In-depth features, interviews and insights into marketing’s biggest issues.
Woolworths is launching an extensive range of own-label products under the Worth It brand, and is backing it with a TV advertising campaign likely to feature a well-known celebrity. No decision has been made on whether the campaign will continue to feature brand characters Wooly, a roving reporter, and Worth, the strait-laced anchorman. The new […]
Shell has promoted Brazilian marketer Bruno Motta to one of its most senior marketing positions following the retirement of Raoul Pinnell. Motta starts as chairman of Shell Brands International on May 1. Pinnell is leaving Shell this week after ten years, as exclusively revealed on marketingweek.co.uk. It emerged earlier this month that the oil giant […]
Barclays direct marketing chief Matthew Harris is leaving the bank to join Rapier to head the agency’s data planning team. Harris, head of direct response and customer relationship management (CRM), replaces Kath Ginn, who is joining Virgin Media as head of customer insight. Ginn has been on long-term secondment at the cable operator covering the […]
Halifax is to launch a Christmas savings account that will be aimed at low-income households. The scheme will be launched in May and will be piloted via a mailing to 10,000 of the group’s social banking customers. It is the first product of its kind from Halifax. Customers can open an account with £5 and […]
Green & Black’s, the upmarket chocolate brand owned by Cadbury, is boosting its premium credentials with the launch of an extra-dark chocolate bar. It will target consumers that want intense flavoured, high cocoa content bars.
Supermarket giant Tesco is preparing to launch a range of own-label nicotine replacement therapies. The retailer’s own-brand assault on the nicotine replacement therapies (NRT) market will put it in competition with established brands Nicorette, Niquitin CQ and Nicotinell, which together hold the lion’s share of the NRT market. Tesco has registered Quit-Aid and is believed […]
Noelle WaughOnce the driving force of innovation and creativity in the premium haircare sector, John Frieda has been forced to revamp its flagship Frizz-Ease range following a recent sales slump (MW last week).
McCann Erickson London has scooped the multi-million pound pan-European launch brief for US insurance company Genworth Financial. The brief for the agency will be to help it expand internationally, as Genworth embarks on its first significant growth outside North America. The company was spun-off from The General Electric Company in an initial public offering in […]
The National Football League (NFL) is reviewing its advertising business for the first time in three years in an effort to build its brand in the UK. Incumbent agency Blowfish and another four undisclosed agencies are involved in the pitch for the UK above the line account. Frontline Media, which carries out media planning and […]
If there is one agency in London that does not believe in big dramas, it is Rainey Kelly Campbell Roalfe/Y&R. It has been two years since three of the four founders left – only Mark Roalfe remains as chairman – but the agency has continued to be a steady ship under James Murphy’s captaincy. Even […]
Easynet, the network and hosting technology company, is to ramp up its sponsorship activity and is in talks with the World Rally Championship to become an official sponsor of the event. An announcement is expected to be made on Friday at the opening of the World Rally Championship in Portugal. Easynet refused to comment on […]
The news that former Nokia president Pekka Ala-Pietila is launching a mobile phone service that offers free calls and texts to users willing to view ads through their handsets has reignited the debate about advertising on mobiles. Some believe that with heavyweight global brands such as Coca-Cola already committed, Ala-Pietila’s Blyk will be the service […]
Film company Universal is testing new mobile technology in a promotion to support the launch of its new Mr Bean film, “Mr Bean’s Holiday”. The mobile technology, called Snap Happy, uses image recognition and has been created and developed by marcoms agency Magnet Harlequin. Universal is the first advertiser to adopt the tool and is […]
Charity was on everyone’s lips – and on the tips of their fingers – this month, and this edition of MWi Data takes a look at which charities’ sites were most visited, which types of charitable group and which charities ranked top in terms of connectivity (based on the number of incoming external links to […]
The benefits of sponsorship go beyond having a logo plastered on property. Jo-Anne Flack discovers that sponsors are going a step further and engaging with consumers by taking ownership of events.