Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Unfriendly times for financial challengers

Marketing Week

Friendly society Liverpool Victoria’s rebrand as LV= raises the question of how small mutual societies can successfully promote their brands in a financial services sector dominated by big banks and insurance giants. LV= is understood to be seeking an advertising agency to promote the rebrand (MW last week), but the minnow will have to compete […]

Leith wins Russian choc account

Marketing Week

The Leith Agency has been appointed to develop a multi-million pound rebranding campaign for the high-end chocolate brand SladCo in its native Russia. The Edinburgh-based age-ncy beat four Russian advertising agencies to the account after pitching in Moscow. The agency has developed a television-led campaign to relaunch the prestigious boxed chocolate brand. The campaign will […]

Cheethambell wins 2m Lake District ad account

Marketing Week

Cumbria Tourism has app-ointed Cheethambell JWT to reposition its flagship brand, The Lake District, as a getaway for “chic seekers”. The Manchester-based agency won the £2m advertising business following an eight-way pitch against undisclosed agencies. The tourist board plans to market Cumbria and the Lake District as a chic weekend destination, targeting ABC1s. A national […]

Did Howell jump or was he pushed?

Marketing Week

The sudden exit last week of Rupert Howell from his post as McCann Erickson’s European president raises the question of how an entrepreneurial agency boss with a huge ego fares in a corporate environment. Howell is known as a founding “H” of the highly creative though now-defunct agency HHCL & Partners and former joint chief […]

City AM and Kinetic offer cross-media ad package

Marketing Week

City AM, the morning business freesheet, has teamed up with outdoor buying agency Kinetic to offer advertisers a one-stop shop marketing platform. The new proposition, called City Inside, offers advertisers the opportunity of taking out advertising in a new City AM product, a paper-wrap called “Personal Poster”, while simultaneously advertising across a number of outdoor […]

New campaign – Orange

Marketing Week

Actress Mena Suvari will appear as Joan of Arc dressed in a cheerleading outfit in the latest cinema spot for Orange. The ad is part of the company’s four-year long “Film Funding Board” series and will again feature Orange duo Mr Dresden and his sidekick Elliot. The ads remind people to turn their phones off […]

Celtic FC creates financial services division for fans

Marketing Week

Celtic Football Club has teamed up with Aegon UK to launch a range of financial services products for supporters. Products available through Celtic FC Money will include mortgages, life insurance, investments, annuities and pensions. Celtic FC Money will also offer independent financial advice from Aegon-owned adviser company Origen. Part of the revenues from financial services […]

Innocent’s Fruitstock a victim of its own success

Marketing Week

The decision by smoothie brand Innocent Drinks to axe its annual Fruitstock festival after four years (MW last week) appears on the face of it to be a bizarre – if not foolhardy – decision. Last year’s event attracted a record 120,000 visitors and its blend of live music, homespun market stalls and smoothie tasting […]

Brooklands beats three to Flybe title contract

Marketing Week

Low-cost airline Flybe has appointed contract publisher Brooklands Group to revamp its in-flight magazine as part of a plan to expand secondary services to customers. Brooklands beat incumbent bmi publications in a four-way pitch. Flybe will retain bmi for its online destination guide. Flybe director of marketing Simon Lilley says the in-flight magazine account is […]

Search for a way forward

Marketing Week

Nearly 60% of online spend is invested in search marketing but do the results justify this or have brands become victims of hype? Industry experts discuss the medium’s true worth

Feel the paper quality

Marketing Week

With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson

The green teams

Marketing Week

With the London Olympics 2012 and even Formula 1 pushing green strategies to the fore, other sports now need to show their environmental credentials are match fit. By Emily Cubitt

Recapturing the glory days

Marketing Week

It’s not easy to stop the rot when a brand is in decline, yet there’s no shortage of ways to get to grips with the problem – one of the most effective being to ask why no one buys it any more. By Alicia Clegg

Aston Villa kicks off rebrand with new logo

Marketing Week

Aston Villa FC has unveiled a new crest and visual identity as part of a major rebranding drive. The revamped image is designed to emphasise the Premiership club’s values of togetherness, openness, inte-grity and heritage. The drive marks the start …