Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Morphy Richards unveils TV push

Marketing Week

Big Communications, a Leicester-based advertising agency, has created a national TV campaign to support Morphy Richards’ new cordless straightening irons. The work is part of a &£1.3m support package for the full haircare range.

DMA fights ‘junk mail’ jibes with PR drive

Marketing Week

Reeling after successive blows from the media, public and politicians, the Direct Marketing Association (DMA) is attempting to climb off the canvas by launching a consumer charm offensive. From swathes of consumers rubbishing all marketing mail as “junk”, to MPs calling for residents to display stickers on front doors warding off direct marketers, the sector […]

HDM, WDPA and MCS join forces to form Souk Communications

Marketing Week

Advertising agency HDM has merged with direct marketing shop WDPA and digital specialist Mitchell Conner Searson (MCS) to form an integrated agency called Souk Communications. The agency has three operating divisions – Souk Advertising, Souk Response and Souk Digital. It has 60 staff and billings worth about &£40m. Its clients include Sony, Tesco and Vodafone. […]

Langdon bites the dust at Euro RSCG

Marketing Week

The news that Ben Langdon has been ousted as UK chairman of Euro RSCG Worldwide after just 17 months has prompted the inevitable round of speculation about what one of advertising’s most controversial figures will do next. Rumours have been rife in recent weeks that he is planning to launch another start-up and he is […]

News International magazine move a gamble worth taking

Marketing Week

News International’s (NI) foray into magazine publishing, announced last Friday, is not the first time the newspaper publisher has attempted such a move. Rupert Murdoch decided as far back as 1987, when he published youth-oriented Sky magazine as a joint venture with French publisher Hachette, that magazines have more global potential than newspapers. A separate […]

Let the customers call the tune when developing a value theme

Marketing Week

Today’s successful brands exploit a value theme rather than a single idea or unique selling point, but the impetus for a theme must come from customers When the Americans first entered the space race, NASA spent a small fortune trying to invent a ballpoint pen that would work in zero gravity. They never found an […]