Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Vimto firm seeks shop to revitalise Panda Pops

Marketing Week

Vimto-owner Nichols is seeking a creative agency for its children’s soft drinks brand Panda Pops. Nichols, which acquired the brand at the start of this year (MW January 27), is thought to be in talks with several agencies about the account, which has had no recorded above-the-line spend for more than five years. It is […]

Euro RSCG London wins gov’t fire safety brief

Marketing Week

The Office of the Deputy Prime Minister (ODPM) has appointed Euro RSCG London to handle its advertising campaign for the new fire regulations due to come into force in April 2006, following a competitive pitch against unnamed agencies. The brief is to highlight the change in fire safety law. The new regulations mean that those […]

Carlson wins UAE airline’s business

Marketing Week

Carlson Marketing has been appointed to the global customer relationship management business for the United Arab Emirates’ new national airline, Etihad. The agency, formerly Carlson Marketing Group, has been handed the account without a pitch and will be working on a number of loyalty programmes for the airline. Earlier this year, TBWA won the $90m […]

GE hunts creative agency

Marketing Week

GE is searching for a creative agency for its UK consumer finance division ahead of a consumer push for its rebrand as GE Money early next year. GE Money will attempt to capitalise on the growth of online banking.

Cello Group reports healthy results

Marketing Week

Cello Group, the marketing services company that owns The Leith Agency, Target Direct and Navigator Response Advertising, has reported a turnover of &£20.9m, gross profit of &£10.3m and pre-tax profits of &£1.32m in its maiden interim results for the first six months of 2005.

Morphy Richards unveils TV push

Marketing Week

Big Communications, a Leicester-based advertising agency, has created a national TV campaign to support Morphy Richards’ new cordless straightening irons. The work is part of a &£1.3m support package for the full haircare range.

DMA fights ‘junk mail’ jibes with PR drive

Marketing Week

Reeling after successive blows from the media, public and politicians, the Direct Marketing Association (DMA) is attempting to climb off the canvas by launching a consumer charm offensive. From swathes of consumers rubbishing all marketing mail as “junk”, to MPs calling for residents to display stickers on front doors warding off direct marketers, the sector […]