In-depth features, interviews and insights into marketing’s biggest issues.
Total Media has been appointed to handle the 3m media business for pre-paid debit card Tuxedo Blue Diamond, which is being launched this week and is aimed at the immigrant market. The agency will handle media planning and some buying for the compan…
Asda is launching its first range of children’s fashion-wear under the George Must Haves brand with a heavyweight national television campaign. The campaign for the launch has been filmed in Cape Town and created by the retailer’s former ad agency P…
Animal welfare charity RSPCA is kicking off a nationwide advertising campaign to raise awareness of new legislation that aims to reduce animal suffering. The charity is launching a series of viral online films that use animals’ heads on human bodies…
Brewer Greene King is launching its first bottled English speciality beer in a bid to appeal to younger drinkers who prefer lagers to ales and stouts. The ale brand, called Hop, is set to launch this month and will be available in 750ml bottles. It …
Media agencies have attacked plans by London Lite to hike its advertising rates just weeks after rival freesheet thelondonpaper did the same. The Associated News-papers title is expected to increase its advertising rates in April. But media buyers b…
Visit Britain is launching an advertising push to counter the perception that Britain is an “unwelcoming” country. The campaign launches this week and targets international tourist boards and embassies. The organisation has appointed Team Saatchi to…
Publishing magnate Felix Dennis has put an end to speculation about his long-term interests in the US by confirming plans to offload the bulk of his overseas operations. This includes the American edition of flagship title Maxim, whose growth has slowe…
Digital outdoor advertising is gathering pace with investment targeted at London Underground, stations and airports to reach consumers with strong branded messages. By David Benady
John Frieda is revamping its Frizz-Ease range of haircare products as part of a major brand push that aims to fend off competition from rivals that have launched into the sector. The range is being overhauled with new products, formulations and pack…
Worth over 2bn and increasingly accepted as an essential part of many advertisers’ online marketing strategies, affiliate marketing has without doubt, firmly come of age. Once regarded with uninformed scepticism, this dynamic channel is now seen by…
19 Entertainment’s appointment of Popworld chief executive Martin Lowde as head of digital entertainment is further evidence that the company is looking to move beyond its talent-management agency roots. Lowde is the latest high-profile name to defe…
Affiliate marketing is becoming more important as companies streamline their businesses to further capitalise on the many opportunities offered by the digital age. Nathalie Kilby reports
Sportswear brand New Balance has promoted Jonathan Ram to managing director for Europe, the Middle East and Africa (EMEA) following the departure of Alistair Cameron earlier this month. Ram, who is currently international business manager, will take…
The flow of readily available information between brands and consumers is key to developing a successful affiliate marketing strategy that is beneficial to all parties. Nathalie Kilby reports
Unilever has consolidated its agency arrangements for its Lipton tea brand, moving its entire global creative business out of JWT to Omnicom-owned network DDB. The global account is worth an estimated 10m. The agency has held the account for the Li…