In-depth features, interviews and insights into marketing’s biggest issues.

Flybe offers online gambling service

Marketing Week

Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services. The service will allow visitors to the Flybe website to play games such a roulette and poker through…

Landmark ruling on brand names

Marketing Week

A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors. A ruling from the Court of First Instance of the European Communities (CFI) has found in favour of Japanese electronic company TDK Group, which objected to Danish company Bestseller […]

Risks within boundaries

Marketing Week

Customer titles face the challenge of promoting the brands they are associated with while staying fresh and relevant to their readers. But they have little room for manoeuvre. Jo-Anne Flack reports

Going live

Marketing Week

Although they may seem at odds with traditional exhibition marketing, more companies are using live events to immerse consumers in their brand experiences. And it’s working. By Victoria Furness

Anheuser to use Chinese New Year for beer push

Marketing Week

Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki…

Dairy Crest hands spreads to Iris

Marketing Week

Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a…