Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

TalkSport pins its hopes on World Cup

Marketing Week

This summer should be a big one for UTV Radio-owned TalkSport. It is the only commercial UK station with official broadcasting rights for the World Cup and is planning blanket coverage of the tournament. TalkSport will broadcast every game live on digital radio and will run post-game analysis and phone-ins. This week it is launching […]

Designer brands no longer have the luxury of ignoring the Web

Marketing Week

Following hot on the heels of Alfred Dunhill’s announcement that it is reviewing its digital marketing and hiring a new ecommerce manager (MW last week), Jimmy Choo is expected to start selling shoes online in the coming weeks. It is a sign that luxury brands are finally taking the internet seriously as a marketing and […]

Budget growth hiccup hits traditional media

Marketing Week

Advertisers and agencies are bemoaning a peculiar period in the industry’s economy. Clients are cutting budgets, traditional media are stymied and the burgeoning digital market is distorting the picture. The marketing services sector is still growing, but slowly, according to experts. Meanwhile, consumer and client confidence is low, despite a strong stock market and steady […]

Channel 4: Act now or be locked out of multimedia

Marketing Week

Channel 4, which this week unveiled record profits, is set to introduce its long-awaited video-on-demand service this year as it looks to new media and multi-channel offerings to sustain growth. Speaking exclusively to Marketing Week, C4 chief executive Andy Duncan says he is committed to on-demand and multimedia services, and predicts that within a few […]

Fallon London – a model for the future?

Marketing Week

Having created one of the best ads of 2005 in Sony “Balls”, Fallon London is on a roll. The agency won &£75m-worth of new business last month with the combined Orange/Wanadoo account, following France Telecom’s pan-European advertising review. The win takes Fallon to a new level and, while the decision was labelled a “French stitch-up” […]

Hachette-Filipacchi hit by changing trends

Marketing Week

Hachette Filipacchi UK (HF-UK) seems to be making a habit of suspending magazines suffering from falling circulations. Following the decision to drop teen title Elle Girl last year, young women’s publication B now also faces the axe.

Business as usual as Economist editor steps down?

Marketing Week

Weekly newspaper The Economist is bucking industry trends by achieving a worldwide circulation of nearly 1.1 million, at a time when readers are increasingly turning to daily sources for news and analysis. Rivals such as Time and Newsweek are struggling, but Economist outgoing editor Bill Emmott has been lauded for the success of the publication’s […]

Advertiser-funded programmes: all talk, little action

Marketing Week

Advertiser-funded programming has been making headlines in recent weeks, with a wave of big name advertisers unveiling initiatives to be screened on television. Unilever is one of those, investing heavily in the launch of a Sure-branded football documentary that airs in the UK on ITV1 this week (MW last week). Other big names to announce […]

When client conflict becomes specialism

Marketing Week

Churchill’s appointment of WCRS to handle its £20m advertising account is further evidence that the financial services sector is something of a “special case” when it comes to client conflict. Churchill is owned by Royal Bank of Scotland, whic

Branding success calls for more than quick-fix pricing philosophy

Marketing Week

Supermarket price promotions are used in various ways to build brands, but, as Sainsbury’s has found to its cost, return on investment can take a long time For the past ten years, two philosophies of branding have been battling for supremacy in UK grocery retailing. One looked to a magical and elusive, but extremely powerful, […]

Newspapers starting to look like old news for advertisers

Marketing Week

There was plenty of editorial cheer at this week’s British Press Awards but as circulation figures continue to fall, brands are getting better results from their websites than traditional press ads To the Dorchester on Monday night, the new venue for the revamped, cleaned-up British Press Awards. After last year’s ceremony, which was even rowdier […]

Can a name change solve Lowe’s problems?

Marketing Week

Having the right name above an agency door can make or break a company, highlight its ethos and showcase the talent within – at least according to advertising folk. Interpublic Group plans to rebrand the beleaguered Lowe network in an attempt to sever its association with Sir Frank Lowe (MW last week). Up for consideration […]

Agency discontent over a very French coup

Marketing Week

The appointment of Publicis Groupe and Havas to handle France Telecom’s £200m pan-European advertising business brings to an end one of the most protracted and talked about reviews of recent years. However, the fall-out looks set to continue,

Press marketers in the dock over giveaway culture

Marketing Week

Free DVDs and CDs mounted on newspapers’ front pages have become a source of worry to the bosses of the nationals. They condemn the use of DVDs as an expensive way of boosting circulation, which fails to promote loyalty among consumers; yet marketing teams seem unable or unwilling to plan more inventive campaigns. Newspapers try […]