Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Cu l8r?

Marketing Week

We chat, argue, flirt and ditch one another via text as never before, but dislike using the Web on the move, so SMS will stay the channel of choice for mobile marketers – for now. By Martin Croft

Very small screen advertising

Marketing Week

Mobile marketing has been the preserve of a limited number of forward-thinking brands until recently, but the ubiquity of mobile phones is making it more difficult for companies to ignore the medium as an increasingly important marketing channel. According to a report from Informa Telecoms & Media, the market for advertising on mobile phones will […]

Your attention, please

Marketing Week

Outdoor and ambient media have become hotbeds of innovation as companies continually strive to develop new ways of engaging with customers, often in unexpected places. By Caroline Parry

Telemarketing’s true calling

Marketing Week

Call centres and those who work in them are much maligned, but changes in companies’ attitudes, training methods and technology are helping to improve performance and image. By Paul Gander

VisitLondon launches US campaign

Marketing Week

VisitLondon is launching a 1m marketing campaign in North America, but insists the timing is not linked to last month’s security alerts at UK airports.Marketing director Martine Ainsworth Wells says the campaign was planned before the alerts…

Next Feels the Squeeze

Marketing Week

Once the darling of the ’80s retail design and branding revolution, Next is beginning to feel its age. Trailing in the wake of a resurgent Marks & Spencer, and under threat from Primark, will its new discount stores and international expansion plans be enough to halt the decline? By Ian McCawley

Villains at the School Gate

Marketing Week

Brands and marketers stand accused of hijacking childhood and causing disaffection among youths through their promotion of junk food, video games and alcohol. But is this fair for an industry that claims to have cleaned up its marketing and contributes much to youth culture? asks Nathalie Kilby

Woolworths launches catalogue service

Marketing Week

Woolworths is to take on Argos and Tesco in the catalogue shopping market with the launch of its own service next month. The Woolworths Big Red Book will feature more than 6,000 products from toys, home electrical and outdoor to confectionery, entertainment and Christmas decorations. It also includes a range of jewellery and watches to […]

PepsiCo appoints UK beverages chief as international food head

Marketing Week

PepsiCo International Foods has appointed Peter Gutierrez, the head of PepsiCo drinks in the UK and Ireland, to the new role of chief marketing officer. The move follows a restructure of PepsiCo International and the creation of a new North American operation late last week. Gutierrez, who is franchise vice-president of the UK and Ireland, […]

Firstplus calls digital review

Marketing Week

Firstplus, a division of Barclays, has called a review of its digital business. Incumbent E3 has been invited to repitch alongside a number of undisclosed agencies. Internet strategy development director Nicola Hinds confirms the review, saying the business is looking for a strategic digital partner to deliver its “ambitious online vision”. A bank spokesman refuses […]

Sony holds agency talks on global convergence brief

Marketing Week

Japanese consumer electronics giant Sony is understood to be talking to agencies about a global campaign to unite the different parts of its business. The company is thought to have approached several agency networks to pitch for a project based around the concept of convergence. It is understood that it is being driven by senior […]

NTL:Telewest set for Valentines Day rebranding as Virgin Media

Marketing Week

NTL:Telewest is understood to be plotting a major Valentine’s Day relaunch using the Virgin name, according to industry sources. An insider at the newly merged cable giant says the NTL and Telewest brands will be ditched in favour of Virgin Media on February 14 next year. The announcement will follow the integration of the Virgin […]