In-depth features, interviews and insights into marketing’s biggest issues.
Media buyers have slammed the comprehensive redesign of The Independent on Sunday, arguing that its new compact look is at odds with Sunday reading habits. The redesign, launched this week, will convert the Independent on Sunday’s various pullouts and magazines into a single newspaper and magazine offering. Editor Tristan Davies says the new-look paper “offers […]
From packets of crisps and toilet tissue to fridge freezers and paints, brands are going all out to proclaim their green credentials. The UK consumer is overwhelmed with a deluge of labelling and logos either exulting a brand’s green stance or urging a call to action. As the demand for green products has accelerated, companies […]
The Georgian National Investment Agency (GNIA) has appointed Walker Media to handle its £3m global media planning and buying business. It is thought that the agency won the business without a pitch. The GNIA is the department of the Georgian Government responsible for promoting foreign investment in the country. It is launching a campaign this […]
Just over a year ago Marketing Week’s TV 2006 conference showed a medium in the middle of an identity crisis, struggling to define itself and reacting too slowly to change in a fast-paced digital world. June 2007, however, shows a much changed television landscape. Twelve months ago, Charles Allen was still at the helm of […]
Efforts to reduce the damage big business causes to the environment centre around carbon dioxide emissions trading, with the idea that market forces will encourage businesses to clean up their act and so help rein in global warming. But Martin Croft discovers flaws in the plan
Faced with increasing environmental awareness, companies want to give their brands a green image, but their strategies will only work if they truly reflect the brand’s values. By Nathalie Kilby
Henry VIII may have considered conspicuous consumption the order of the day when it came to corporate entertainment, but today environmental impact is to the fore. Martin Croft reports
Printed materials and product packaging create environmental problems when they are produced and disposed of, but simple steps can be taken to reduce the harmful impact. By Richenda Wilson
Save the Children is launching a campaign urging all people in the UKnamed Gordon Brown to support the charity’s push for free healthcare for children in Africa. It is hoped the activity will persuade Gordon Brown MP – Britain’s next Prime Minister – to lobby the G8 on the issue next month.
Vodafone has reported a dip in pre-tax profits as it battles against strong competition in Europe. The mobile phone operator says it has cut costs and introduced a number of new initiatives and services to stimulate growth. The group saw pre-tax profits fall from £8.8bn last year to £8.6bn for the year to March 31 […]
Giles Ivey has been appointed as head of interactive marketing at AOL UK after overseeing the role on an interim basis for the past year. He was previously sales director at the online portal. Ivey’s appointment follows a series of changes to the AOL marketing team including the departure of chief marketing officer Tobin Ireland […]
Viagogo, the online ticket exchange, has appointed Martin McNulty to the new role of head of online marketing. He joins from internet telephony service Skype, where he held the same position. McNulty will be responsible for online customer acquisition, retention and branding over the internet. He will also be tasked with growing the online marketing […]
Fila is launching its first major brand advertising campaign in almost a decade to promote its men’s style range. The advertising, which breaks imminently, has been created in-house and carries the strapline “Admired by many. Worn by few”. The fashion brand says it is aiming to position itself as “aspirational” and wants to emphasise a […]
GCap Media commercial director Duncan George has resigned from the company after nearly two years in the role. It is not clear if he has a job to go to after he leaves the radio group on June 8. The announcement comes just weeks after the arrival of former Virgin Radio chief executive Fru Hazlitt, […]
Low-cost airline easyJet is launching The Food Doctor snacks on all of its flight in a move aimed at boosting its healthy food offer. The products will be available on board imminently. The airline is introducing three products, Get Set Bars, Original Seed Sachets and Soya Nuts, in a bid to meet consumer demand for […]