In-depth features, interviews and insights into marketing’s biggest issues.
DoubleClick, the ad-serving platform that is set to be swallowed by Google, will launch a new brand identity tomorrow as part of a move to reposition itself as the “nerve centre of digital marketing”. The new look, including a new logo and brand colours, will be unveiled today (Wednesday) at the Insight 2007 conference held […]
Skoda is rolling out its new advertising campaign on Nickelodeon UK’s preschool channel Nick Jr for the launch of its new Fabia car. It is believed to be the first time that the car manufacturer has advertised on children’s TV, and is one of the first examples of a major advertiser acknowledging the power children […]
The BBC has consolidated its position as the leading broadcaster in UK national radio. It reported a record of 33.46 million listeners per week in last week’s Radio Joint Audience Research (Rajar) figures for the first quarter of this year, and took a 56% share of the total radio audience. There is no doubt that, […]
MTV Europe and Swatch, the iconic Swiss watch brand, have teamed up to launch MTV’s first completely user-generated viewer-led show called MTV’s Best Show Ever. The partnership marks Swatch’s first pan-European multi-platform partnership with MTV. The tie-up will see a dual-branded TV series, website and competition rolled out as part of the initiative to drive […]
Vauxhall is the latest brand to launch on virtual world Second Life. The car manufacturer will use the internet-based world to promote its Corsa model. It is asking internet users to vote for the best locations in Second Life and will publish a top ten – called the Corsa Guide to Getting a (Second) Life […]
Search is big business, but brands struggle to get the most from paid and organic search – mainly because they are treated as separate disciplines. Nathalie Kilby discovers how to bridge the two
It’s not only brands that are pushing increasingly for variations of previously successful campaigns. Consumers, too, are saying they want more of the same. By Paul Gander
J Sainsbury, the supermarket group that recently fought off a takeover bid, has seen profits surge as its recovery plan begins to take hold. The retailer has reported a 42.3% increase in underlying pre-tax profits to £380m for the year to the end of March. It also reported a 5.9% increase in like-for-like sales, excluding […]
The Marketing Communication Consultants Association (MCCA) has appointed Ogilvy group commercial and financial director Andrew Reeves to its board. The move marks the first time that the MCCA has appointed a financial director to its board with the aim to evolve the role of finance as a key component within the marketing sector. The MCCA […]
Iostar, the start-up multi-media company that was briefly headed by Dawn Airey, is going into liquidation. The decision comes after the company failed to secure backing for the acquisitions a range of media businesses. The collapse of the company comes just weeks after Airey, the former managing director of the Sky Network, resigned citing breaches […]
Britvic has acquired the soft drinks arm of C&C Group, the Irish company that owns Magners cider, for 169.5m. The deal includes the Ballygowan water brand and the right to market and distribute the Pepsi and 7Up brands in Ireland.
Chrysalis Radio says that it will see double-digit growth during the fourth quarter despite reporting a 9.1% drop in revenue to £30.1m for the first six months of its financial year. The group, which owns the Heart, Galaxy and LBC radio brands, says that it expects its full year revenue will be flat overall despite […]
Yahoo! is launching an online portal that aims to educate people about how to reduce their carbon emissions. The launch is part of the internet service provider’s green initiative that aims to encourage its 500 million monthly users to help combat climate change. The portal, which launches today (Monday), will offer tips and advice on […]
The New Covent Garden Food Company is launching into chilled ready meals with a range of healthy “gastro-pub” style products. The six-strong range will be available in Sainsbury’s later this month.
Adidas has pulled its multi-million pound sponsorship of celebrity rally Gumball 3000 following a fatal accident. The sportswear company, which signed a three-year deal to headline sponsor the race, is believed to have pulled out “indefinitely”. This year’s event was cancelled a day before it was due to finish in London after one of the […]