In-depth features, interviews and insights into marketing’s biggest issues.
Global Radio’s 170m purchase of Chrysalis and Ofcom awarding Channel 4-led consortium 4 Digital Group the second national commercial digital multiplex have given the sector reasons for optimism that should propel it into a new phase of consolidation. Caroline Parry reports
Will Katie Vanneck achieve the same success for Times Media that she did for Telegraph Media Group? Critics say her sales promotion strategies may not be sophisticated enough in the age of new media, but others have faith in her ability to attract audiences, says John Reynolds
After the recent spate of anti-exhibition expos豬 marketers are faced with an even harder task when planning an event. Pete Roythorne explains that an original, audience-targeted approach is key
The rapid growth in popularity of experiential campaigns has seen traditional field marketing techniques take a back seat. But Steve Hemsley discovers both still have a valuable role to play
Research into British families’ attitudes to insurance from Media Planning Group’s Fabric division shows that just 14% of families buy their insurance online, while 32% conduct the process solely on the phone. However, the most popular strategy is to search for providers online before phoning to progress the transaction 48%.
The BBC hiked its marketing spend by almost 13% in 2006 to 45.4m, according to figures released this week.
BBC technology chief Ashley Highfield says internet service providers (ISPs) should see its on-demand iPlayer as a “marketing opportunity” instead of a threat, following fears that it could slow the internet. IPlayer will let viewers download programmes, such as Doctor Who, over the internet for up to seven days after they have been broadcast. ISPs […]
The Baby Feeding Law Group (BFLG) has heavily criticised new plans to restrict the promotion of baby milks for being “ineffective” and claims the Government has already admitted that they will fail. The group, which is a coalition of health and mothers groups including Baby Milk Action, says that revised regulations are “little better” than […]
Charles Worthington gets an airing
Orange has poached former Nokia global marketing director Justin Billingsley to fill the role of UK brand marketing director. He will replace Pippa Dunn who took over as UK pay-as-you-go director last November. Billingsley, who covered the music, fashion and premium division at Nokia, will join the telecommunications giant in September. He will report to […]
Virgin Money is launching a prepaid debit card in a bid to cash in on the “virtual bank account” market. The card, which has been developed by financial services specialist PrePay Technologies, will launch this week and be backed by a marketing campaign. It marks the first high profile launch by Virgin Money since the […]
Powergen, the utility provider, is gearing up for the start of a government-backed trial to test energy-monitoring dev-ices in homes. The initiative is part of a drive to reduce carbon emissions by cutting energy consumption as outlined in the Energy White Paper earlier this year. The trial is to be conducted in conjunction with the […]
Coca-Cola’s juice drink Oasis has overtaken Ribena as the biggest selling drink in the juice category by volume share, according to exclusive Nielsen data seen by Marketing Week. This follows Coca-Cola’s TV campaign for the drink after a six-year break. The two big hitters of the juice category have been battling it out for the […]
Will Purnell be a valuable asset as a minister?
Headhunter Louise Wall is quitting Kendall Tarrant to set up an independent training and development consultancy. However, it is understood she will continue to work as a consultant with Kendall Tarrant – rebranded last month as The Talent Business – on its training and development needs. Wall joined the headhunters in 2003 as group business […]