In-depth features, interviews and insights into marketing’s biggest issues.
Rainey Kelly Campbell Roalfe/Y&R has promoted managing director Richard Exon to chief executive just eight weeks after he joined the agency. His appointment follows last weeks shock news that chief executive James Murphy is leaving the agency to launch a start-up.
McCann Erickson has won the £10m Evening Standard advertising account following a competitive pitch. It is understood to have pitched against a number of undisclosed agencies, which is thought to include incumbent agency The Law Firm.
Bernard Matthews, the poultry brand, is introducing new labelling on its products that will include the origin of the meat in a moved aimed at reassuring consumers. It will be rolled-out across all products by the end of the year. The product range, which includes cooked and frozen meats, will carry a label saying: “This […]
The BBC is planning one of its largest integrated ad campaigns to support the launch of on-demand service iPlayer. It say there will be a “full marketing launch” for the player in the autumn. The campaign, which will be led by head of digital and new media marketing David Bainbridge, will claim that the iPlayer […]
Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, “the Retreat”, where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of a VW Passat. It includes a video-rich microsite, a rich media […]
Rolls-Royce Motor Cars’ global marketing chief Paul Ferraiolo has been promoted to run the marque’s US division. He starts his new job on July 1. Ferraiolo joined Rolls-Royce as product marketing manager in 2004. He has spent 27 years in the automotive industry, filling senior posts in engineering, marketing and brand strategy. Rolls-Royce chairman and […]
Scottish & Newcastle UK marketing director Tim Seager is set to be promoted to managing director of the brewery group, amid rumours of a takeover of the business.
Co-operative Financial Services (CFS) is dropping the CIS insurance moniker as it attempts to align its brands more closely with the Co-operative “master brand”. The brand overhaul follows the merger last month of CFS owner The-Co-operative Group with United Co-operative to create The Co-operative Trading Group. The move will lead to a more consistent master […]
Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials. It will replace its 26g container for its leading brands that include Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite. CCE says the new bottles will reduce its PET packaging by 700 tonnes a […]
Sports shoe brand K-Swiss is gearing up for a major brand-building push as it aims to increase awareness and boost its consumer base. K-Swiss’ UK marketing chief Nick Crook says that the initiative seeks to build on the brand’s recent expansion into clothing and position K-Swiss as more than a sports-shoe brand. The drive starts […]
The Incorporated Society of British Advertisers (ISBA) director-general Mike Hughes will use his first annual lunch as a rallying call for responsible advertising and attack the “vocal minority” who skew the debate. His comments echo the tough new stance of the Advertising Association, which, under chief executive Baroness Peta Buscombe, has made its mission to […]
The savings specialist The Children’s Mutual has appointed the man who was easyJet’s first sales and marketing director Tony Anderson to its top marketing post. Anderson takes up the newly-created marketing director’s position immediately. He joins from research group Taylor Nelson Sofres (TNS) where he has been the company’s first e-commerce director since March 2001. […]
Carlsberg UK is launching premium Polish lager, Okocim, making the pilsner-style beer the first Polish lager available on draught in the UK. The national roll-out follows a trial run in the off trade in the London area. Okocim is popular in Poland, and Carlsberg is hoping to attract members of the growing Polish community who […]
Indian food group Patak’s is launching a new range of food flavourings called Coat & Cook. The launch will be rolled out nationally in July. The company claims that Coat & Cook is unique because it is a flavour and not a sauce or marinade. There will be five variants, including Lime & Coriander, Spicy […]
Newspaper readers find ads created by financial services brands such as Egg, Capital One and MBNA poorly designed, confusing and cluttered, according to research by the Newspaper Marketing Agency (marketingweek.co.uk last week). The NMA’s research shows that 90% of financial services advertising is not up to scratch in the eyes of consumers, who dismiss such […]