In-depth features, interviews and insights into marketing’s biggest issues.
Goodyear Dunlop has restructured its senior management team in a move that the tyre company says will allow it to focus on consumer marketing and strengthen its brand. Marketing director Neil Burrows is promoted to retail director as part of the rejig. The changes have been implemented by Goodyear Dunlop’s managing director Mark Brickhill, who […]
Mattel’s launch of the Barbie Girl online social network (MW last week) has ignited concerns over the early sexualisation of girls and added to fears that advertisers will exploit unregulated online media to target young audiences. Online media opens up a host of practical and ethical dilemmas as young consumers gravitate away from traditional media […]
Nouvelle, the recycled toilet paper brand, is to be an official sponsor of the 2007 Glastonbury Festival, which organisers pledge will be the greenest to date. Nouvelle will hand out recycled toilet paper free to festival goers, supporting the festival’s green policy of reducing waste and encouraging recycling. For Nouvelle, the sponsorship reinforces its “recycle […]
Blenheim Palace is re-assessing its marketing strategy to emphasise its role as a visitor attraction rather than a historical site. It has appointed integrated agency Frontroom to handle its above-the-line marketing campaign for Blenheim Palace, the birthplace of Sir Winston Churchill in Oxfordshire. This is the first time that Blenheim Palace has taken on an […]
Procter & Gamble is launching a home-use laser hair remover under its Gillette brand, which is expected to provide competition to the sales of traditional depilatories.
Mobile phone operator 3 has admitted what was perhaps the worst-kept secret in telecoms and announced that UK chief executive Bob Fuller is stepping down to be replaced by his deputy Kevin Russell, as revealed in Marketing Week at the end of last year (December 14, 2006). The news was swiftly followed by the appointment […]
Ghd, the haircare company, is launching a limited edition travel bag for its straighteners. The ceramic heating tool has become a must-have item for many women and is branded “a new religion for hair” by the company. The bag and an accompanying ad campaign have been designed and created by incumbent agency BDH/ TBWA and […]
3 is overhauling its advertising strategy to help the public better understand the brand following the appointment of Euro RSCG to handle its £39m advertising account last week. The Havas-owned agency was awarded the business last Friday after a pitch against Hurrell & Dawson and Glue. WCRS has handled the company’s advertising for the past […]
British Airways London Eye has moved its entire 1m marketing account to its roster agency, Frank the agency. Joshua, which handled its advertising, and FutureBrand, responsible for the iconic ferris wheel’s corporate identity, have both lost their place on the London Eye roster. Joshua, however, is currently working on some unspecified projects.
Yakult UK, the probiotic drink brand, has appointed Euro RSCG to handle its 5m advertising business following a three-way pitch against DDB London and JWT. It is the second win for the agency in less than a week after it scooped the 39m account for 3 at the end of last week.
David Connolly, the former Ofcom independent adjudicator for the Contract Rights Renewal (CRR) remedy, is working with business free-sheet City AM in an advisory role. Connolly, who left the media regulator last September, is working as a consultant for City AM in a ten-week contract. He has been tasked with reviewing its operations from a […]
DSG International, owner of the PC World and Dixons brands, has appointed Affiliate Window to its affiliate marketing business. The business, which is understood to be worth six figures, was previously held by rival affiliate network TradeDoubler. Affiliate Window will develop DSG’s UK affiliate business online for its PC World, Currys.digital and Dixons.co.uk brands. The […]
Royal Bank of Scotland (RBS) is understood to have put its estimated 30m sports sponsorship roster up for pitch. The bank is thought to have held the first round of pitches and is expected to draw up a shortlist of three agencies from the eight that have already presented.
Mirror Group Newspapers (MGN) has undergone a reshuffle of its Irish marketing division and appointed a new general manager following the departure of commercial director Mark Mahaffy to EMAP earlier this year. Joanne McGreevy is the Irish division’s new general manager, promoted from her previous role of managing circulation and editorial cost management. McGreevy will […]
For an organisation so keen to talk about TV, Thinkbox is remarkably coy when it comes to itself. The TV marketing body responded to mounting speculation last week that ITV was ready to pull the plug on its investment by saying nothing – publicly, at least. Thinkbox’s board hoped to quash the rumours by writing […]