In-depth features, interviews and insights into marketing’s biggest issues.
Euro RSCG KLP has created a new campaign for mobile operator Orange to support its sponsorship of the Glastonbury Festival. Tales from the Field will include interviews with bands and festival footage. The content, which will include also interviews with organiser Emily Eavis, will be available through a micro-site and will include pre-festival information as […]
Thorntons, the confectionery retailer, has appointed former Tesco marketer Peter Wright as marketing director. He will take over the board-level position later this summer. Wright will take over the role from Philip Douty, who left the company last November. Thorntons’ chief executive Mike Davies has been overseeing the marketing on an interim basis. Wright joins […]
The National Trust has promoted Sue Wilkinson to head its newly created marketing and supporter development division as part of move to focus on its membership base. She takes over the role on June 4. Wilkinson was previously member and visitor marketing director. She will now be responsible for a range of divisons such as […]
It wont have escaped anyone’s notice that climate change is big news. We now have unprecedented levels of awareness and concern on the climate issue.
BT is set to launch a series of “how to” interactive channels on its fledgling TV service Vision. The telecoms company says interactive TV services are a “growth area” for it and expects to launch a raft of “niche” products and channels such as how to play instruments, improve golf skills or learn languages and […]
Ryanair, the Irish budget airline, has warned that its profits will slow dramatically due to “soft” marketing conditions caused by higher airport taxes and increased passenger duties. It has predicted a 5% decrease in profits over the next financial year. The airline made the prediction as it reported a 33% increase in net profit to […]
ProjectScotland, the national youth volunteering charity, is launching a campaign to quash the traditional image of volunteering through a series of off-beat ads. The campaign has been created by Edinburgh-based agency The Union and includes cinema …
Consumers have got the “green message” but remain unconvinced about companies’ reactions to environmental concerns and say consumers should boycott brands that fail to act and take steps to reduce their environmental impact. Findings from Fabric, Media Planning Group’s research programme capturing the opinions of 50 families in the UK, show that 56% of respondents […]
Green & Black’s, the chocolate brand that has built a loyal following with its ethical credentials, has been forced on the defensive following consumer complaints about its wasteful packaging.
Government proposals to crack down on excess product packaging and end the practice of supermarkets handing out free plastic bags – announced last week as part of its new strategy to cut waste – will prompt a major rethink for marketers. Many brand owners have previously eschewed committing to the green agenda and retailers such […]
Ecover, the green packaged goods brand, plans to roll out a new range of haircare products to beef up its personal care range. The brand is best known for its washing and detergent products, but has recently added hand cream and shower gel to its portfolio. Ecover chief executive Mick Bremans says the company plans […]
The Advertising Standards Authority has banned Dyson’s “no clogging” television advert and warned the manufacturer about the use of it famous tagline “never lose suction”.
Airlines are fighting back against criticisms that their carbon emissions are prime contributors to global warming, but they have been slow to create a co-ordinated response. Environment minister Ian Pearson has accused airlines of failing to take climate change seriously, branding Ryanair the “irresponsible face of capitalism”. Meanwhile, Chancellor Gordon Brown hiked air passenger duty […]
Brand owners are launching far reaching environmental initiatives and forcing advertising agencies to look at their own green policies or face losing valuable accounts to more ethical rivals. As the world’s largest marketing services holding company, WPP, prepares to ensure its agencies become carbon neutral – with Grey Advertising expected to be the first – […]
The Children’s Mutual, the children’s savings specialist, is seeking an advertising agency to handle its estimated £5m creative brand-building task. The pitch is being handled by the AAR. There is no advertising incumbent. The company uses marketing agency Crazy Horse for its direct marketing, and external consultancy Consolidated its PR. The Children’s Mutual says neither […]