In-depth features, interviews and insights into marketing’s biggest issues.
Rustlers, the microwaveable burger and sandwich brand, has caused outrage with its latest TV ads, featuring a scantily-clad girl lounging with a provocative look. The Advertising Standards Authority (ASA) received 93 complaints from members of the p…
Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services. The service will allow visitors to the Flybe website to play games such a roulette and poker through…
Travel company merger could come down hard on marketers
Yahoo!’s new ad platform faces tough competition
A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors. A ruling from the Court of First Instance of the European Communities (CFI) has found in favour of Japanese electronic company TDK Group, which objected to Danish company Bestseller […]
The London 2012 Olympics will generate brand interest in all sports sponsorship, according to leading figures in the sponsorship industry. Industry insiders say that London Organising Committee of the Olympic Games (LOCOG) has been approaching the c…
Pritt, the Henkel-owned glue brand, is targeting the 15m adult craft glue market with the launch of a specialist adhesives range.
Magic 105.4, the EMAP-owned radio brand, is introducing a Valentine-themed blog service. It will allow listeners to phone in their love messages to be converted into on-screen text. Mellow Magic Love Line will allow users to post their messages onto…
Is Mars really about to join the health push?
Customer titles face the challenge of promoting the brands they are associated with while staying fresh and relevant to their readers. But they have little room for manoeuvre. Jo-Anne Flack reports
Next, the high street clothing retailer, is seeking a marketing director following the retirement of Sue Myatt after 17 years in the role. It is understood the chain is looking for a direct replacement for Myatt, who was responsible for all marketin…
Although they may seem at odds with traditional exhibition marketing, more companies are using live events to immerse consumers in their brand experiences. And it’s working. By Victoria Furness
Deodorant brands launch innovative rebranding campaigns to sharpen edge
Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki…
Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a…