In-depth features, interviews and insights into marketing’s biggest issues.
Accor Hotels has appointed integrated agency Mobas to handle the through-the-line account for its Novotel brand. The agency won the business following a competitive pitch against undisclosed agencies. The hotel chain called the review, which was ove…
Del Monte is undertaking a major relaunch of its fruit juices across the UK after being de-listed from supermarkets including Asda and Sainsbury’s last year. The move will be supported by an advertising push. The company has invited a “handful” of a…
Abbott Mead Vickers.BBDO, the only advertising agency to employ an in-house procurement specialist, last week axed the role. Emma Nussey, who was the agency’s commercial director, has left after four years to go freelance. Advertising agencies have …
Former HSBC global marketing chief Peter Stringham has hit out at the financial services sector, claiming the big UK banks are failing to build brand equity. Stringham, who is now global chief executive of Young & Rubicam Brands, described banking a…
The BBC claims independent research proves a need for free-to-air high definition TV (HDTV) services. It says research conducted by Indepen Consulting shows a so-called “value to society” deficit of between 4bn and 15bn. The figures are based o…
UK sales of Diet Coke have fallen sharply despite a multimillion-pound campaign to refocus the Coca-Cola brand to a female market. The latest figures from Nielsen show volume sales of Diet Coke down nearly 20 million over the past year across the ta…
Environmental charity Global Cool is launching a celebrity SMS-based campaign on MySpace to encourage people to look at simple ways of reducing their carbon footprint. The campaign, which will target 16to 34-year-olds, will feature Hollywood stars S…
Gala is considering dropping Sharon Osbourne as the face of the brand less than a year after she was signed up. The bingo operator says it is reviewing its marketing strategy ahead of this summer’s smoking ban. Osbourne appeared in the launch campai…
GOA.com, Europe’s first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars. Gamers will be encouraged to buy clot…
Corporate communications chiefs are increasingly gaining the upper hand over marketing directors in the struggle for control of brands. Just last week, Marketing Week reported that oil giant Shell was looking to put its marketing unit under the auspices of corporate affairs chief Roxanne Decyk following the retirement of veteran marketing boss Raoul Pinnell (MW […]
ING, the Dutch financial services company, is launching its first global advertising campaign to support its sponsorship of the Renault Formula One team. It breaks this weekend during the Australian Grand Prix coverage. The campaign, created by German agency kempertrautmann, will run across national TV in 30 countries and on international channels. The adverts will […]
The sale of Aston Martin to a consortium led by automotive entrepreneur David Richards has been broadly welcomed by the car industry but raises questions about the direction in which the new owners will take the famous UK marque. Richards – an ex-rally driver and former boss of the BAR Formula One team – becomes […]
The premium phone line scandal that engulfed first television and now commercial radio has thrust regulator Icstis into the spotlight. The Independent Committee for the Supervision of Standards of the Telephone Information Services (Icstis), which by its own admission has low consumer recognition, has found itself at the heart of a debate surrounding broadcasters, their […]
JWT worldwide chairman and chief executive Bob Jeffrey is planning to launch a series of digital hubs across the globe, as part of his plans to revitalise the network. The new divsions will not operate as standalone agencies, and will report to the …
The mysterious cloud surrounding Rainey Kelly Campbell Roalfe/Y&R’s new offering Swarm has begun to lift following months of speculation. RKCR has at last come clean about the existence of the agency, although it remains tight-lipped over Swarm’s launch client BT.