In-depth features, interviews and insights into marketing’s biggest issues.
Trinity Mirror has acquired two online recruitment websites in an effort to boost its digital capabilities. The group has bought TotallyLegal.com and TotallyFinancial.com for 11.8m from parent company Totally Legal.
Publicis is understood to be close to securing the 12m Egg advertising account without a pitch. The agency has been tipped to win the business following a global strategic alliance between Publicis Groupe and US financial services giant Citi, which completed its acquisition of Egg yesterday (Tuesday).
Nintendo has teamed up with Coca-Cola to launch a 2m joint promotion. It is the Japanese video games giant’s first tie-up with a major packaged goods brand.
Masterfoods is understood to be launching a range of premium bite-sized chocolates aimed at the seasonal sharing market. Galaxy Mistletoe Kisses will be launched in the fourth quarter of the year in time for Christmas. The product is understood to be a boxed product containing individually wrap-ped chocolates in assorted flavours such as chocolate truffle […]
Electrolux, the world’s big-gest appliances company, is increasing its backing of Electrolux-branded products with the launch of a new range with major advertising support. The Global Design (GD) Range is the first Electrolux-branded range to incorporated products across the cooking, cooling and washing categories. It includes a number of “iconic” products such as a tumble […]
German insurance giant Allianz is more than quadrupling its global advertising budget to £225m a year as it prepares a three-year marketing blitz. Allianz, which this week dropped the Cornhill moniker from its UK operations, says it will spend €1bn (£680m) over three years on a global advertising campaign. A UK spokesman says the move […]
Red Bull UK’s new managing director, Nigel Trood, has billed himself “the hybrid Harry Drnec”, after he took over from the high-profile Drnec last week. Speaking exclusively to Marketing Week, Trood says he has acquired the dynamism of his predecessor but will offer a more structured approach. Trood says he will introduce a full overview […]
The Advertising Standards Authority (ASA) has rejected complaints against Coors Brewers’ over a commercial for its Carling lager brand. The ads feature a flock of starlings flying across the sky, with a backing track including the lyrics “going out tonight”. At the end of the execution, the word “Belong” appeared in the same typeface as […]
Anheuser-Busch has promoted brand controller Vicki Kipling to UK marketing director. She replaces Jim Gorczyca who returns to the US after three years. Kipling will report to UK and Ireland managing director David Dryden. Gorczyca, who took over the marketing reins in the UK in 2004, was initially the brand manager for Bud Light in […]
Budget clothing retailer Primark has grown strongly in recent years with its combination of trendy fashion at bargain prices. But some observers are questioning whether it can keep up the momentum. Last week, Primark’s parent company Associated British Foods announced that in the six months to March 3, Primark’s sales increased to 721m compared with […]
Avis Europe, the car rental company, has appointed Kevin Bradshaw as managing director of Avis UK. Bradshaw, managing director of Reuters Enterprise information division, will take up the new role in August. He will replace Stuart Gent who is moving to a senior position in the global private investment firm Bain Capital. Bradshaw joined Reuters […]
NFU Mutual, the insurance company founded by the National Farmers Union, is understood to be looking to shed its fusty image and target a more mainstream audience. The insurance, pensions and investments company is sponsoring populist ITV Sunday drama series Heartbeat in its first television sponsorship deal. It says the series appeals to its target […]
Friendly society Liverpool Victoria’s rebrand as LV= raises the question of how small mutual societies can successfully promote their brands in a financial services sector dominated by big banks and insurance giants. LV= is understood to be seeking an advertising agency to promote the rebrand (MW last week), but the minnow will have to compete […]
The Leith Agency has been appointed to develop a multi-million pound rebranding campaign for the high-end chocolate brand SladCo in its native Russia. The Edinburgh-based age-ncy beat four Russian advertising agencies to the account after pitching in Moscow. The agency has developed a television-led campaign to relaunch the prestigious boxed chocolate brand. The campaign will […]
Cumbria Tourism has app-ointed Cheethambell JWT to reposition its flagship brand, The Lake District, as a getaway for “chic seekers”. The Manchester-based agency won the £2m advertising business following an eight-way pitch against undisclosed agencies. The tourist board plans to market Cumbria and the Lake District as a chic weekend destination, targeting ABC1s. A national […]