In-depth features, interviews and insights into marketing’s biggest issues.

Accor books Mobas for Novotel drive

Marketing Week

Accor Hotels has appointed integrated agency Mobas to handle the through-the-line account for its Novotel brand. The agency won the business following a competitive pitch against undisclosed agencies. The hotel chain called the review, which was ove…

Agencies strive to get to grips with procurement

Marketing Week

Abbott Mead Vickers.BBDO, the only advertising agency to employ an in-house procurement specialist, last week axed the role. Emma Nussey, who was the agency’s commercial director, has left after four years to go freelance. Advertising agencies have …

Stringham/ Banks fail to build brands

Marketing Week

Former HSBC global marketing chief Peter Stringham has hit out at the financial services sector, claiming the big UK banks are failing to build brand equity. Stringham, who is now global chief executive of Young & Rubicam Brands, described banking a…

Diet Coke sales lose fizz

Marketing Week

UK sales of Diet Coke have fallen sharply despite a multimillion-pound campaign to refocus the Coca-Cola brand to a female market. The latest figures from Nielsen show volume sales of Diet Coke down nearly 20 million over the past year across the ta…

Free gaming portal will charge for accessories

Marketing Week, Europe’s first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars. Gamers will be encouraged to buy clot…

When brands pursue a political affair

Marketing Week

Corporate communications chiefs are increasingly gaining the upper hand over marketing directors in the struggle for control of brands. Just last week, Marketing Week reported that oil giant Shell was looking to put its marketing unit under the auspices of corporate affairs chief Roxanne Decyk following the retirement of veteran marketing boss Raoul Pinnell (MW […]

ING global campaign marks F1 tie-up

Marketing Week

ING, the Dutch financial services company, is launching its first global advertising campaign to support its sponsorship of the Renault Formula One team. It breaks this weekend during the Australian Grand Prix coverage. The campaign, created by German agency kempertrautmann, will run across national TV in 30 countries and on international channels. The adverts will […]

Aston Martin buyer gets industry thumbs-up

Marketing Week

The sale of Aston Martin to a consortium led by automotive entrepreneur David Richards has been broadly welcomed by the car industry but raises questions about the direction in which the new owners will take the famous UK marque. Richards – an ex-rally driver and former boss of the BAR Formula One team – becomes […]

Phone regulator Icstis’ reputation hangs in balance

Marketing Week

The premium phone line scandal that engulfed first television and now commercial radio has thrust regulator Icstis into the spotlight. The Independent Committee for the Supervision of Standards of the Telephone Information Services (Icstis), which by its own admission has low consumer recognition, has found itself at the heart of a debate surrounding broadcasters, their […]

Rainey Kelly unleashes its Swarm

Marketing Week

The mysterious cloud surrounding Rainey Kelly Campbell Roalfe/Y&R’s new offering Swarm has begun to lift following months of speculation. RKCR has at last come clean about the existence of the agency, although it remains tight-lipped over Swarm’s launch client BT.