In-depth features, interviews and insights into marketing’s biggest issues.

New Balance picks head of marketing

Marketing Week

Sportswear brand New Balance has promoted Jonathan Ram to managing director for Europe, the Middle East and Africa (EMEA) following the departure of Alistair Cameron earlier this month. Ram, who is currently international business manager, will take…

Open house policy

Marketing Week

The flow of readily available information between brands and consumers is key to developing a successful affiliate marketing strategy that is beneficial to all parties. Nathalie Kilby reports

Racing certainty

Marketing Week

Corporate events now take place at most major sporting events but a day at the races remains a firm favourite among both the companies holding the event and their clients. By Catherine Turner

Lloyds TSB to review its marketing comms

Marketing Week

Lloyds TSB is reviewing its marketing communications roster, which may lead to a consolidation of the business. The review, which is being handled by The Haystack Group, will include its direct marketing, digital and integrated agencies but does not…

Mustoes buys out Japanese boss to go solo

Marketing Week

Nick Mustoe is returning to the advertising frontline after the agency he founded bought itself back from Japanese advertising giant Hakuhodo. He will resume the role of managing director as Mustoes relaunches itself as an independent. Mustoe, who l…

Accor books Mobas for Novotel drive

Marketing Week

Accor Hotels has appointed integrated agency Mobas to handle the through-the-line account for its Novotel brand. The agency won the business following a competitive pitch against undisclosed agencies. The hotel chain called the review, which was ove…

Agencies strive to get to grips with procurement

Marketing Week

Abbott Mead Vickers.BBDO, the only advertising agency to employ an in-house procurement specialist, last week axed the role. Emma Nussey, who was the agency’s commercial director, has left after four years to go freelance. Advertising agencies have …

Stringham/ Banks fail to build brands

Marketing Week

Former HSBC global marketing chief Peter Stringham has hit out at the financial services sector, claiming the big UK banks are failing to build brand equity. Stringham, who is now global chief executive of Young & Rubicam Brands, described banking a…

Diet Coke sales lose fizz

Marketing Week

UK sales of Diet Coke have fallen sharply despite a multimillion-pound campaign to refocus the Coca-Cola brand to a female market. The latest figures from Nielsen show volume sales of Diet Coke down nearly 20 million over the past year across the ta…

Free gaming portal will charge for accessories

Marketing Week, Europe’s first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars. Gamers will be encouraged to buy clot…