In-depth features, interviews and insights into marketing’s biggest issues.
Mobile marketing has been the preserve of a limited number of forward-thinking brands until recently, but the ubiquity of mobile phones is making it more difficult for companies to ignore the medium as an increasingly important marketing channel. According to a report from Informa Telecoms & Media, the market for advertising on mobile phones will […]
Online social networka are hugely popular – but the media industry can’t decide whether to engage with them or cry foul over copyright
Outdoor and ambient media have become hotbeds of innovation as companies continually strive to develop new ways of engaging with customers, often in unexpected places. By Caroline Parry
Call centres and those who work in them are much maligned, but changes in companies’ attitudes, training methods and technology are helping to improve performance and image. By Paul Gander
VisitLondon is launching a 1m marketing campaign in North America, but insists the timing is not linked to last month’s security alerts at UK airports.Marketing director Martine Ainsworth Wells says the campaign was planned before the alerts…
Once the darling of the ’80s retail design and branding revolution, Next is beginning to feel its age. Trailing in the wake of a resurgent Marks & Spencer, and under threat from Primark, will its new discount stores and international expansion plans be enough to halt the decline? By Ian McCawley
Brands and marketers stand accused of hijacking childhood and causing disaffection among youths through their promotion of junk food, video games and alcohol. But is this fair for an industry that claims to have cleaned up its marketing and contributes much to youth culture? asks Nathalie Kilby
Woolworths is to take on Argos and Tesco in the catalogue shopping market with the launch of its own service next month. The Woolworths Big Red Book will feature more than 6,000 products from toys, home electrical and outdoor to confectionery, entertainment and Christmas decorations. It also includes a range of jewellery and watches to […]
PepsiCo International Foods has appointed Peter Gutierrez, the head of PepsiCo drinks in the UK and Ireland, to the new role of chief marketing officer. The move follows a restructure of PepsiCo International and the creation of a new North American operation late last week. Gutierrez, who is franchise vice-president of the UK and Ireland, […]
Retailers have accused Coca-Cola of taking its eye off the ball by investing time and money on declining products such as Lilt while neglecting strong brands such as Oasis.
AdConnection has won the 5m media planning and buying account for specialist car marque Aquila, which is launching in the UK.
Firstplus, a division of Barclays, has called a review of its digital business. Incumbent E3 has been invited to repitch alongside a number of undisclosed agencies. Internet strategy development director Nicola Hinds confirms the review, saying the business is looking for a strategic digital partner to deliver its “ambitious online vision”. A bank spokesman refuses […]
Japanese consumer electronics giant Sony is understood to be talking to agencies about a global campaign to unite the different parts of its business. The company is thought to have approached several agency networks to pitch for a project based around the concept of convergence. It is understood that it is being driven by senior […]
NTL:Telewest is understood to be plotting a major Valentine’s Day relaunch using the Virgin name, according to industry sources. An insider at the newly merged cable giant says the NTL and Telewest brands will be ditched in favour of Virgin Media on February 14 next year. The announcement will follow the integration of the Virgin […]
Edwin Mutton, director-general of the Institute of Sales Promotion (ISP), has accused the UK’s biggest grocers of costing suppliers up to £60m a year by accepting money-off coupons without selling their products. Launching a stinging attack on retailers such as Tesco and Sainsbury’s – currently ranked first and third in terms of UK market share […]