In-depth features, interviews and insights into marketing’s biggest issues.
Indesit, the Italian-owned white goods company, is launching Hotpoint in mainland Europe as part of a strategy to phase out Ariston and simplify its brand portfolio. The company is launching a dual-branded range in Italy and plans to roll it out across Western and Eastern Europe over the rest of the year. It will be […]
Department store chain John Lewis has appointed top retail marketer Gill Barr as its first board level marketing director (www.marketingweek.co.uk), but some wonder whether she will be able to clear up the marketing confusion besetting the company. Insiders say Barr’s high-profile appointment following a five-month interim period as acting marketing director marks the organisation’s first […]
Twentieth Century Fox has put its estimated 40m UK advertising and marketing roster up for review as the film company seeks to boost its marketing potential.
Wieden & Kennedy has pulled out of the running for Monster.co.uk’s pan-European advertising account, understood to be worth 5m, after winning the account for a rival online recruitment site.
Bacardi has axed its global “You In?” campaign less than a year after it was launched and its new campaign, due to break imminently, will be product-led. The campaign, which was created by Rainey Kelly Campbell Roalfe/Y&R, was launched last July and signalled a shift in strategy for the spirit brand towards increased digital and […]
Krow has strengthened its position on Fiat’s advertising roster by winning the pan-European brief to launch a new version of the company’s Grande Punto model. It is thought the project is worth more than £15m. Krow pitched against several of Fiat’s other roster agencies, including Leo Burnett, for the business. It has created a campaign […]
The Leith Agency has been reappointed by brewing giant Coors Brewers to develop a nationwide campaign for its Coors Light brand. The Edinburgh-based agency won the account after a three-way pitch against Beattie McGuinness Bungay (BMB) and the Dublin-based agency Chemistry. Coors plans to increase marketing spend to £7m and return to television advertising. The […]
TBWA Group UK has finally got a heavy-hitter. Tim Lindsay, the seasoned advertising man who has spent the past three years at Publicis, has been hired to revive an agency once revered as adland’s enfant terrible. Lindsay had long been rumoured to be looking for an exit from the troubled Publicis and now he has […]
GlaxoSmithKline European media director Andy Bolden has called for the return of the “TV strategist”, claiming that clients need more help negotiating their way through a rapidly changing television landscape. He says times are “scary” for marketers and brand teams and that such media strategists would help navigate through them. Bolden’s rallying cry came as […]
Trinity Mirror has won the naming rights for Liverpool’s new waterfront arena, with the stadium being renamed the Liverpool Echo Arena. Trinity, publisher of the Liverpool Echo and a number of national papers, has been awarded the naming rights as part of a five-year sponsorship deal between Arena and Convention Centre Liverpool and the publisher. […]
Fujitsu Siemens Computers is offering to donate 10,000 to the Climate Group for each client that does not cut costs by 40% as part of an energy conservation drive.
The Engine Group, the marketing service group, is moving digital to the “heart of its business” with the launch of a full-service digital agency called Altogether. The new agency will merge its existing digital agencies with DC Interact, which it acquired last week. Altogether will bring creative agency Meme, search marketing specialist Eyefall, and digital […]
The Evening Standard’s new managing director Andy Mullins has hit out at the paper’s previous advertising campaign, condemning its strapline as “defensive” and “short-termist”. Mullins says that the “There are papers. Then there are Standards” strap-line, created earlier this year, does not represent the future for the newspaper. Mullins’ comments follow the advertising review called […]
Virgin Radio is launching a major press campaign to support its summer festival season. It will promote the station’s live coverage and competitions to win tickets to the sold-out V Festival. The campaign, which has been created in-house, has the strapline “You want some?” and will run across a range of consumer lifestyle magazines, including […]
Filofax, the personal organiser brand, has appointed BLM Red to handle its media planning and buying account ahead of a marketing push at the end of the year. The business moves from Goodstuff without a pitch. BLM Red is now developing an integrated campaign that will focus predominantly on press and outdoor but it will […]