In-depth features, interviews and insights into marketing’s biggest issues.
Philips has signed a deal with Microsoft Digital Advertising Solutions to launch a multi-region digital campaign as part of its latest brand push to promote its health and well being products. It is part of the consumer electronics giant’s Sense and Simplicity campaign. The three-month campaign kicks off this week and will run across China, […]
Honda is targeting Formula 1 fans with the latest activity from its Hondamentalism campaign. The car marque has teamed up with Mobile Interactive Group (MIG), Hicklin Slade & Partners and ITV Interactive to provide fans with mobile WAP and websites. ITV1 viewers will be prompted to visit the sites through sponsorship bumpers for the rest […]
Television advertising declined for the first time in six years during 2006 but online advertising surged ahead, according to annual figures from the Advertising Association. The AA figures show that TV advertising fell by 4.7% to £4.59bn from 2005 whereas online advertising was up by 47.5% and now accounts for 10.6% of the total advertising […]
Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]
Britvic has reported a leap in profits for the first half of the year driven by a revival of fizzy drinks sales. The soft drinks company’s saw an 11.1% increase in profits before tax and one-off costs rose to £48.2m in the six months to April 15. It attributed its strong performance to increases across […]
The Homeless World Cup, the street football tournament that raises money for homeless projects, is seeking sponsors to support this year’s event. The fifth annual cup will take place in Denmark in late July. The event, which is already supported by Nike and UEFA, gives homeless people around the world the opportunity to represent their […]
Vizeum chief executive Eric Drancourt is retiring from Aegis Media after 27 years this summer. Drancourt, who was behind the launch of Vizeum as an independent global network in 2002, will not be replaced. He joined Aegis in 1980 when Carat forerunner Media Europe was founded and he is credited with creating Carat’s European network, […]
Sky chief executive James Murdoch has lambasted Virgin Media for failing to settle the dispute over restoring its basic channels to the cable company’s customers. The satellite pay TV giant has made public two letters Murdoch wrote to Virgin Media chief executive Steve Burch, claiming Virgin Media has done little to resolve the situation. The […]
Microsoft has set out plans to launch an internet-wide advertising platform for clients, publishers and advertising agencies after snapping up digital marketing services group, aQuantive, for $6bn.
Former ITV marketing director Clare Salmon has re-emerged at Royal & SunAlliance (RSA), the parent company of financial services brand More Than. Salmon, who left ITV in the New Year, becomes group strategy, marketing and customer director at the insurance giant.
British Airways saw a slight drop in pre-tax profits to 611m in its full year results. The drop came despite a 3.4% increase in revenue from 8.5bn to 8.2bn over the period.
Vodafone has reappointed Tim Yates as its UK marketing chief following a management reshuffle. Stephen Noakes, who has been the telecoms giant’s top UK marketer on an interim basis, is understood to be leaving the company. It is not known whether he has a job to go to. Yates has been the interim head of […]
Electrolux UK brand and marketing director Andy Mackay is leaving the company after 19 years. His departure follows a major restructure of the company’s European management team. The Swedish consumer electronics company has scrapped Mackay’s role and is creating a new role that will include European responsibilities and product line management. It is recruiting for […]
UK Trade & Investment, the government organisation, is set to launch a global marketing initiative to promote the UK economy internationally and help fulfil Chancellor Gordon Brown’s vision of transforming the UK into the world’s “preferred business partner”.
Renault is attempting to steal a march on its European rivals by launching a new range of “green” vehicles that will come close to meeting strict European Commission targets on carbon dioxide (CO2) emissions, five years before they are introduced. The French manufacturer is introducing Renault eco2, a designation for its most fuel-efficient cars. To […]