Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Media’s specialist case

Marketing Week

Walker Media is thought to be in line to pick up MFI’s 29m media business (MW last week), leading many in the industry to suggest that the agency’s success is, in part at least, down to its links with M&C Saatchi, which has just won MFI’s advertis…

Virgin duo to raise NT Hell

Marketing Week

Richard Branson aims to transform the fortunes of floundering cable company NTL:Telewest. Rebranded as Virgin Media, and marketed by two of his most trusted lieutenants, it’s his chance to break into the entertainment business – and an enormous gamble, says Catherine Turner.

The best tool for the job?

Marketing Week

With online set to topple TV as the major recipient of marketing expenditure, senior admen such as John Hegarty question whether brand owners really know how to exploit the medium, and if the Web can be used to build a brand from scratch by Dominic Dudley.

What’s your motivation?

Marketing Week

Pushing home a corporate message means more than hiring a famous face. Celebrities must have relevance – and the best events are underscored with plenty of build-up. By Sarah Rayner.

Buy one, get something free

Marketing Week

Sales promotions aim to boost volumes an build brand loyalty, but to really pay off they must be well presented and backed by imaginative supporting work to encourage customers.

Fixing Volkswagen

Marketing Week

Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c…

Pugh exits Titan Outdoor

Marketing Week

Titan Outdoor UK chief executive David Pugh is leaving the outdoor advertising company at the end of this month. Pugh, the former Maiden Outdoor managing director, was promoted to chief executive following Titan’s acquisition of the business in March this year. The former Telegraph Group marketing director will be replaced by Jon Slatkin, who joins […]

NGN creates cross-platform ad sales ‘hubs’

Marketing Week

News Group Newspapers (NGN), which publishes The Sun and News of the World, is reorganising its advertising sales teams into “multi-platform hubs” that will sell across all print and digital products. NGN also publishes www.thesun.co.uk and www.newsoftheworld.co.uk and for the first time, ad sales teams that currently focus on individual products within the portfolio will […]

Engine Group continues expansion with 4m KES acquisition

Marketing Week

The Engine Group, which owns advertising agency WCRS, has bought sponsorship agency Karen Earl Sponsorship (KES) from Media Square in a £4m deal. KES provides strategic consultancy through and sponsorship activation for clients including Coca Cola, British Airways, Guinness and Aviva. The acquisition is the third investment made by the group this year as it […]

AOL UK calls review of 25m ad account

Marketing Week

AOL UK is reviewing its 25m advertising account, held by Grey London, following the sale of its internet business to Carphone Warehouse last month. Grey, which is currently involved in rival BSkyB’s advertising review, has a contract that runs until the end of this year, when AOL is expected to call a pitch.

BT reports 26% profit boost

Marketing Week

BT has reported a 26% rise in half-year profits, boosted by growth in its broadband and IT division. Reporting its results for the six months to September 30, the company said pre-tax profits rose to £1.24bn, up from £988m in the same period last year. BT’s overall revenues increased 3% to £9.8bn, while revenues in […]