In-depth features, interviews and insights into marketing’s biggest issues.
New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA’s role as an effective regulator to consumers. Sonoo Singh discovers his latest goals
With the right people in the top roles, ITV is setting a promising scene for comeback, but the commercial picture isn’t quite complete yet
Why are so many US-inspired retail attractions floundering? The key to success could be in acknowledging cultural differences and adjusting to the local market
Nokia has handed its estimated $300m (£150m) global advertising account to Wieden & Kennedy following a six-month review. The account, which will be run from London, also includes responsibility for strategy.
Wells & Young’s, the brewing company, has parted company with Team Saatchi after 12 years with the agency. The decision follows a strategic review of the brewer’s marketing services agency roster.
Havas Media has launched a new global consultancy that will offer brands advice on to manage celebrities and will offer “simplified and direct access” to celebrities for advertising, events, licensing and corporate branding. Havas has appointed Maxime Hibon as executive director of the division. He will manage the group’s relationships with celebrities, producers and directors […]
Rainey Kelly Campbell Roalfe/Y&R has promoted managing director Richard Exon to chief executive just eight weeks after he joined the agency. His appointment follows last weeks shock news that chief executive James Murphy is leaving the agency to launch a start-up.
McCann Erickson has won the £10m Evening Standard advertising account following a competitive pitch. It is understood to have pitched against a number of undisclosed agencies, which is thought to include incumbent agency The Law Firm.
Bernard Matthews, the poultry brand, is introducing new labelling on its products that will include the origin of the meat in a moved aimed at reassuring consumers. It will be rolled-out across all products by the end of the year. The product range, which includes cooked and frozen meats, will carry a label saying: “This […]
The BBC is planning one of its largest integrated ad campaigns to support the launch of on-demand service iPlayer. It say there will be a “full marketing launch” for the player in the autumn. The campaign, which will be led by head of digital and new media marketing David Bainbridge, will claim that the iPlayer […]
Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, “the Retreat”, where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of a VW Passat. It includes a video-rich microsite, a rich media […]
Rolls-Royce Motor Cars’ global marketing chief Paul Ferraiolo has been promoted to run the marque’s US division. He starts his new job on July 1. Ferraiolo joined Rolls-Royce as product marketing manager in 2004. He has spent 27 years in the automotive industry, filling senior posts in engineering, marketing and brand strategy. Rolls-Royce chairman and […]
Scottish & Newcastle UK marketing director Tim Seager is set to be promoted to managing director of the brewery group, amid rumours of a takeover of the business.
Co-operative Financial Services (CFS) is dropping the CIS insurance moniker as it attempts to align its brands more closely with the Co-operative “master brand”. The brand overhaul follows the merger last month of CFS owner The-Co-operative Group with United Co-operative to create The Co-operative Trading Group. The move will lead to a more consistent master […]
Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials. It will replace its 26g container for its leading brands that include Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite. CCE says the new bottles will reduce its PET packaging by 700 tonnes a […]