In-depth features, interviews and insights into marketing’s biggest issues.
The news that Bernard Matthews is planning to launch organic and free-range products in a bid to encourage consumers to “reappraise” the company (MW last week) has been met with some scepticism by industry observers. While branding experts say that the move to organic and free-range products as part of a wider Bernard Matthews revamp […]
Barclaycard is launching a “green” credit card in an attempt to woo environmentally-conscious consumers. The credit card giant says the card is in response to growing consumer demand. It will help consumers reduce global carbon emissions and offer cardholders incentives to be more environmentally friendly.
The mainstream beer market is one of the most competitive sectors in the UK so the news that Cobra marketing director Simon Edwards has left the company after nine years to emigrate to Thailand with his family (MW last week) could be perceived as a blow to a brand that is attempting to boost its […]
Thomson, the holiday operator owned by German-based TUI, is launching an 8m advertising campaign this week to highlight its role as a one-stop shop for all consumer travel needs.
Early Learning Centre is seeking an agency to handle its 2m advertising business.
Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) has promoted chief operating officer Tony Harris to head of international business, following the appointment of Richard Exon to managing director of the agency.
John Lewis is encouraging consumers to throw out the old and bring in the new this spring with a press campaign for its new linen and homeware ranges that breaks this week. The campaign, created by Lowe London, comprises three executions – linen, saucepans and tableware – and shows the items photographed at dawn against […]
SMA, owned by pharmaceutical giant Wyeth, has appointed Publicis to handle the 3m advertising business to promote its eponymous baby formula line.
Creston, the UK-based owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren (TMW), has hired former FCB global chief Steve Blamer to spearhead its expansion in the US (MW last week). Group chief executive Don Elgie says he has made “no secret” of his plans, but despite its big-name hiring, the US will […]
Dorma, the high-end bed linen and toweling company, has appointed Cheetham Bell JWT to work on a national repositioning of the company. The agency won the business without a pitch. The company has traditionally appealed to women aged 45-plus but wants to position itself to appeal to a wider market. It is expected to start […]
IPC Media is touting its “ethical” credentials to advertisers in an attempt to lure them to launch targeted ad campaigns.
Vauxhall has signed up as the sponsor of the next three series of Next Top Model on Living TV. The General Motors-owned marque will use the deal to promote its Tigra model. The Tigra marque will sponsor the Canadian version of the show, which starts next month, followed by the British version and the US […]
Blitz Games is to bring videogames technology to the museums sector with the acquisition of Virtual Experience Company. The Virtual Experience Company, launched in 1999, develops real-time virtual experiences that enable visitors with restricted mobility to explore inaccessible areas. Blitz Games aims to use the acquisition to make new business by applying gaming technology to […]
BDHTBWA, the Manchester-based agency, is entering a strategic partnership with the city’s Key 103 radio station.
Asahi Super Dry, the Japanese beer brand, has appointed John Ayling & Associates (JAA) to handle its 1m media planning and buying account. It follows a four-way pitch against three undisclosed agencies.