Bravo unveils new identity in autumn campaign
Marketing WeekTV station Bravo launched its first “significant” national marketing campaign in five years on Monday to support its autumn programme line-up.
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TV station Bravo launched its first “significant” national marketing campaign in five years on Monday to support its autumn programme line-up.
Ravel, the Clarks-owned high-street shoe retailer, has appointed marketing agency In2 to develop a new direction for the brand. The Marlow-based retail and leisure consultancy won a five-way pitch against undisclosed agencies to win the business. Ravel has previously used an in-house design and focused its advertising on below the line work. In2 will promote […]
The National Magazine Company has moved its 1.2m media planning and buying account into Rocket without a pitch.
Iain Ferguson, chief executive of Tate & Lyle, has been elected as president of the Food and Drink Federation.
Flybe, the low cost airline, is putting its 1m customer relationship management business up for pitch ahead of plans to relaunch its frequent flyer loyalty scheme.
Kellogg’s is boosting its range of healthier cereals with a revamp of its wheat products range later this month.
Britvic director of brands marketing Richard Collins is leaving the soft drinks company at the end of the month. It is not clear if he has a job to go to or if he will be replaced at Britvic. Collins, who has been with the company for four years, is responsible for all marketing and […]
John Lewis has appointed Manning Gottlieb OMD to handle its 15m media planning and buying business following a pitch. The review was overseen by media consultancy Billetts.
Sainsbury’s has started a review of its direct marketing business, currently held by Proximity London. The supermarket chain, the UK’s third-largest grocer by market share behind Tesco and Asda, says the account is worth £1m. The Haystack Group has been appointed to assist with the pitch, which will be led by Sainsbury’s brand director Helen […]
Kimberly-Clark, the hygiene and health goods giant, has appointed Kellogg UK managing director Anthony Palmer as chief marketing officer.
The Football League has poached Andy Knee, head of sponsorship at electronics giant Philips, to be a director of The Championship. Knee has been given a brief to raise the profile of the 24 teams in English football’s second tier, in a bid to attract sponsorship and investment. He spent four years at Philips, and […]
Vallance Carruthers Coleman Priest has set up a new division concentrating on search engine marketing in an effort to tap into the fastest-growing sector of online marketing
The Co-operative Group is introducing the new Food Standards Agency traffic-light nutritional labelling system across a range of its own-label food products
Mastercard Europe has appointed a chief marketer following the departure of European sales and marketing director Jeremy Nicholds to rival Visa earlier this summer. Pedro Rangel will take the title of group head of marketing and will be based in Brussels. Previously he was senior business leader for marketing in Mastercard’s Latin America and Carribean […]
Ocado, the online grocery firm that handles deliveries for supermarket chain Waitrose, has handed its top marketing role to Jon Rudoe. Rudoe, who will report to Ocado co-founder Jason Gissing, replaces Neil Jewsbury as head of trading and marketing when Jewsbury quits to join Waterstone’s next month. As exclusively revealed on MarketingWeek.co.uk earlier this week, […]