Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Vodafone produces first handset

Marketing Week

Vodafone is taking on the likes of Nokia and Motorola by launching a range of own-brand handsets. The Vodafone 710 is the first handset manufactured for the mobile giant by China’s Huawei Technologies following a strategic alliance signed by the two companies in February this year. The phone will be the first of a range […]

Draft FCB names UK co-presidents

Marketing Week

Draft FCB has appointed Nigel Jones and John Minnec as co-presidents of the newly merged agency in the UK. Minnec, who was previously managing director of Draft London, will be responsible for client servicing, personnel, new business and marketing, while Jones, the former chief executive of FCB London, will look after strategy, operations, output and […]

EMAP restructures Big City network as Parkinson heads south

Marketing Week

EMAP has restructured the Big City network of local radio stations from two operating regions to seven and has appointed new regional managing directors. The network has been extended to include the Magic AM stations, it already includes the former Scottish Radio Holdings stations in Scotland and Northern Ireland. Travis Baxter will remain managing director […]

Olympic body begins sponsorship tenders

Marketing Week

Potential sponsors for the 2012 London Olympic Games will start tendering for partner status from next month. The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) is looking for sponsors in six sectors: banking, insurance, utilities (electricity and natural gas), oil and gas, automotives and telecommunications. Companies in the banking and insurance […]

Barclays plots ‘creative’ Premiership sponsorship

Marketing Week

Barclays will offer free tickets to children watching their first Premiership football match and give out pies to fans under plans to exploit the extension of its sponsorship of the Premier League. Group marketing director Jim Hytner says the plans are part of a strategy to get “more creative”, adding that it needs to do […]

Ask.com unveils biggest marketing push

Marketing Week

Ask.com, the search engine, launches a major 1m online advertising campaign next week. The marketing push will be the biggest for the search engine since UK marketing manager Sarah Bartlett joined the company from BT earlier this year. It is also its biggest promotion since it rebranded from Ask Jeeves at the start of the […]

Buzz-y bodies

Marketing Week

Question marks over ethics and effectiveness are holding back the use of experiential and ‘buzz’ marketing by mainstream brand owners. Can researchers provide the answers? asks Alicia Clegg

Licensing grows up

Marketing Week

Brand licensing companies are no longer focusing solely on the children’s market, but are looking to engage with an older, and more affluent, audience with an eye for ‘retro chic’. By Nathalie Kilby