Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Ravel picks In2 for development task

Marketing Week

Ravel, the Clarks-owned high-street shoe retailer, has appointed marketing agency In2 to develop a new direction for the brand. The Marlow-based retail and leisure consultancy won a five-way pitch against undisclosed agencies to win the business. Ravel has previously used an in-house design and focused its advertising on below the line work. In2 will promote […]

Britvic brands marketing director leaves company

Marketing Week

Britvic director of brands marketing Richard Collins is leaving the soft drinks company at the end of the month. It is not clear if he has a job to go to or if he will be replaced at Britvic. Collins, who has been with the company for four years, is responsible for all marketing and […]

Sainsbury’s reviews direct marketing business

Marketing Week

Sainsbury’s has started a review of its direct marketing business, currently held by Proximity London. The supermarket chain, the UK’s third-largest grocer by market share behind Tesco and Asda, says the account is worth £1m. The Haystack Group has been appointed to assist with the pitch, which will be led by Sainsbury’s brand director Helen […]

Football League appoints Philips boss as Championship director

Marketing Week

The Football League has poached Andy Knee, head of sponsorship at electronics giant Philips, to be a director of The Championship. Knee has been given a brief to raise the profile of the 24 teams in English football’s second tier, in a bid to attract sponsorship and investment. He spent four years at Philips, and […]

Mastercard names European chief

Marketing Week

Mastercard Europe has appointed a chief marketer following the departure of European sales and marketing director Jeremy Nicholds to rival Visa earlier this summer. Pedro Rangel will take the title of group head of marketing and will be based in Brussels. Previously he was senior business leader for marketing in Mastercard’s Latin America and Carribean […]

Rudoe bags Ocado’s top marketing post

Marketing Week

Ocado, the online grocery firm that handles deliveries for supermarket chain Waitrose, has handed its top marketing role to Jon Rudoe. Rudoe, who will report to Ocado co-founder Jason Gissing, replaces Neil Jewsbury as head of trading and marketing when Jewsbury quits to join Waterstone’s next month. As exclusively revealed on MarketingWeek.co.uk earlier this week, […]