substance that has raged since Leonard Rossiter met Joan Collins mid-air. John Reynolds asks whether creative ads can be effective
M&C Saatchi is understood to have won the above and below-the-line accounts for German luxury car marque Porsche after a four-way pitch. The account is worth about 1m.
Advertising spend is growing as its fastest rate for seven years as marketing budgets are increased for the second successive quarter, according to the latest Bellwether Report. The quarterly report, published by the Institute of Practitioners in Advertising, shows that one-in-five companies have reported an upward revision of their media budgets. It says that “such […]
The plans for licensing of casinos have fallen into further disarray after James Purnell, the Secretary of State for Culture Media and Sport, announced that local authorities will be given the chance to reconsider plans. The announcement comes after the Prime Minster, Gordon Brown, revealed last week that plans for a “supercasino” in Manchester would […]
Wine specialist Direct Wines and loyalty card scheme Nectar have joined forces to launch the Nectar Wine Club to cash in on the UK’s £5.2bn off-sales wine market. The club is being launched at the same time as the Nectar Wine Plan, which cardholders can join to receive wine at regular periods throughout the year. […]
Emap is selling its three Irish stations to Communicorp, the Irish and European radio group, for £135m. The sale comes amid growing speculation that the magazine and radio group is vulnerable to takeover. The sale of national station Today FM, Dublin’s FM104 and Highland Radio in Donegal will help Emap to reduce its borrowings. The […]
BT is launching a pay-as-you-go sport service offering coverage of the Premier League over its fledgling TV service BT Vision. The launch will be backed by a major advertising campaign that will launch at the weekend. The company hopes to dent BSkyB’s dominance in the pay-TV arena with BT Vision Sport selling itself as “fairer […]
The BBC is relaunching its flagship digital children’s channel CBBC to attract a wider audience of six to 12-years-old. The new look, which will be unveiled next month and on air from September, will be backed by a heavyweight marketing campaign. The multi-platform launch campaign will include trails across the BBC and an interactive campaign […]
Aegis Media has appointed David Bulman, News International digital director, to head the development of its digital infrastructure across the group’s agencies. It comes as the group predicts that people will be consume two-thirds of media via digital by 2010. Bulman takes over the new role of chief information officer later this month and will […]
The Evening Standard has appointed Matt Harrison, a former circulation director at Trinity Mirror, to the new role of marketing and sales director. The appointment is part of a move to boost the paper’s marketing capabilities. Harrison will be responsible for the paper’s marketing strategy and distribution business and will work closely with head of […]
Insurance brand Direct Line has won the latest battle in its legal wrangle with rival Esure over the trademarking of a computer mouse on wheels. The insurers have been embroiled in a two-year battle over the trademark, which has culminated in the High Court backing Direct Line, which alleged that Esure’s application to trademark a […]