Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Waterstone’s appoints Ocado marketer as commercial director.

Marketing Week

Waterstone’s, the HMV-owned book chain, has appointed Neil Jewsbury to the new role of commercial director. He joins from online retailer Ocado. Jewsbury will oversee the marketing, internet and product teams at the bookseller, which recently acquired rival Ottakar’s. He was head of trading and marketing at online grocery outlet Ocado, which operates deliveries for […]

GCap Media launches national jazz station on digital radio

Marketing Week

GCap Media, the owner of London’s Capital Radio, is launching a national jazz music station on DAB digital radio. It will be launched before the end of the year. The station, which will target ABC1 listeners over 35 years old, will be a sister station to Classic FM, which will be used to cross-promote the […]

Yahoo! signs Sainsbury’s to sponsor Answers social search service

Marketing Week

Yahoo! has signed Sainsbury’s as the first sponsor of its recently launched Yahoo! Answers service. The supermarket chain is to sponsor the “food and drink” section of the site from now until the end of the year. As part of the deal, Sainsbury’s will add daily questions, covering topics such as healthy eating to simple […]

Pepsi appoints Quaker’s Compton to head North America

Marketing Week

PepsiCo has appointed John Compton to the new role of chief executive for North American operations, in a bid to improve coordination between its divisions.   Compton, who is currently president and chief executive of its Quaker Tropicana Gatorade division, will take over the role immediately. Chuck Maniscalco, president of Gatorade and Propel, will take […]

Royal Mail starts 40m media review

Marketing Week

Royal Mail has started a review of its 40m media planning and buying account, which will be overseen by the company’s marketing director, Alex Batchelor. It is also looking for an agency to handle communications planning as part of the process

BSM leaves the high street

Marketing Week

The British School of Motoring (BSM) is to close its high street network due to changes in the way people book driving lessons. The Aviva-owned business says it will replace its 107 outlets with a centralised sale and service operation by December next year. Its products will be sold on the internet and through a […]

PG Tips sponsors London club night

Marketing Week

PG Tips, the Unilever-owned tea brand, has signed up as the sponsor of a London club night in a bid to encourage clubbers to spend their Sundays sipping tea. The Soul Tips night, which will be held at the Camden club At Proud, aims to offer clubbers a “tea party” with a soundtrack by emerging […]

JWT makes Hoare European chief

Marketing Week

A shake-up at JWT will see Toby Hoare, chairman of the advertising agency’s London office, taking over as its European chief. Michael Maedel, who is currently heading up the agency’s activities across Europe, the Middle East and Africa, will move to run the network in Asia. He has been with the agency since 1990 JWT, […]

Sue Ryder Care unveils major campaign

Marketing Week

Sue Ryder Care, the healthcare charity, is to launch its largest advertising campaign for five years. The Put Back campaign will first be tested in the North of England, before being rolled out nationwide. It will include a series of radio ads on Classic FM, 48-sheet posters and national and regional press ads. The charity […]

Premier Foods consolidates 15m media accounts

Marketing Week

Premier Foods, the owner of Branston Pickle and Ambrosia, is conducting a review of its £15m media planning and buying account through Agency Insight. The company is looking to consolidate its media into one agency following the acquisition of the Campbell Soup Company, which includes the Oxo brand, for £460m in July. Currently ZenithOptimedia is […]

BT hunts agency for international expansion

Marketing Week

BT is planning to double its revenues from key international markets within three years, and is on the hunt for a new digital agency to help with its growth plans. Currently the BT Global Services division earns most of its money from the UK and Western Europe. However, BT says that revenues from the US, […]