Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Heineken prepares for UK relaunch

Marketing Week

Heineken, the global lager brand, is understood to be gearing up for a major relaunch in the UK next year. It is expected to take place in the first half of the year. It is thought to be at an early stage in the rebranding process, with no definitive strategy agreed as yet. The move […]

Mercedes picks UK marketing director

Marketing Week

Mercedes Car Group has promoted long-serving marketer Ian Dutfield to marketing director to replace Nick Ratcliffe. It is thought Dutfield, who has been with the company for 21 years, starts his new role later this month. Dutfield was previously service support director in the customer services group and before that spent four years as product […]

Sony Ericsson appoints top marketer in reshuffle

Marketing Week

Sony Ericsson has handed overall control of marketing to Dee Dutta, the global head of marketing, in a restructure following the departure of Jan Wareby. Dutta previously reported to Wareby, who was executive vice-president and head of sales and marketing. Wareby is moving to Sony Ericsson’s co-parent Ericsson as senior vice-president and head of the […]

Cadbury to launch Trident gum in the UK

Marketing Week

Cadbury Schweppes, the confectionery giant, is challenging the dominance of chewing gum giant Wrigley with the launch of its Trident gum brand in the UK. Trident, which it claims is the world’s fastest growing gum brand, will be launched in the first quarter of next year. It is not clear how many products or variants […]

Cadbury admits 5% sales dip after health scare

Marketing Week

Cadbury has admitted that sales are performing worse than expected, as the chocolate giant continues to struggle to recover from the salmonella debacle this summer. Overall sales are 5% down on last year, with the company blaming unseasonably warm temperatures. However it claims it has been gaining market share from rivals. Cadbury had to recall […]

Heart regains top spot from Magic

Marketing Week

Heart 106.2, the Chrysalis-owned station, has triumphed in this quarter’s Rajar results after regaining the top spot in London from EMAP-owned Magic. The station increased its weekly reach from 1.66 million to 1.71 million, adding 50,000 listeners in the quarter ending September 17. It held its 6.1% share. Magic 105.4 reported a dip in share […]

888.com hires Unilever man as chief marketer

Marketing Week

888.com, one of the world’s largest internet gambling companies, has appointed Jon Sumroy as its new chief marketing officer. Sumroy joins from Unilever where he headed up the consumer division for its Johnson & Johnson brand in Israel. He will take up the new position on 15 December. In his new role Sumroy will be […]

Searching for a partner

Marketing Week

Finding the perfect sponsorship vehicle for a brand is a marketer’s dream. Add in some creative thinking, and it can be much more cost-effective than any conventional campaign. By Sue Norris

Relationship management

Marketing Week

By collecting data about customers, marketing departments can help frontline staff and improve a brand’s image among consumers – but they must pass on the right information. By David Reed

Tetley’s extends rugby sponsorship with Telegraph deal

Marketing Week

Tetley’s has taken advantage of a change to sponsorship regulations and extended its longstanding sponsorship of England Rugby, teaming up with The Telegraph to showcase content featuring current and former players across both print and online channels. The move follows a change in UK sponsorship regulations, agreed between the players and the Rugby Football Union […]