Let the music play
Marketing WeekUsing music is a good way for brands to reach wider audiences. But it’s not just a case of picking music that sounds good, it has to connect with the brand and the consumers. By Steve Hemsley
In-depth features, interviews and insights into marketing’s biggest issues.
Using music is a good way for brands to reach wider audiences. But it’s not just a case of picking music that sounds good, it has to connect with the brand and the consumers. By Steve Hemsley
Partnership marketing has entered the mainstream, but for it to be most effective, cost cutting shouldn’t be the issue, and more strategic relationships must be developed. By Jo-Anne Flack
The news that The Guardian is to become the latest newspaper to experiment with a cheaper sister title aimed at young readers (MW last week) should, on the face of it, come as little surprise. Newspaper publishers are constantly looking for ways to offset the depressed print market, attract advertisers and safeguard their future in […]
Rumours are widespread about one of Scottish & Newcastle’s rivals making a bid for the brewery, yet all the large international players are reportedly shying away. What is it about Scottish & Newcastle that’s apparently turning off other breweries? Sonoo Singh reports
A battle for supremacy in the eco-car market is about to ensue between the Toyota-backed hybrid and hydrogen-based fuel systems championed by the likes of BMW. But the real fight will be for the minds of a public that is far from sold on the idea of driving green. By Robert Lester
The future of the Green Flag marketing department is in doubt following a wider restructure at RBS Group. The news follows the departure of the brand’s managing director Andy Watson at the start of the year (MW January 11) It is not clear whether Green Flag’s marketing director Hilary Williams will be affected by the […]
Nissan is taking on Toyota-owned Lexus with the launch of its luxury marque Infiniti across Europe next year. The brand is hugely popular in the US, where it was established in 1989, but the UK car industry seems unconvinced that it can replicate that success on this side of the Atlantic. Nissan Europe is moving […]
In-game advertising network Double Fusion has poached Electronic Arts’ vice-president Frank Sagnier to head its European operations. Sagnier’s appointment as European managing director follows Double Fusion’s announcement earlier this year that it will open a European headquarters (MW February 8). The network says in-game advertising is growing now that brands such as Adidas are becoming […]
Cobra marketing director Simon Edwards has left the company after nine years. He has emigrated to Thailand with his family. The beer brand is currently seeking a replacement for Edwards, and in the interim his responsibilities have been taken on by marketing manager Zoe Smith. The company has been ramping up its bid to break […]
Food has become an increasingly important part of Marks & Spencer’s offer and the retailer is looking at ways to repeat its catering success in other formats.
Creston has “no plans” to launch a US arm of agency Delaney Lund Knox Warren (DLKW), despite announcing ambitious plans in the US headed by former FCB global chief Steve Blamer.
Delaney Lund Knox Warren & Partners has been appointed by the Department of Communities and Local Government to promote the launch of its Energy Performance Certificates.
COI Communications is preparing to review its 8m black and ethnic minorities (BME) advertising roster. The tendering process for the statutory review is expected to begin in July.
Room 251, a new agency backed by Cogent Elliott founder Bill Husselby, is thought to be close to winning the UK advertising account for MG. Nanjing Automobile Corporation (UK), which bought the MG marque for £53m in 2005, began a pitch for the multi-million-pound account in January (MW January 11). It is understood to be […]
MindShare has won the 1m media planning and buying for camera company Olympus UK. It is not thought that there was a competitive pitch for the business, which was previously handled by Initiative.