In-depth features, interviews and insights into marketing’s biggest issues.
National Express Group, the transport company, has appointed Clemmow Hornby Inge to its advertising roster to help develop a national brand strategy encompassing coaches, trains and buses. The business is worth an estimated 7m
The Department for Work and Pensions (DWP) is launching an interactive TV service that will allow the unemployed to search for jobs from home. The initiative is part of a strategy to promote Jobcentre Plus (JCP) as a professional and modern service. Last year the DUP appointed Mediaedge:cia to a strategy brief to improve perceptions […]
Kimberly-Clark is to review its global agency arrangements, following a review of its marketing structure. The move comes as the packaged goods giant shifts away from traditional advertising spend into digital media and in-store media. It currently spends £20m on advertising in the UK. The new global marketing structure includes three newly-created key appointments overseeing […]
General Electric Commercial Finance has appointed Glenn Thomas as chief marketing officer for its corporate financial services, a GE unit with more than £10m in assets and 2,000 employees. Thomas will be responsible for strategic marketing and commercial programmes to ensure growth within Europe. He will also oversee new product introduction, market expansion strategies and […]
JJB Sports, the high street sports retailer, is understood to be launching a digital TV channel later this year. JJB Sports TV is likely to show a mix of editorial sports programming and advertising, as well as offering viewers the chance to view and purchase sporting goods by mail order, the internet or via the […]
Otto, the catalogue giant, is launching a new fashion branded catalogue named Oli later in the summer. The catalogue is aimed at a more affluent, youthful market and will offer high-street fashion as well as a host of accessories for the fashion-conscious consumer. The launch will be the second this year for Otto UK, the […]
Former Abbey marketing director Ambrose McGinn has resurfaced at specialist sales marketing agency Jenks, where he has been appointed joint marketing director. McGinn has been brought in to relaunch the agency, which provides sales channel expertise for brands and companies including Masterfoods, Bayer, Del Monte and Ryvita. It specialises in providing sales channel expertise for […]
Last week’s announcement that Borders, the US bookstore group, is pulling the plug on its UK operations, once again casts doubt on the future of high-street bookstores facing a blizzard of competition from online retailers and supermarkets. After reporting falling profits, Borders plans to concentrate on the US market and is carrying out a “strategic […]
PepsiCo’s sugar-free cola drinks have suffered a downturn in sales in the take-home market since the launch of Coca-Cola’s rival offering, Coke Zero, according to industry data exclusively revealed to Marketing Week. Volume sales of Pepsi Max and Diet Pepsi dropped to 129 million litres in the seven months since the June 2006 UK launch […]
The latest chapter in the chequered history of MG, one of Britain’s best-loved car marques, is sure to be a defining one. The 83-year-old brand was relaunched once again last week, this time in China. New owner Nanjing Automobile Corporation (NAC) unveiled the first MG cars to be made in the Far East since it […]
The advertising watchdog has banned a TV ad for the XBox 360 console featuring a car chase, following complaints that it encouraged dangerous driving. The ad, created by McCann Erickson, shows a balaclava-clad man being chased across a rooftop by two men, before jumping off, getting into a car and speeding away. A car chase […]
Procter & Gamble has hired Publicis Groupe to handle global marketing communications for its dental care brand Oral-B, following a final two-way pitch against Omnicom Group.
WPP has folded United London after merger talks with sister agency Grey London collapsed. The beleaguered agency, which was formerly known as HHCL/Red Cell, has been under increasing pressure since losing its two biggest clients, BSkyB and Alfa Romeo, late last year. United London joint managing partners Jim Kelly and Robert Campbell are both leaving […]
McCann-i, the interactive division of McCann Erickson, has won the digital advertising account for Goodyear Dunlop after a three-way pitch. McCann-i won the £1m business following a pitch against incumbent Carlson Marketing and one other undisclosed agency. It will be responsible for Goodyear Dunlop’s brand ‘experience’, corporate, dealer network and product activity. It will also […]
Caroline ParryJohn Lewis’s decision to scrap its planned brand advertising campaign earlier this year and bring in brand consultancy Circus to develop its marketing strategy has raised questions about Lowe’s future on the retailer’s roster before it has even developed any work (MW last week).