Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Millennium launches global mature marketing initiative

Marketing Week

Millennium is spearheading the launch of an international agency network that will target older consumers. The agency specialises in marketing to the over 50s. The International Mature Marketing Network (IMMN) – which is pronounced “I’m in” – aims to bring together expertise in marketing to over 50 year olds and the baby boomer generation. Its […]

RMG faces review of 2m Vodafone business

Marketing Week

Vodafone is reviewing its 2m retail direct marketing account, which is held by RMG Connect. The mobile operator has already moved its 47m UK advertising business out of RMG’s sister agency JWT and into Bartle Bogle Hegarty (BBH) at the end of last year.

Rutherford’s Digital Global challenge is a steep one

Marketing Week

Unilever’s media supremo Alan Rutherford is described as “driven” and “ambitious”, so few are surprised by his decision to leave the packaged goods giant for the brave new world of digital advertising as chief executive of Digitas Global. After eight years as vice-president of worldwide media at Unilever, Rutherford will be charged with driving global […]

Viacom chief bullish over TV advertising revenues for 2007

Marketing Week

Viacom Brand Solutions (VBS) managing director Nick Bampton is predicting television advertising spend will rise in 2007, despite a sluggish start to the year and forecasts to the contrary. Bampton is the first high-profile media figure to predict a rise in TV ad spend this year. Most media agencies, which are revising their latest forecasts […]

Creston to embark on raft of UK acquisitions

Marketing Week

Marketing services group Creston is contemplating a raft of UK acquisitions, such as media planning, experiential and sales promotions services, although it admits its focus is switching to Continental Europe and the US. Group chief executive Don Elgie says he wants to strengthen the group’s media planning, either through pooling existing expertise or buying a […]

TNS overhauls website to engage decision-makers

Marketing Week

TNS, the market research company, is overhauling its global website as part of a move to attract and engage major marketing decision-makers online. The redesigned site, which will have Web 2.0 technology, aims to be easier to use and to help consumers find information more easily. It will have new features such as rich media, […]

BBC Magazines puts launch on ice

Marketing Week

BBC Magazines has delayed plans for the launch of a weekly news magazine following a negative response from media buyers about its potential for advertising. Sources say the BBC had planned to launch Newsbrief, the working title for the subscription-only magazine, in June but it is understood this date has now been put back indefinitely […]

Oink! On Air! moves from Capital Disney to Fun Radio

Marketing Week

Oink!, the national financial newspaper aimed at children, is launching a weekly radio show, Oink! On Air! on Fun Radio. The move follows the closure of its previous home Capital Disney, where it had a show. Oink! On Air! is broadcast every Sunday morning and offers young listeners an hour of news and information about […]

TV conference: a medium back from the brink

Marketing Week

The bruised, battered and beleaguered TV industry shrugged off its troubles to project an air of confidence at this year’s Marketing Week TV conference. Agencies and media owners were in buoyant form, despite the ever-growing prominence of the internet and the unanimous feeling that TV can never be the force it once was. Indeed, two […]

Teen network site links up with Apple’s iTunes store

Marketing Week

Bebo, the teen social networking site, has struck a deal with Apple Computers to allow its 8.8 million users to connect directly to the iTunes online store. The new service will offer record labels and artists opportunities to build fan bases via the Bebo network and generate and track new revenue streams. It also means […]

Location, location, location

Marketing Week

The right venue can really help set the mood of your event and London has a wealth of varied and unusual locations. Tim Weissberg explores the capital’s churches, museums and breweries

Pushing the importance of pop

Marketing Week

Many clients take the view that point of purchase marketing is just an add-on to more important executions. Agencies need to keep ensure their clients realise its importance, says Jo-Anne Flack

Launching the lead balloon

Marketing Week

Do you know anyone who actually likes the recently-unveiled London 2012 Olympics logo? How could they have got it so wrong in terms of public and professional response? And what does the whole incident say about the UK’s branding and marketing industry? By John Stones