In-depth features, interviews and insights into marketing’s biggest issues.
Microsoft, Hewlett Packard and 02 were the prolific online advertisers during the first four months of 2007, according to new figures from Nielsen//NetRatings. The figures also show that nearly 16,300 online campaigns were run in the UK over the same period but the UK’s top 20 advertisers, including the COI, accounted for just 7% of […]
Kitcatt Nohr Alexander Shaw has been appointed by Sling Media to create the UK launch campaign for new digital TV device, Slingbox. It won the business without a pitch. Slingbox, which is already available in the US, allows viewers to connect their set-top boxes to the internet so they can watch their satellite or cable […]
British Gas is launching a new campaign this week aimed at encouraging Londoners to become "greener". It follows research by the utility provider that shows a lacklustre attitude to tackling climate change among Londoners.
PriceRunner.co.uk, the price comparision service, and Vodafone have signed an exclusive deal to offer the service to the mobile operator’s customers. The partnership launches this week. The PriceRunner software will be free for Vodafone customers to download and will allow them to compare the product prices using their mobile phones. The application will be available […]
Harriet Harman, the Labour MP and candidate for the party’s deputy leadership, has pledged her support for a campaign to ban “junk food” adverts to children before 9pm. The campaign is also supported by health campaigners and chefs Anthony Worrall Thomson and Raymond Blanc. A letter, written by the Children’s Food Campaign and signed by […]
Bacardi-Martini is relaunching Martini vermouth in a new bottle and introducing a new variant called Rosato in a bid to shake up the brand’s old-fashioned image. The revamp will also include redesigned labelling. Martini Rosato, a rosÈ style of vermouth, aims to capitalise on the current popularity of ros™ wines and in a bid to […]
Flybe, the regional airline, is launching a scheme to offer its passengers the opportunity to offset the carbon emissions from their flights. It will provide a detailed breakdown of the plane’s fuel consumption, carbon emissions and noise patterns. The airline’s “green guide” will inform consumers about the environmental damage from each flight using a traffic […]
IAB Europe has announced that European online adspend reached €8bn (5.4bn) during 2006. The UK accounted for the largest slice of online spend, taking 39% of total spend.
The London Organising Committee of the Olympic Games (LOCOG) has unveiled a new logo and brand identity for London 2012. It was launched by London 2012 chairman Sebastian Coe this week. The new logo, which has been designed by Wolff Olins, is based on the number 2012, the word London and the tradtional Olympic rings. […]
Heinz is reviewing the bulk of its advertising out of McCann Erickson just seven months after appointing the agency to the £12m account. It understood to be the result of changes at McCann Worldgroup, which have led to “the emergence of growing conflicts of interest”. It is thought that the food giant is planning […]
Morrisons, the supermarket chain, is launching a new labelling scheme to help consumers understand what packaging can be recycled and where. It will be rolled-out across its own-brand products from this week. The scheme, called Recyclopedia, has three categories that will be shown using a face. A face with a “big grin” is 100% recyclable […]
Euro RSCG KLP has created a new campaign for mobile operator Orange to support its sponsorship of the Glastonbury Festival. Tales from the Field will include interviews with bands and festival footage. The content, which will include also interviews with organiser Emily Eavis, will be available through a micro-site and will include pre-festival information as […]
Thorntons, the confectionery retailer, has appointed former Tesco marketer Peter Wright as marketing director. He will take over the board-level position later this summer. Wright will take over the role from Philip Douty, who left the company last November. Thorntons’ chief executive Mike Davies has been overseeing the marketing on an interim basis. Wright joins […]
The National Trust has promoted Sue Wilkinson to head its newly created marketing and supporter development division as part of move to focus on its membership base. She takes over the role on June 4. Wilkinson was previously member and visitor marketing director. She will now be responsible for a range of divisons such as […]
It wont have escaped anyone’s notice that climate change is big news. We now have unprecedented levels of awareness and concern on the climate issue.