In-depth features, interviews and insights into marketing’s biggest issues.
Sledge, the brand experience agency, has won the launch campaign for The Natural Confectionery Company (TNCC). The agency won the business following a competitive pitch against undisclosed agencies. TNCC is a range of bagged sweets that are free from artificial colour and flavours and are aimed at parents that want to give their children “better-for-you” […]
Grey London’s year so far has been dominated by the search for a new chief executive to replace Tamara Ingram, who was moved to run the network’s global Procter & Gamble business in January. For an agency that has attracted names like Steve Blamer, Martin Smith and Garry Lace in the past, the frenzied speculation […]
East of England Tourism has appointed Fox Kalomaski to its three-year marketing business thought to be worth £4m following a three-way pitch against two regional agencies. The agency’s brief will be to promote the region and increase the volume and spend of consumer and business visitors to the counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk […]
LG Electronics has signed a 3m-a-year deal with Fulham Football Club to become the team’s new shirt sponsor. Nike is also thought to have signed up as the club’s official kit manufacturer.
The Post Office has appointed Tamar, the search conversion agency, to handle its search engine optimisation (SEO) strategy in natural search. The Post Office aims to boost natural search traffic to its website and ensure key products and services are more prominently featured in relevant search results. Tamar will devise a strategy to drive customers […]
Orange is launching a 13m advertising push to promote its pay monthly and pay-as-you-go offerings and its new music service “Gigsandtours from Orange”.
Honda is poised to reappoint Midas to its 3m digital account following a four-month review.
DoubleClick, the ad-serving platform that is set to be swallowed by Google, will launch a new brand identity tomorrow as part of a move to reposition itself as the “nerve centre of digital marketing”. The new look, including a new logo and brand colours, will be unveiled today (Wednesday) at the Insight 2007 conference held […]
Skoda is rolling out its new advertising campaign on Nickelodeon UK’s preschool channel Nick Jr for the launch of its new Fabia car. It is believed to be the first time that the car manufacturer has advertised on children’s TV, and is one of the first examples of a major advertiser acknowledging the power children […]
The BBC has consolidated its position as the leading broadcaster in UK national radio. It reported a record of 33.46 million listeners per week in last week’s Radio Joint Audience Research (Rajar) figures for the first quarter of this year, and took a 56% share of the total radio audience. There is no doubt that, […]
MTV Europe and Swatch, the iconic Swiss watch brand, have teamed up to launch MTV’s first completely user-generated viewer-led show called MTV’s Best Show Ever. The partnership marks Swatch’s first pan-European multi-platform partnership with MTV. The tie-up will see a dual-branded TV series, website and competition rolled out as part of the initiative to drive […]
Vauxhall is the latest brand to launch on virtual world Second Life. The car manufacturer will use the internet-based world to promote its Corsa model. It is asking internet users to vote for the best locations in Second Life and will publish a top ten – called the Corsa Guide to Getting a (Second) Life […]
Search is big business, but brands struggle to get the most from paid and organic search – mainly because they are treated as separate disciplines. Nathalie Kilby discovers how to bridge the two
It’s not only brands that are pushing increasingly for variations of previously successful campaigns. Consumers, too, are saying they want more of the same. By Paul Gander
J Sainsbury, the supermarket group that recently fought off a takeover bid, has seen profits surge as its recovery plan begins to take hold. The retailer has reported a 42.3% increase in underlying pre-tax profits to £380m for the year to the end of March. It also reported a 5.9% increase in like-for-like sales, excluding […]