In-depth features, interviews and insights into marketing’s biggest issues.
Sportswear brand New Balance has promoted Jonathan Ram to managing director for Europe, the Middle East and Africa (EMEA) following the departure of Alistair Cameron earlier this month. Ram, who is currently international business manager, will take…
The flow of readily available information between brands and consumers is key to developing a successful affiliate marketing strategy that is beneficial to all parties. Nathalie Kilby reports
Unilever has consolidated its agency arrangements for its Lipton tea brand, moving its entire global creative business out of JWT to Omnicom-owned network DDB. The global account is worth an estimated 10m. The agency has held the account for the Li…
Corporate events now take place at most major sporting events but a day at the races remains a firm favourite among both the companies holding the event and their clients. By Catherine Turner
Lloyds TSB is reviewing its marketing communications roster, which may lead to a consolidation of the business. The review, which is being handled by The Haystack Group, will include its direct marketing, digital and integrated agencies but does not…
Nick Mustoe is returning to the advertising frontline after the agency he founded bought itself back from Japanese advertising giant Hakuhodo. He will resume the role of managing director as Mustoes relaunches itself as an independent. Mustoe, who l…
Accor Hotels has appointed integrated agency Mobas to handle the through-the-line account for its Novotel brand. The agency won the business following a competitive pitch against undisclosed agencies. The hotel chain called the review, which was ove…
Del Monte is undertaking a major relaunch of its fruit juices across the UK after being de-listed from supermarkets including Asda and Sainsbury’s last year. The move will be supported by an advertising push. The company has invited a “handful” of a…
Abbott Mead Vickers.BBDO, the only advertising agency to employ an in-house procurement specialist, last week axed the role. Emma Nussey, who was the agency’s commercial director, has left after four years to go freelance. Advertising agencies have …
Former HSBC global marketing chief Peter Stringham has hit out at the financial services sector, claiming the big UK banks are failing to build brand equity. Stringham, who is now global chief executive of Young & Rubicam Brands, described banking a…
The BBC claims independent research proves a need for free-to-air high definition TV (HDTV) services. It says research conducted by Indepen Consulting shows a so-called “value to society” deficit of between 4bn and 15bn. The figures are based o…
UK sales of Diet Coke have fallen sharply despite a multimillion-pound campaign to refocus the Coca-Cola brand to a female market. The latest figures from Nielsen show volume sales of Diet Coke down nearly 20 million over the past year across the ta…
Environmental charity Global Cool is launching a celebrity SMS-based campaign on MySpace to encourage people to look at simple ways of reducing their carbon footprint. The campaign, which will target 16to 34-year-olds, will feature Hollywood stars S…
Gala is considering dropping Sharon Osbourne as the face of the brand less than a year after she was signed up. The bingo operator says it is reviewing its marketing strategy ahead of this summer’s smoking ban. Osbourne appeared in the launch campai…
GOA.com, Europe’s first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars. Gamers will be encouraged to buy clot…