Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Ferrero hunts agency for Kinder Bueno after CHI split

Marketing Week

Ferrero UK has parted company with Clemmow Hornby Inge (CHI) just a year after appointing the agency to handle the £4m advertising account for Kinder Bueno. The company is talking to two undisclosed agencies about taking over the business. The pitch is being handled by Agency Assessments and a decision is due in the new […]

M&S records 33% profit rise

Marketing Week

Marks & Spencer’s “Your M&S” advertising campaign helped the high street retailer to add 33% – more than 100m – to its pre-tax profits for the six months to the end of September 2006.

Freshminds and Flamingo triumph at MRS awards

Marketing Week

FreshMinds and Flamingo International scooped the Best Research Agency award at the Marketing Research Society (MRS) awards last night. The agencies were praised for their “integrity and core values”. The awards, which are supported by Marketing Week, also saw Oxford Strategic Marketing & Research International pick up the MRS/AURA Insight Management Effectiveness Award and Best […]

Kiss launches Prince’s Trust community partnership

Marketing Week

Kiss, the EMAP-owned radio network, is launching a partnership with the Prince’s Trust to encourage young people to improve their local communities. Kiss will promote The Prince’s Trust Group Awards on air and online in a bid to encourage young people to apply for a share of £2.7m fund, which has been set-aside for community […]

Cadbury revamps Snaps after pack problems

Marketing Week

Cadbury Snaps, the major “sharing” brand launched two years ago, will undergo a major revamp later this month after complaints from retailers that the product is difficult to merchandise. Cadbury is completely overhauling the packaging to make the product smaller, so it will fit on shelves more easily.

Carter to face premium gin challenge

Marketing Week

Andrew Carter’s switch from UK marketing director for Bacardi Brown-Foreman (BBF) to global brand director for premium gin label Bombay Sapphire highlights the company’s ambition for global expansion. Managing partner of business relationship consultancy Aprais, Libby Child, who has worked closely with Carter since he joined BBF late last year, says the company is undergoing […]

Sites for more eyes

Marketing Week

If you surf the Web you need a search engine, but it doesn’t have to be Google or Yahoo! Niche operators utilise custom software, and individual users can even ‘roll their own’.

Door shuts on euro brands

Marketing Week

After Ford’s Premier Automotive Group announced pre-tax losses of 316m for the third quarter of 2006 and chief executive Alan Mulally declared poorly performing brands will not be supported, the future looks uncertain for Jaguar, Volvo and Land Rover. Robert Lester reports.

AOL Europe chief leaves as restructure looms

Marketing Week

President of AOL Europe and former marketer Karen Thomson is leaving the company following AOL UK’s sale to Carphone Warehouse. Thomson, formerly AOL’s chief executive and chairman in the UK, will be replaced by Carlo d’Asaro Biondo, currently chief executive of AOL France. Thomson has worked at AOL for 11 years, joining as UK marketing […]

Virgin Mobile launches Q Jump mobile ticketing

Marketing Week

Virgin Mobile is launching a year-long mobile marketing campaign to link its brand to music. The Q Jump campaign will allow its customers to jump to the front of the queue at music gigs around the country using mobile ticketing. Advertising at participating venues will encourage Virgin Mobile customers to text the word Qjump to […]