In-depth features, interviews and insights into marketing’s biggest issues.
Viagogo, the online ticket exchange, has appointed Martin McNulty to the new role of head of online marketing. He joins from internet telephony service Skype, where he held the same position. McNulty will be responsible for online customer acquisition, retention and branding over the internet. He will also be tasked with growing the online marketing […]
Fila is launching its first major brand advertising campaign in almost a decade to promote its men’s style range. The advertising, which breaks imminently, has been created in-house and carries the strapline “Admired by many. Worn by few”. The fashion brand says it is aiming to position itself as “aspirational” and wants to emphasise a […]
GCap Media commercial director Duncan George has resigned from the company after nearly two years in the role. It is not clear if he has a job to go to after he leaves the radio group on June 8. The announcement comes just weeks after the arrival of former Virgin Radio chief executive Fru Hazlitt, […]
Low-cost airline easyJet is launching The Food Doctor snacks on all of its flight in a move aimed at boosting its healthy food offer. The products will be available on board imminently. The airline is introducing three products, Get Set Bars, Original Seed Sachets and Soya Nuts, in a bid to meet consumer demand for […]
Orange has appointed former Unilever marketer Richard Morley as group vice-president of brands. He replaces Niall O’Keefe, who left the mobile phone operator last month to join PC World as marketing director. Morley, who takes over the role on June 4, will be responsible for internal management and promotion of the brand strategy. He will […]
Ribena is launching a 7m campaign to boost sales and reposition the brand for an older audience.
Habitat has appointed Diesel retail chief Ruth Dangerfield as country manager for the UK. Dangerfield joins the home furnishings chain from Italian fashion brand Diesel where she was head of retail for four years. Previously, she worked for department stores House of Fraser and Harvey Nichols. The post of country manager, equivalent to managing director, […]
Labels warning pregnant women of the risks of drinking could soon be put on alcohol bottles, as the pressure grows for further curbs on the industry’s marketing. The Department of Health is thought to be announcing a voluntary code about putting new labels on alcoholic drinks packaging later this month. The initiative is thought to […]
Teletext Holidays is launching a new online brand called Inluxury to target the luxury market. The initiative comes as part of the TV text information provider’s brand overhaul, in advance of digital switchover, which begins next year. The company is introducing an array of services across its digital platforms, including an Electronics Programme Guide to […]
Snack manufacturer Red Mill Snack Foods has teamed up with Hasbro to support the launch of this summer’s Transformers film. Red Mill’s Transform-A-Snack is to be the exclusive snack partner of the live-action Transformers film from Dreamworks and Paramount, which is released around the globe this July. The Stephen Spielbergdirected film aims to capitalise on […]
Microsoft UK chief marketing officer Nick Barley has been poached by US software and technology business, CA, to be vice-president for marketing for Europe, the Middle East and Africa (EMEA). At Microsoft he has been replaced by Matthew Bishop, who was formerly business and marketing officer – a role Barley had held since 2002 until […]
Britvic’s 169m purchase of Irish beverage company C&C’s soft drinks business last week could spark a review of the UK giant’s mineral water brands.
Travelodge is increasing its UK marketing budget – which stood at 2.7m in 2006 – by 20% this year as part of a 3.5bn drive to open 40 hotels each year until 2020.
Ford is shunning analogue media for the launch of its “cutting edge” new Mondeo model. The car marque says it will exclusively air high definition ads on BSkyB’s high definition (HD) service and is the first major advertiser to do so. It says it wants to target a “select audience”. The ads, the first Ford […]
A new confectionery brand that claims to be healthier than its rivals launches in the UK this month. The Natural Confectionery Company (TNCC) is a range of jelly sweets, already popular in Australia, which have no artificial colours or flavours, and will be positioned firmly in the better-for-you snacks category. TNCC has appointed Sledge, an […]