Publicis wins 50m Oral-B account
Marketing WeekProcter & Gamble has hired Publicis Groupe to handle global marketing communications for its dental care brand Oral-B, following a final two-way pitch against Omnicom Group.
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Procter & Gamble has hired Publicis Groupe to handle global marketing communications for its dental care brand Oral-B, following a final two-way pitch against Omnicom Group.
WPP has folded United London after merger talks with sister agency Grey London collapsed. The beleaguered agency, which was formerly known as HHCL/Red Cell, has been under increasing pressure since losing its two biggest clients, BSkyB and Alfa Romeo, late last year. United London joint managing partners Jim Kelly and Robert Campbell are both leaving […]
McCann-i, the interactive division of McCann Erickson, has won the digital advertising account for Goodyear Dunlop after a three-way pitch. McCann-i won the £1m business following a pitch against incumbent Carlson Marketing and one other undisclosed agency. It will be responsible for Goodyear Dunlop’s brand ‘experience’, corporate, dealer network and product activity. It will also […]
Caroline ParryJohn Lewis’s decision to scrap its planned brand advertising campaign earlier this year and bring in brand consultancy Circus to develop its marketing strategy has raised questions about Lowe’s future on the retailer’s roster before it has even developed any work (MW last week).
Media buyers are urging Douglas McArthur to radically overhaul the Audit Bureau of Circulations (ABC) reporting frequencies across national newspapers and consumer magazines. The call comes as the ABC announces that McArthur, the former chief executive of the Radio Advertising Bureau, is to be tasked with undertaking the review. Media buyers are hoping the review […]
Communication planning agency EdwardsGroomSaunders (EGS) is launching an alliance with brand consultancy Deeks Consulting to develop clients’ brand strategy and positioning. The partnership aims to work with clients ahead of them briefing their media and advertising agencies. It is communications planning specialist EGS’s first alliance since launching in 2006 and is the only such partnership […]
Guardian Unlimited is to ditch conventional advertising slots on its homepage as part of a radical overhaul of the website. The relaunched homepage will instead offer advertisers the opportunity to buy banner and other advertising slots for a single day or a range of time periods. Adam Freeman, deputy commercial director of Guardian News and […]
Microsoft is urging marketers to take social networking more seriously after a report by research company Jupiter revealed that 70% of consumers are willing to accept ads on personal web pages. The computer giant says advertisers should offer consum…
Lonely Planet, the travel information company, is launching a new online channel to show the best travel videos around the world, this week. The site, lonelyplanet.tv, will operate as a platform for travellers to upload and watch their own and fellow adventurers’ travel videos. Users will be allowed to rate each video and create play […]
British Cycling, UK cycling’s governing body, is seeking a sponsor for the first time for its Olympic-hopeful Team GB cycling team. The body has signed Sponsorship Media – the sponsorship agency recently taken over by Havas Sports – after a competitive pitch against three un-named agencies to come up with packages. British Cycling hopes to […]
So London, the weekly lifestyle magazine aimed at the capital’s millionaires, backed by IT tycoon Sir Peter Rigby’s son Steve Rigby, has been axed after only three issues – the latest casualty of one of the most competitive markets in the UK. Launching magazines has never been easy. In a saturated market, and with major […]
The7stars has won the 1m media planning and buying account for Domino Records, the independent record label behind Franz Ferdinand and the Arctic Monkeys. It is understood that the agency won a pitch against incumbent agency DPM and one other undis…
Online technological advances are being used by marketers to conduct an ever-increasing amount of research. Alicia Clegg discovers whether the internet can replace traditional focus groups
It is no good spending millions on a marketing campaign if retailers then run out of the product you are promoting. Ensuring the supply chain is efficient is critical to success. By Richard West
As more media become interactive and audiences have more control over advertising, marketers must strive to create brand loyalty