Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Inbev picks Kitchen for ‘take-home market’ drive

Marketing Week

The London Kitchen, part of Omnicom-owned Zulu Network, has been appointed to Inbev’s roster following a pitch against roster agencies BD-NTWK and The Marketing Store. The agency will work with a number of the company’s brands as part of a £1m initiative to promote them in the take-home market. Kitchen’s appointment is the latest in […]

The media and ad industries keep the pitch debate alive

Marketing Week

When it comes to pitching, the one point that the advertising and media industries agree on is the importance of debating the issue. There could be a better way of doing things, they say, and there are certainly aspects of the process that could be improved. But when it comes down to the nitty-gritty of […]

Top MTV man to oversee TBWA/ Stream’s experiential marketing

Marketing Week

TBWA/Stream, the brand entertainment agency, has appointed Macky Drese, MTV international vice-president of events and marketing, to the new role of managing partner. Drese, who will join the agency at the end of this month, will be responsible for overseeing strategy and implementation of all experiential projects, trade marketing and the creative development of marketing […]

New campaign – Pretty Polly

Marketing Week

Pretty Polly is launching an outdoor campaign to emphasise the power of its range of Silver Fresh sports socks. The ad shows a pair of toned legs kicking through the top of the billboard including on the 20 metre-high Chiswick Tower site. The campaign, which is the first work developed for the brand by agency […]

BBFC bans Manhunt 2 for violent content

Marketing Week

The video games industry has been dealt a severe blow after the decision to ban Manhunt 2 for being too violent. It is the first game to be banned by the BBFC certification board since 1997. Manhunt 2 is from the duo behind notorious titles Grand Theft Auto and Bully, developer Rockstar Games and publisher […]

CBS Outdoor seeks an advertiser to target festival-goers

Marketing Week

CBS Outdoor is offering one advertiser the opportunity to target revellers heading to four major UK festivals this summer by offering the exclusive rights to advertise at local train stations. The Festivals Pack deal will offer one advertiser the chance to take out all of the advertising sites at stations close to T in the […]

A Titanic struggle ahead?

Marketing Week

The exodus of senior management from Titan Outdoor, which continued last week with the news that joint-managing director Alison Reay is leaving after just 14 months, has been blamed by many on the problems inherited from Maiden, the loss-making rival Titan bought in a £50m deal last year. Reay, a former Yahoo! UK commercial director, […]

GMG names first Smooth marketer

Marketing Week

Guardian Media Group Radio has appointed Susan Brown as the first dedicated marketer for its flagship London station, Smooth Radio. She will take over the role next week. Brown will be Smooth marketing manager, responsible for developing the brand and building new commercial partnerships. Having recent-ly been on maternity leave, she joins the GMG from […]

IPC to back Look mag with digital campaign

Marketing Week

IPC Media’s glossy high-street fashion and celebrity weekly Look is launching a major digital campaign as part of its £18m investment programme to support the magazine. The move, which marks the biggest digital ad campaign any IPC brand has ever undertaken, comes just four months after the launch of the title. The digital activity will […]

Present and correct

Marketing Week

The most desirable gifts to give key customers are those that money can’t buy. But Martin Croft discovers there are certain rules that must be followed when it comes to the incentives game

Elias departs Nissan to rival Renault

Marketing Week

Nissan has promoted Vincent Wijnen to the role of GB marketing director following the departure of Justin Elias to rival car marque Renault. Wijnen, currently Nissan Motor (GB) sales director, will be replaced by Kevin Butler, vehicle remarketing and fleet management general manager. Elias, previously marketing director of Renault Asia Pacific, was appointed at the […]

Are jaguar’s nine lives up?

Marketing Week

Ford looks almost certain to sell Jaguar and Land Rover. However, all other car manufacturers seem to want nothing to do with the possible sale. This means the brands could follow Aston Martin into the private equity arena. But will this move finally kill them off? By Robert Lester