Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Recruitment sites battle social networking

Marketing Week

The online recruitment sector is gearing up for a pre-emptive land grab as social networking sites look to muscle in on this increasingly lucrative area. Ad accounts are being reviewed by recruitment sites looking to build their profiles with job seekers and employers, while social networks such as MySpace and Facebook are entering the arena […]

150,000 To take part in ethical and green study

Marketing Week

Research group Toluna has launched a specialist research panel of over 150,000 consumers to study attitudes around green and ethical issues. Toluna says GreenConsumer panel has been rolled out in response to growing demand for green and ethical consumer research studies across the packaged goods and automotive sectors. The company claims that the sample size […]

Indesit to take Hotpoint into Europe

Marketing Week

Indesit, the Italian-owned white goods company, is launching Hotpoint in mainland Europe as part of a strategy to phase out Ariston and simplify its brand portfolio. The company is launching a dual-branded range in Italy and plans to roll it out across Western and Eastern Europe over the rest of the year. It will be […]

Will Barr give John Lewis the marketing focus it’s lacking?

Marketing Week

Department store chain John Lewis has appointed top retail marketer Gill Barr as its first board level marketing director (www.marketingweek.co.uk), but some wonder whether she will be able to clear up the marketing confusion besetting the company. Insiders say Barr’s high-profile appointment following a five-month interim period as acting marketing director marks the organisation’s first […]

Bacardi to scrap RKCR ‘You In?’ for product push

Marketing Week

Bacardi has axed its global “You In?” campaign less than a year after it was launched and its new campaign, due to break imminently, will be product-led. The campaign, which was created by Rainey Kelly Campbell Roalfe/Y&R, was launched last July and signalled a shift in strategy for the spirit brand towards increased digital and […]

Krow wins 15m Euro brief for Punto update

Marketing Week

Krow has strengthened its position on Fiat’s advertising roster by winning the pan-European brief to launch a new version of the company’s Grande Punto model. It is thought the project is worth more than £15m. Krow pitched against several of Fiat’s other roster agencies, including Leo Burnett, for the business. It has created a campaign […]

Leith holds on to Coors for TV push

Marketing Week

The Leith Agency has been reappointed by brewing giant Coors Brewers to develop a nationwide campaign for its Coors Light brand. The Edinburgh-based agency won the account after a three-way pitch against Beattie McGuinness Bungay (BMB) and the Dublin-based agency Chemistry. Coors plans to increase marketing spend to £7m and return to television advertising. The […]

Slack tide for TBWA?

Marketing Week

TBWA Group UK has finally got a heavy-hitter. Tim Lindsay, the seasoned advertising man who has spent the past three years at Publicis, has been hired to revive an agency once revered as adland’s enfant terrible. Lindsay had long been rumoured to be looking for an exit from the troubled Publicis and now he has […]

‘Media strategists can cut path through changing TV landscape’

Marketing Week

GlaxoSmithKline European media director Andy Bolden has called for the return of the “TV strategist”, claiming that clients need more help negotiating their way through a rapidly changing television landscape. He says times are “scary” for marketers and brand teams and that such media strategists would help navigate through them. Bolden’s rallying cry came as […]

Trinity Mirror sponsors flagship venue in Liverpool

Marketing Week

Trinity Mirror has won the naming rights for Liverpool’s new waterfront arena, with the stadium being renamed the Liverpool Echo Arena. Trinity, publisher of the Liverpool Echo and a number of national papers, has been awarded the naming rights as part of a five-year sponsorship deal between Arena and Convention Centre Liverpool and the publisher. […]

The Engine Group to launch full-service digital agency

Marketing Week

The Engine Group, the marketing service group, is moving digital to the “heart of its business” with the launch of a full-service digital agency called Altogether. The new agency will merge its existing digital agencies with DC Interact, which it acquired last week. Altogether will bring creative agency Meme, search marketing specialist Eyefall, and digital […]

Evening Standard head slams ads

Marketing Week

The Evening Standard’s new managing director Andy Mullins has hit out at the paper’s previous advertising campaign, condemning its strapline as “defensive” and “short-termist”. Mullins says that the “There are papers. Then there are Standards” strap-line, created earlier this year, does not represent the future for the newspaper. Mullins’ comments follow the advertising review called […]