In-depth features, interviews and insights into marketing’s biggest issues.
The online industry is bracing itself for European legislation that threatens to squeeze the life out of the emerging mobile television industry. New media experts are concerned about proposals to extend the Television Without Frontiers Directive to cover content distributed via the Web or to handheld devices, including mobile phones. The European Commission’s amendments to […]
Carrying the responsibility for a marketing disaster needn’t be the end of a marketer’s career, indeed experience of a crisis can help when looking for another job. All the same, struggling companies are quick to blame marketing when something goes wrong, says David Benady Marketers have an amazing ability to rise phoenix-like from the ashes […]
The unravelling of part of WPP Group’s global arrangement with Samsung, and the recent successes of BBH in securing strategic tie-ups with big brands, have cast doubt over the future of holding company mega-deals. David Benady asks what has made clients restive Two of the world’s top marketing directors last week vowed to radically shake […]
Philips isn’t a brand you would instantly associate with the digital age, but its ‘Sense and Simplicity’ global brand campaign could change how it is viewed It’s hard enough being a consumer in this category right now, but spare a thought for those responsible for bringing such wonders to market. You would need the wisdom […]
The ‘virtual’ marketing body for commercial TV has often seemed rather ethereal. Now, with a heavyweight chairman, an office and the prospect of some staff, Thinkbox needs to get moving So Thinkbox, the marketing body for commercial television, is finally to get its own premises and permanent staff. No one could accuse the TV industry […]
The Financial Services Authority (FSA) is seeking an agency to handle the £3m advertising account for the recruitment side of its business.
The Centre:MK, the UK’s largest shopping mall, has handed its £1m advertising and marketing business to Fox Kalomaski.
Newcastle Brown Ale’s “Brown humour” press and poster campaign has triggered a flurry of complaints to the Advertising Standards Authority (ASA) on the grounds of indecency and inappropriateness. The TBWA/London- created campaign, which uses the tagline “Brown humour. Not to everyone’s taste”, broke last month. The ASA has yet to adjudicate on the ads that […]
Vallance Carruthers Coleman Priest and Fallon remain in the running for the £25m creative account for Royal & SunAlliance’s More Than brand.
JWT and New Zealand agency Assignment have won Tourism New Zealand’s £15m global account.
The problem with ‘permission’ marketing is that it is on an all-or-nothing basis, but new services are enabling consumers to choose what they receive and when Hello there. John Pushysalesman-Smith here. Have I caught you at a good time? Never mind. How about some double glazing, or a new mortgage, or some health insurance, or […]
Vimto-owner Nichols is seeking a creative agency for its children’s soft drinks brand Panda Pops. Nichols, which acquired the brand at the start of this year (MW January 27), is thought to be in talks with several agencies about the account, which has had no recorded above-the-line spend for more than five years. It is […]
Travelodge has announced the shortlist for its £4m advertising account.
The Office of the Deputy Prime Minister (ODPM) has appointed Euro RSCG London to handle its advertising campaign for the new fire regulations due to come into force in April 2006, following a competitive pitch against unnamed agencies. The brief is to highlight the change in fire safety law. The new regulations mean that those […]
Lastminute.com is looking for an advertising agency to handle its £2.75m advertising business.